---
title: "Search terms — root touch up powder - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/root-touch-up-powder/search-terms"
last_updated: "2026-08-10T17:25:38.725Z"
locale: en
meta:
  description: "Niche score 58/100 · $755K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $755K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — root touch up powder - Flapen"
---

# **root touch up powder**

**Worth a look**

Shows a sweet-spot price point ($17.68 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 38Conversion 58Competition 64Returns 73Price range 69Avg price 82Brand share 31Review moat 17Quality gap 70

**Avg price**

**Great****$17.68**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$755K**

$755K/yr · 858K searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$7.35–$31.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+10.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****18,166.21**

avg incumbent reviews — the moat a new listing must climb

## Search terms