---
title: "Rimmel Eye Makeup Remover — $120K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rimmel-eye-makeup-remover"
last_updated: "2026-08-10T17:43:43.077Z"
locale: en
meta:
description: "Niche score 37/100 · $120K/yr market · 52K searches/yr · $12.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $120K/yr market · 52K searches/yr · $12.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rimmel Eye Makeup Remover — $120K/yr Amazon US Niche (2026) - Flapen"
---
# **rimmel eye makeup remover**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 22Conversion 99Competition 0Returns 98Price range 57Avg price 57Brand share 0Review moat 22Quality gap 35
**Conversion**
**Incredible****17.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.84**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.48–$27.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$120K**
$120K/yr · 52K searches
**Growth**
**Bad****-5.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,855**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rimmel eye makeup remover is a $120K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rimmel eye makeup remover market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$103K–$128K**
- units × avg price
- **Conversion rate**
- **17.9%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **40%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- L'Oreal Paris86% - Amazon Basics8% - Neutrogena5%
## **Demand**
Weekly Amazon search volume, last 16 weeks — -5.6% search growth over the last 90 days.
1K750Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rimmel-eye-makeup-remover/trend)
## **Top rimmel eye makeup remover search terms**
- **loreal eye makeup remover**21K/yr-1.3%22.2% conv. - **loreal makeup remover**14K/yr+1.7%11.7% conv. - **rimmel eye makeup remover**9K/yr-23.9%1.9% conv. - **rimmel makeup remover**4K/yr-3.4%2.3% conv. - **loreal eye makeup remover oil free**4K/yr+2.3%28.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rimmel-eye-makeup-remover/search-terms)
## **Top rimmel eye makeup remover products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$24K40%$48K60%$72K80%$96K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Clean Artiste Oil Free Eye Makeup Remover 2 Count**L'Oreal Paris**$13.78**4.5★1,563 rev](https://www.amazon.com/dp/B078VG6WS1) [2**Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)**Amazon Basics**$5.48**4.5★18,230 rev](https://www.amazon.com/dp/B07SS6LFRG) [3**LOreal Paris Clean Artiste Waterproof & Long Wearing Eye Makeup Remover 4 oz (Pack of 3)**L'Oreal Paris**$27.47**4.7★25 rev](https://www.amazon.com/dp/B00U0CCS6M) [4**Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Dissolves Waterproof Mascara Non-Greasy Liquid Makeup Remover Dermatologist & Ophthalmologist Tested 8 fl. oz**Neutrogena**$8.89**4.7★22,439 rev](https://www.amazon.com/dp/B07T9JV956) [5**LOreal Clean Artiste Oil-Free Eye Makeup Remover 4 oz**L'Oreal Paris**$8.59**4.3★2,018 rev](https://www.amazon.com/dp/B004GHGA8O)
### **Newest**
by launch date
[**Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)**Amazon Basics**$5.48**18,230 rev6y ago](https://www.amazon.com/dp/B07SS6LFRG) [**Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Dissolves Waterproof Mascara Non-Greasy Liquid Makeup Remover Dermatologist & Ophthalmologist Tested 8 fl. oz**Neutrogena**$8.89**22,439 rev7y ago](https://www.amazon.com/dp/B07T9JV956) [**LOreal Paris Clean Artiste Oil Free Eye Makeup Remover 2 Count**L'Oreal Paris**$13.78**1,563 rev8y ago](https://www.amazon.com/dp/B078VG6WS1) [**LOreal Paris Clean Artiste Waterproof & Long Wearing Eye Makeup Remover 4 oz (Pack of 3)**L'Oreal Paris**$27.47**25 rev11y ago](https://www.amazon.com/dp/B00U0CCS6M) [**LOreal Clean Artiste Oil-Free Eye Makeup Remover 4 oz**L'Oreal Paris**$8.59**2,018 rev17y ago](https://www.amazon.com/dp/B004GHGA8O)
### **Trending**
90-day click momentum
[**Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)**Amazon Basics**$5.48**4.5★**▲ 14%**](https://www.amazon.com/dp/B07SS6LFRG) [**LOreal Paris Clean Artiste Waterproof & Long Wearing Eye Makeup Remover 4 oz (Pack of 3)**L'Oreal Paris**$27.47**4.7★**▲ 12%**](https://www.amazon.com/dp/B00U0CCS6M) [**LOreal Clean Artiste Oil-Free Eye Makeup Remover 4 oz**L'Oreal Paris**$8.59**4.3★**— 1%**](https://www.amazon.com/dp/B004GHGA8O) [**LOreal Paris Clean Artiste Oil Free Eye Makeup Remover 2 Count**L'Oreal Paris**$13.78**4.5★**— 1%**](https://www.amazon.com/dp/B078VG6WS1) [**Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Dissolves Waterproof Mascara Non-Greasy Liquid Makeup Remover Dermatologist & Ophthalmologist Tested 8 fl. oz**Neutrogena**$8.89**4.7★**▼ 10%**](https://www.amazon.com/dp/B07T9JV956)
## **What buyers say about rimmel eye makeup remover**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Best price”*
**Quality-Overall**10%
*“Great stuff, and affordable”*
**Eyelash Quality**9%
*“Great mascara remover”*
**Efficiency**8%
*“gets the job done gently”*
**Ease Of Use**6%
*“Ease of use”*
**Soft Feel**5%
*“It makes your hair soft and flows nicely”*
**Allergies**5%
*“Non-irritating”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Cleaning**4%
*“Cleans ok”*
**Water Resistance**4%
*“Really does remove waterproof makeup”*
### **What buyers complain about **
**Oily/Greasy**17%
*“Too Oily”*
**Leak-Proof**7%
*“Product leaking”*
**Functionality-Overall**7%
*“Didn't work”*
**Water Resistance**7%
*“not even waterproof”*
**Allergies**5%
*“Allergic to it”*
**Ease Of Cleaning**4%
*“is surprisingly hard to rinse off”*
**Product Condition**4%
*“Used product”*
**Ease Of Use**4%
*“I had to rub really hard”*
**Sensitivity-Overall**3%
*“doesn't seem to be made with sensitive skin in mind”*
**Size-Overall**3%
*“The bottle is bigger”*
### **Top return reasons **
**Leak-Proof**25%
**Product Condition**23%
**Functionality-Overall**9%
**Oily/Greasy**9%
**Advertised Vs Actual Product**8%
**Size-Overall**7%
**Defective Material/Parts**3%
**Value For Money**3%
**Water Resistance**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is rimmel eye makeup remover profitable to sell on Amazon United States?**
- The niche generates $120K/yr across 5 tracked products. 90-day search growth is -5.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the rimmel eye makeup remover niche?**
- 3 brands and 29 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rimmel eye makeup remover?**
- Top complaints mined from reviews: Oily/Greasy, Leak-Proof, Functionality-Overall. The return rate is 0.4%.
- **What does it cost to enter the rimmel eye makeup remover niche?**
- Listings span $5.48–$27.47; the average listing price is $12.84 (sweet spot $15–$100). The average incumbent carries 8,855 reviews — the moat a new listing must climb.
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