---
title: "Products — roll on deodorant men - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/roll-on-deodorant-men/products"
last_updated: "2026-08-10T19:44:13.990Z"
locale: en
meta:
  description: "Niche score 53/100 · $357K/yr market. Brand-locked demand (top 5 brands take 89% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $357K/yr market. Brand-locked demand (top 5 brands take 89% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — roll on deodorant men - Flapen"
---

# **roll on deodorant men**

**Worth a look**

Shows low returns (0.9%), but brand-locked demand (top 5 brands take 89% of clicks) keeps it on the watch list.

Market size 54Growth 37Conversion 92Competition 37Returns 96Price range 68Avg price 74Brand share 27Review moat 35Quality gap 37

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.89**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.14–$37.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$357K**

$357K/yr · 213K searches

**Growth**

**Okay****+10.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,966.17**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

## Products