---
title: "Rose Blush — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rose-blush"
last_updated: "2026-08-10T14:11:23.072Z"
locale: en
meta:
description: "Niche score 38/100 · $76K/yr market · 219K searches/yr · $8.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $76K/yr market · 219K searches/yr · $8.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rose Blush — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **rose blush**
**Skip it**
Prices mostly outside the sweet spot ($4.79–$15.29) — this niche doesn't clear our bar today.
Market size 19Growth 22Conversion 52Competition 67Returns 88Price range 3Avg price 23Brand share 9Review moat 21Quality gap 48
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.23**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-5.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,195.89**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$76K**
$76K/yr · 219K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.79–$15.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, rose blush is a $76K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose blush market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$66K–$82K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**151**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 85%
**Open market**
**2%**
- MAYBELLINE57% - e.l.f.18% - NYX PROFESSIONAL MAKEUP14% - COVERGIRL4% - ColourPop3% - L'Oreal Paris1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rose-blush/trend)
## **Top rose blush search terms**
- **maybelline blush**95K/yr-7.9%3.1% conv. - **maybelline blush for cheeks**25K/yr-17.6%4.0% conv. - **elf halo glow blush**19K/yr-9.8%5.9% conv. - **nyx sweet cheeks blush**14K/yr-9.1%3.0% conv. - **blush maybelline**11K/yr-3.6%2.3% conv. - **nyx liquid blush**9K/yr+20.1%1.2% conv. - **rubor maybelline**9K/yr+17.1%1.0% conv. - **liquid blush set**9K/yr-13.5%0.1% conv. - **colourpop liquid blush**5K/yr+50.9%0.8% conv. - **maybelline liquid blush**6K/yr+1.6%2.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rose-blush/search-terms)
## **Top rose blush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline New York Fit Me Blush Rose 0.16 Ounce**MAYBELLINE**$6.89**4.4★35,086 rev](https://www.amazon.com/dp/B06XF14MCP) [2**e.l.f. Halo Glow Blush Beauty Wand Liquid Blush Wand For Radiant Flushed Cheeks Infused With Squalane Vegan & Cruelty-free Ros You Slay**e.l.f.**$9.07**4.5★7,313 rev](https://www.amazon.com/dp/B0C7SGCC2Z) [3**e.l.f. Halo Glow Blush Beauty Wand Liquid Blush Wand For Radiant Flushed Cheeks Infused With Squalane Vegan & Cruelty-free Pink-Me-Up**e.l.f.**$9.09**4.5★7,313 rev](https://www.amazon.com/dp/B0CMQWR1JF) [4**NYX PROFESSIONAL MAKEUP Sweet Cheeks Soft Cheek Tint Cream Blush - Baby Doll**NYX PROFESSIONAL MAKEUP**$7.49**4.5★1,809 rev](https://www.amazon.com/dp/B0948QSF81) [5**Maybelline Fit Me Powder Blush Lightweight Smooth Blendable Long-lasting All-Day Face Enhancing Makeup Color Mauve 1 Count**MAYBELLINE**$6.72**4.4★35,086 rev](https://www.amazon.com/dp/B06XDNPXD1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Enchanted Mauve 1 Count**MAYBELLINE**$7.42**764 rev6mo ago](https://www.amazon.com/dp/B0FSSZS9MJ) [**Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Twilight Berry 1 Count**MAYBELLINE**$7.80**764 rev6mo ago](https://www.amazon.com/dp/B0FSSSQ5DT) [**Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Divine Crimson 1 Count**MAYBELLINE**$7.64**764 rev6mo ago](https://www.amazon.com/dp/B0FSSSSCML) [**Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Ethereal Rouge 1 Count**MAYBELLINE**$7.57**764 rev6mo ago](https://www.amazon.com/dp/B0FSSZWYYQ) [**NYX PROFESSIONAL MAKEUP Fat Cheeks Liquid Blush Buildable Dewy Blush with Long-Lasting 12HR Wear - Fig Fizz (Soft Peach)**NYX PROFESSIONAL MAKEUP**$9.44**1,295 rev1y ago](https://www.amazon.com/dp/B0F3JXBTNN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ColourPop Weightless Liquid Blush - Hydrating Liquid Blush for Cheeks - Glowy Summer Makeup with Hyaluronic Acid for a Healthy Glow - Designed with a Doe Foot Applicator - IKTR (0.30 oz)**ColourPop**$9.54**4.6★**▲ 118%**](https://www.amazon.com/dp/B0DV986V4H) [**NYX PROFESSIONAL MAKEUP Sweet Cheeks Matte Blush Rose & Play**NYX PROFESSIONAL MAKEUP**$9.70**4.4★**▲ 94%**](https://www.amazon.com/dp/B07SFCSSFB) [**Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Enchanted Mauve 1 Count**MAYBELLINE**$7.42**4.6★**▲ 73%**](https://www.amazon.com/dp/B0FSSZS9MJ) [**Maybelline Sunkisser Multi-Use Liquid Blush and Bronzer Blendable Longwear Glowy Make Up Sol Search 1 Count**MAYBELLINE**$4.79**4.2★**▲ 65%**](https://www.amazon.com/dp/B0CY6CCJCP) [**NYX PROFESSIONAL MAKEUP Sweet Cheeks Soft Cheek Tint Cream Blush - Baby Doll**NYX PROFESSIONAL MAKEUP**$7.49**4.5★**▲ 59%**](https://www.amazon.com/dp/B0948QSF81)
**~~View all trending →~~**
## **What buyers say about rose blush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“Color is pretty”*
**Soft Feel**7%
*“It's very soft”*
**Quality-Overall**6%
*“Lip Mousse is good quality”*
**Value For Money**6%
*“Good for the price”*
**Suitability Combination Skin**6%
*“It does go well on the skin”*
**Texture/Consistency-Overall**5%
*“Love the texture”*
**Ease Of Application**4%
*“Apply Sparingly”*
**Durability**4%
*“lasts all day”*
**Brightness/Shine/Glow**4%
*“beautiful shimmer”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Color**33%
*“Bad color”*
**Size-Overall**5%
*“Small for the price”*
**Durability**4%
*“I guess it easily breaks”*
**Value For Money**3%
*“Waste of money”*
**Brightness/Shine/Glow**2%
*“A little too sparkly for me”*
**Moist/Dry**2%
*“it makes you face look dry”*
**Product Condition**2%
*“it was already USED”*
**Texture/Consistency-Overall**2%
*“And the texture is definitely not as smooth”*
**Ease Of Use**2%
*“Hard to use”*
**Ease Of Application**2%
*“The applicator, though, is really annoying”*
### **Top return reasons **
**Color**66%
**Advertised Vs Actual Product**9%
**Brightness/Shine/Glow**3%
**Product Condition**3%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Texture/Consistency-Overall**2%
**Leak-Proof**1%
**Compactness**1%
**Quality-Overall**1%
## **Common questions**
- **Is rose blush profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 35 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the rose blush niche?**
- 8 brands and 151 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in rose blush?**
- Top complaints mined from reviews: Color, Size-Overall, Durability. The return rate is 1.3%.
- **When does demand for rose blush peak?**
- Demand peaks in Jan–Aug; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the rose blush niche?**
- Listings span $4.79–$15.29; the average listing price is $8.23 (sweet spot $15–$100). The average incumbent carries 11,196 reviews — the moat a new listing must climb.
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