---
title: "Root Touch Up — $1.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/root-touch-up"
last_updated: "2026-08-10T15:15:42.237Z"
locale: en
meta:
description: "Niche score 58/100 · $1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Root Touch Up — $1.9M/yr Amazon US Niche (2026) - Flapen"
---
# **root touch up**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 94Growth 21Conversion 65Competition 66Returns 95Price range 62Avg price 53Brand share 23Review moat 14Quality gap 65
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.9M**
$1.9M/yr · 2.7M searches
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.79–$31.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.36**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-8.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****24,916.59**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, root touch up is a $1.9M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **root touch up market data**
- **Units sold / yr**
- **150K–200K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.9M–$2.5M**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**144**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 80%
**Open market**
**6%**
- Clairol36% - L'Oreal Paris27% - Boldify17% - EVERPRO7% - Thick Fiber3% - TRESemmé3% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.
70K50KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/root-touch-up/trend)
## **Top root touch up search terms**
- **root touch up hair color**970K/yr-13.8%5.0% conv. - **root touch up**344K/yr-7.0%4.3% conv. - **gray hair cover up**278K/yr-1.2%2.8% conv. - **clairol root touch up**264K/yr+3.5%6.2% conv. - **grey hair coverage touch up**174K/yr-7.5%3.3% conv. - **root cover up**150K/yr-5.4%4.5% conv. - **hair root touch up**78K/yr-4.7%3.4% conv. - **clairol root touch up hair color**73K/yr-45.0%5.7% conv. - **gray coverage touch up**44K/yr-4.7%3.9% conv. - **grey coverage touch up**41K/yr+5.1%4.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/root-touch-up/search-terms)
## **Top root touch up products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$77K8%$153K12%$230K16%$307K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clairol Root Touch-Up by Nicen Easy Permanent Hair Dye 5 Medium Brown Hair Color | 100% Gray Coverage | Easy Brush Application | Matches Professional Salon Shades | Pack of 1**Clairol**$7.65**4.5★28,215 rev](https://www.amazon.com/dp/B07FL94PMM) [2**BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown**Boldify**$17.07**4.3★42,009 rev](https://www.amazon.com/dp/B08N1BLW1C) [3**LOreal Paris Magic Root Permanent Hair Color Kit 100% Gray Hair Coverage In Just 10 Minutes Precision Brush Applicator for Seamless Application 4 Dark Brown (2 Count)**L'Oreal Paris**$14.06**4.4★17,752 rev](https://www.amazon.com/dp/B084W2WS8V) [4**EVERPRO Gray Away Root Touchup Quick Stick Black/Dark Brown 0.1 Oz**EVERPRO**$8.94**4.2★7,353 rev](https://www.amazon.com/dp/B079669VHB) [5**LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Dark Brown 2 oz (1 Count)**L'Oreal Paris**$11.49**4.3★87,341 rev](https://www.amazon.com/dp/B01648QP3W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**THICK FIBER Root Touch Up and Hairline Concealer - Water & Sweat Resistant Hair Loss Powder Set for Thinning Hair Includes Brush (Light Brown)**Thick Fiber**$22.39**6,562 rev2y ago](https://www.amazon.com/dp/B0CGSP7JK3) [**THICK FIBER Root Touch Up Powder - Water & Sweat Resistant Hair Loss Concealer Set for Thinning Hair Women Includes Brush (Dark Brown)**Thick Fiber**$22.49**6,562 rev2y ago](https://www.amazon.com/dp/B0CGRZW9GZ) [**SOVONCARE Hairline Powder Instantly Hairline Shadow Gray Hair Coverage Touch Up Hair Powder for Thinning Hair for Women Hair Root Touch Up Powder Hair Root Cover Up Conceals Hair Loss Light Brown**SOVONCARE**$7.69**6,074 rev3y ago](https://www.amazon.com/dp/B0C16HS6Y7) [**Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Dark Brown Hair Color Pack of 1 - Packaging May Vary**Clairol**$8.03**2,076 rev3y ago](https://www.amazon.com/dp/B0BNLXN13T) [**BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown**Boldify**$17.07**42,009 rev5y ago](https://www.amazon.com/dp/B08N1BLW1C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Dark Brown Hair Color Pack of 1 - Packaging May Vary**Clairol**$8.03**4.3★**▲ 83%**](https://www.amazon.com/dp/B0BNLXN13T) [**THICK FIBER Root Touch Up Powder - Water & Sweat Resistant Hair Loss Concealer Set for Thinning Hair Women Includes Brush (Dark Brown)**Thick Fiber**$22.49**4.3★**▲ 73%**](https://www.amazon.com/dp/B0CGRZW9GZ) [**THICK FIBER Root Touch Up and Hairline Concealer - Water & Sweat Resistant Hair Loss Powder Set for Thinning Hair Includes Brush (Light Brown)**Thick Fiber**$22.39**4.3★**▲ 60%**](https://www.amazon.com/dp/B0CGSP7JK3) [**LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Light Brown 2 oz (1 Count)**L'Oreal Paris**$11.48**4.3★**▲ 48%**](https://www.amazon.com/dp/B01LZ2DV9Q) [**SOVONCARE Hairline Powder Instantly Hairline Shadow Gray Hair Coverage Touch Up Hair Powder for Thinning Hair for Women Hair Root Touch Up Powder Hair Root Cover Up Conceals Hair Loss Light Brown**SOVONCARE**$7.69**4.3★**▲ 30%**](https://www.amazon.com/dp/B0C16HS6Y7)
**~~View all trending →~~**
## **Common questions**
- **Is root touch up profitable to sell on Amazon United States?**
- The niche generates $1.9M/yr across 41 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the root touch up niche?**
- 11 brands and 144 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 91% of demand.
- **When does demand for root touch up peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the root touch up niche?**
- Listings span $4.79–$31.44; the average listing price is $12.36 (sweet spot $15–$100). The average incumbent carries 24,917 reviews — the moat a new listing must climb.
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