---
title: "Roll on Deodorant Men — $357K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/roll-on-deodorant-men"
last_updated: "2026-08-10T17:34:57.838Z"
locale: en
meta:
description: "Niche score 53/100 · $357K/yr market. Brand-locked demand (top 5 brands take 89% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $357K/yr market. Brand-locked demand (top 5 brands take 89% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Roll on Deodorant Men — $357K/yr Amazon US Niche (2026) - Flapen"
---
# **roll on deodorant men**
**Worth a look**
Shows low returns (0.9%), but brand-locked demand (top 5 brands take 89% of clicks) keeps it on the watch list.
Market size 54Growth 37Conversion 92Competition 37Returns 96Price range 68Avg price 74Brand share 27Review moat 35Quality gap 37
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.89**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.14–$37.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$357K**
$357K/yr · 213K searches
**Growth**
**Okay****+10.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,966.17**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, roll on deodorant men is a $357K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **roll on deodorant men market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$372K–$447K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#353**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **52%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **99 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**149**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 97%
**Open market**
**9%**
- Mitchum46% - Dove15% - Obao14% - NIVEA11% - AVON3% - Ban3% - Open — no brand owns it (6 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/roll-on-deodorant-men/trend)
## **Top roll on deodorant men search terms**
- **roll on deodorant for men**54K/yr+14.6%5.5% conv. - **mens roll on deodorant**24K/yr+10.3%5.1% conv. - **mitchum roll on**22K/yr-11.2%21.1% conv. - **obao deodorant for men**13K/yr+50.0%8.4% conv. - **mitchum roll on deodorant**6K/yr+366.2%19.7% conv. - **deodorant men roll on**12K/yr+1.8%8.7% conv. - **desodorante obao para hombre**8K/yr+29.1%8.3% conv. - **roll on deodorant men**8K/yr+30.3%2.4% conv. - **men roll on deodorant**8K/yr+19.5%3.6% conv. - **rollon deodorant for men**7K/yr-0.8%4.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/roll-on-deodorant-men/search-terms)
## **Top roll on deodorant men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$36K20%$71K30%$107K40%$143K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mitchum Invisible Anti-Perspirant & Deodorant Roll-On Unscented 3.4 oz (Pack of 2)**Mitchum**$10.02**4.7★1,539 rev](https://www.amazon.com/dp/B01KCJCFK6) [2**Dove Men+Care Clean Comfort Roll on Deodorant Aluminum Free For All Day Underarm Odor Protection 4-Pack 1.7 Fl Oz Each 4 Bottles**Dove**$7.63**4.1★2,705 rev](https://www.amazon.com/dp/B0CMRZG5XH) [3**OBAO Assorted Deodorant for Men - Pack of 3**Obao**$9.55**4.8★1,604 rev](https://www.amazon.com/dp/B00GEZXMRI) [4**Mitchum Mens Antiperspirant Deodorant Roll-On Applicator Unscented 48HR Sweat & Odor Protection Quick-Drying Formula Dermatologist Tested 3.4 oz**Mitchum**$5.93**4.6★4,382 rev](https://www.amazon.com/dp/B00JCG89AG) [5**Mitchum Womens Antiperspirant Deodorant Roll-On Applicator Powder Fresh Scent 48HR Sweat & Odor Protection Quick-Drying Dermatologist Tested 1.7 oz**Mitchum**$4.14**4.6★2,846 rev](https://www.amazon.com/dp/B00KOQHA4Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NIVEA Men Roll-On Deodorant Invisible Black & White Original 72H Anti-Perspirant Protection Fights Sweat & Body Odor No White or Yellow Marks on Clothes Long-Lasting Freshness 25ml Pack of 6**NIVEA**$22.92**56 rev6mo ago](https://www.amazon.com/dp/B0GH376MSR) [**NIVEA Men Cool Kick Roll-On Deodorant 50ml Refreshing Cool Formula with Masculine Scent Skin Comfort Quick Dry Long-Lasting Freshness 2 Pack**NIVEA**$13.22**29 rev1y ago](https://www.amazon.com/dp/B0FG58W4RP) [**Axe Dark Temptation Roll-on Deodorant Black 1.7 Fluid Ounce Pack of 4 Long-Lasting Protection**UNILEVER INTL**$7.13**233 rev1y ago](https://www.amazon.com/dp/B0DTQ9DYX9) [**Armani beauty - Acqua di Gio -Deodorant - Cologne for Men - Long Lasting Fragrance with Bergamot notes Jasmine White Musks Patchouli & Cedarwood 2.6 Oz**Armani Beauty**$29.63**1,049 rev1y ago](https://www.amazon.com/dp/B0DBVW4SFC) [**Dove Men+Care Clean Comfort Roll on Deodorant Aluminum Free For All Day Underarm Odor Protection 4-Pack 1.7 Fl Oz Each 4 Bottles**Dove**$7.63**2,705 rev2y ago](https://www.amazon.com/dp/B0CMRZG5XH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NIVEA Men Roll-On Deodorant Invisible Black & White Original 72H Anti-Perspirant Protection Fights Sweat & Body Odor No White or Yellow Marks on Clothes Long-Lasting Freshness 25ml Pack of 6**NIVEA**$22.92**4.2★**▲ 284%**](https://www.amazon.com/dp/B0GH376MSR) [**NIVEA Men Cool Kick Roll-On Deodorant 50ml Refreshing Cool Formula with Masculine Scent Skin Comfort Quick Dry Long-Lasting Freshness 2 Pack**NIVEA**$13.22**4.7★**▲ 278%**](https://www.amazon.com/dp/B0FG58W4RP) [**LOral Paris Men Expert Carbon Protect Roll On Anti-Perspirant Deodorant Carbon Protect**MEN EXPERT**$10.77**4.6★**▲ 64%**](https://www.amazon.com/dp/B01E3ETUEA) [**LOral Paris Men Expert Deodorant Roll-On - Fresh Extreme (50ml)**L'Oreal Paris**$9.71**4.6★**▲ 62%**](https://www.amazon.com/dp/B003XRV65K) [**Nivea for Men Fresh Active 48 Hs Deodorant Roll-on 50 Ml (1.7 Fl Oz) - (2-Pack)**NIVEA**$10.41**4.3★**▲ 62%**](https://www.amazon.com/dp/B00FJ9R9OC)
**~~View all trending →~~**
## **What buyers say about roll on deodorant men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**44%
*“Fresh scent”*
**Quality-Overall**9%
*“Great Product Great Buy”*
**Value For Money**7%
*“Good value for price”*
**Efficiency**4%
*“It does the job beautifully”*
**Durability**4%
*“Have used this product for years”*
**Allergies**3%
*“No irritation”*
**Moist/Dry**3%
*“It keeps my dry all day”*
**Advertised Vs Actual Product**2%
*“as advertised”*
**Ease Of Use**1%
*“Easy to use”*
**Adhesion/Stickiness**1%
*“Good stick”*
### **What buyers complain about **
**Smell**32%
*“Weird scent”*
**Allergies**9%
*“Skin Rash”*
**Value For Money**7%
*“It is expensive”*
**Functionality-Overall**6%
*“It was not effective”*
**Durability**6%
*“Broke off inside”*
**Moist/Dry**3%
*“Doesnt dry super well either”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Stain Resistance**1%
*“Leaves stains on clothes”*
**Strength**1%
*“Very weak”*
**Adhesion/Stickiness**1%
*“Hurts putting on like a thick glue stick”*
### **Top return reasons **
**Smell**58%
**Functionality-Overall**9%
**Advertised Vs Actual Product**7%
**Leak-Proof**4%
**Product Condition**3%
**Defective Material/Parts**3%
**Value For Money**2%
**Size-Overall**2%
**Stain Resistance**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is roll on deodorant men profitable to sell on Amazon United States?**
- The niche generates $357K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the roll on deodorant men niche?**
- 12 brands and 149 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in roll on deodorant men?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.9%.
- **When does demand for roll on deodorant men peak?**
- Demand peaks in Jul–Oct; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the roll on deodorant men niche?**
- Listings span $4.14–$37.70; the average listing price is $14.89 (sweet spot $15–$100). The average incumbent carries 2,966 reviews — the moat a new listing must climb.
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