---
title: "Rogue Avenue Perfume — $380K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rogue-avenue-perfume"
last_updated: "2026-08-10T22:53:35.918Z"
locale: en
meta:
description: "Niche score 45/100 · $380K/yr market · 572K searches/yr · $63.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $380K/yr market · 572K searches/yr · $63.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rogue Avenue Perfume — $380K/yr Amazon US Niche (2026) - Flapen"
---
# **rogue avenue perfume**
**Skip it**
Soft demand (-52.7% this quarter) — this niche doesn't clear our bar today.
Market size 55Growth 0Conversion 13Competition 46Returns 98Price range 33Avg price 88Brand share 29Review moat 40Quality gap 77
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$63.20**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$380K**
$380K/yr · 572K searches
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,546.45**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$5.23–$266.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-52.7%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, rogue avenue perfume is a $380K/yr Amazon United States market (572K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rogue avenue perfume market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$379K–$506K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#2,810**
- **Page quality**
- **0%**
- **Prime**
- **55%**
- **Sponsored**
- **30%**
- **Out of stock**
- **27.1%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**10%**
- Rihanna67% - Fine'ry8% - ARABIYAT5% - GODA5% - FENTY BEAUTY3% - Bella Vita Luxury3% - Open — no brand owns it (5 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 50 weeks — -52.7% search growth over the last 90 days.
25K15KSpike '25Holiday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rogue-avenue-perfume/trend)
## **Top rogue avenue perfume search terms**
- **rihanna perfume**199K/yr-10.8%0.7% conv. - **rihanna perfume for women**93K/yr-24.7%0.8% conv. - **riri by rihanna perfume**29K/yr-17.1%0.6% conv. - **rogue avenue perfume**61K/yr-82.6%0.0% conv. - **rouge avenue perfume**37K/yr-81.7%0.2% conv. - **finery the new rouge perfume**8K/yr-7.7%6.3% conv. - **rihanna rebel fleur perfume**10K/yr-8.2%0.4% conv. - **perfume rihanna**8K/yr-4.3%0.5% conv. - **thomas carter rouge avenue perfume**24K/yr-88.8%0.0% conv. - **rebl fleur rihanna**7K/yr-17.7%0.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rogue-avenue-perfume/search-terms)
## **Top rogue avenue perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$38K20%$76K30%$114K40%$152K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**5 Rihanna perfume samples for women: Crush Rebl Fleur Kiss Rogue and Rebelle. Fragrance sample vial bottles perfume Set. Great for small gift or to try before purchasing bigger bottles.**Rihanna**$8.54**4.1★506 rev](https://www.amazon.com/dp/B0DND7B7ZT) [2**Rihanna Rebl Fleur Love Always for Women Eau De Parfum Spray 3.4 Ounce Vanilla**Rihanna**$106.82**4.5★1,097 rev](https://www.amazon.com/dp/B07GD446J2) [3**Rihanna Rebelle Eau De Parfum Spray 1.70 oz**Rihanna**$69.68**4.3★1,011 rev](https://www.amazon.com/dp/B009NHAWM2) [4**Finery Amber Saffron Eau de Parfum - The New Rouge Long-Lasting Perfume for Women & Men - Golden Saffron Amber Resin & Sandalwood - Warm Luxurious Full Size Hair & Body Fragrance Gift (60mL)**Fine'ry**$27.16**4.0★73 rev](https://www.amazon.com/dp/B0F773H9CD) [5**Arabiyat Prestige Nyla Eau De Parfum 2.7 fl oz**ARABIYAT**$35.35**4.4★1,327 rev](https://www.amazon.com/dp/B0DHCLYXQK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Finery Amber Saffron Eau de Parfum - The New Rouge Long-Lasting Perfume for Women & Men - Golden Saffron Amber Resin & Sandalwood - Warm Luxurious Full Size Hair & Body Fragrance Gift (60mL)**Fine'ry**$27.16**73 rev7mo ago](https://www.amazon.com/dp/B0F773H9CD) [**Finery Amber Saffron Hair + Body Spray - The New Rouge Fine Fragrance for Women & Men - Luxurious Warm with Golden Saffron Amber Resin Sandalwood Long-Lasting Vegan Gift for Her (5 Fl Oz)**Fine'ry**$14.64**79 rev7mo ago](https://www.amazon.com/dp/B0FX7QC4YG) [**Fenty Eau de Parfum 1oz**FENTY BEAUTY**$92.69**21 rev7mo ago](https://www.amazon.com/dp/B0FKC1DNC6) [**Arabiyat Prestige Nyla Eau De Parfum 2.7 fl oz**ARABIYAT**$35.35**1,327 rev1y ago](https://www.amazon.com/dp/B0DHCLYXQK) [**GODA Pheromones Perfume for Women The Original Long-Lasting Womens Fragrances with Jasmine and Rose Vegan & Cruelty-Free 15ml/0.50 fl. oz**GODA**$33.26**6,051 rev1y ago](https://www.amazon.com/dp/B0F1G3VSLZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rihanna RiRi for Women Set Includes Eau De Parfum Spray 3.4 oz./3.0 oz. 3 Piece**Rihanna**$266.17**4.7★**▲ 391%**](https://www.amazon.com/dp/B018NL2V7C) [**Rihanna Rebelle Eau De Parfum Spray 1.70 oz**Rihanna**$69.68**4.3★**▲ 147%**](https://www.amazon.com/dp/B009NHAWM2) [**Fenty Eau de Parfum 1oz**FENTY BEAUTY**$92.69**4.0★**▲ 117%**](https://www.amazon.com/dp/B0FKC1DNC6) [**Rihanna Kiss For Women Eau De Parfume 3.4 Ounces (Tester) clear**Rihanna**$107.69**4.5★**▲ 113%**](https://www.amazon.com/dp/B07MDTG4LJ) [**Rihanna Rebl Fleur Love Always for Women Eau De Parfum Spray 3.4 Ounce Vanilla**Rihanna**$106.82**4.5★**▲ 102%**](https://www.amazon.com/dp/B07GD446J2)
**~~View all trending →~~**
## **What buyers say about rogue avenue perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**75%
*“Smells clean”*
**Value For Money**4%
*“Cant beat this price”*
**Durability**3%
*“durable”*
**Quality-Overall**2%
*“The bottle is good quality, looks great, and the pump works very well”*
**Soft Feel**1%
*“almost like a soft leather”*
**Size-Overall**1%
*“Great size for the price”*
**Advertised Vs Actual Product**1%
*“It is exactly as described”*
**Gifting Purpose**1%
*“Birthday present”*
**Weight Light**0%
*“not heavy at all”*
**Ease Of Application**0%
*“Not hard to apply”*
### **What buyers complain about **
**Smell**62%
*“Chemical Scent”*
**Durability**7%
*“short lived”*
**Advertised Vs Actual Product**4%
*“False advertising”*
**Value For Money**3%
*“Too expensive”*
**Size-Overall**2%
*“Little bit small”*
**Alcohol Content**2%
*“Strong alcohol smell”*
**Strength**1%
*“Not strong”*
**Quality-Overall**1%
*“Low quality”*
**Functionality-Overall**1%
*“Doesn't work”*
**Leak-Proof**1%
*“The bottle was leaking”*
### **Top return reasons **
**Smell**76%
**Advertised Vs Actual Product**10%
**Leak-Proof**3%
**Durability**2%
**Size-Overall**2%
**Defective Material/Parts**1%
**Value For Money**1%
**Functionality-Overall**1%
**Strength**1%
**Oily/Greasy**0%
## **Common questions**
- **Is rogue avenue perfume profitable to sell on Amazon United States?**
- The niche generates $380K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -52.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the rogue avenue perfume niche?**
- 11 brands and 86 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in rogue avenue perfume?**
- Top complaints mined from reviews: Smell, Durability, Advertised Vs Actual Product. The return rate is 0.4%.
- **What does it cost to enter the rogue avenue perfume niche?**
- Listings span $5.23–$266.17; the average listing price is $63.20 (sweet spot $15–$100). The average incumbent carries 2,546 reviews — the moat a new listing must climb.
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