---
title: "Products — roach gel - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/roach-gel/products"
last_updated: "2026-08-10T16:12:47.059Z"
locale: en
meta:
  description: "Niche score 62/100 · $1.8M/yr market · 970K searches/yr · $21.54 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $1.8M/yr market · 970K searches/yr · $21.54 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — roach gel - Flapen"
---

# **roach gel**

**Launch it**

A $1.8M/yr market growing +22.5% this quarter with returns at 0.6% — clears our launch bar.

Market size 92Growth 52Conversion 82Competition 47Returns 97Price range 82Avg price 91Brand share 9Review moat 21Quality gap 53

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.8M**

$1.8M/yr · 970K searches

**Avg price**

**Great****$21.54**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$8.50–$49.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+22.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****11,255.35**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Products