---
title: "Rice Soap — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rice-soap"
last_updated: "2026-08-10T17:57:11.821Z"
locale: en
meta:
description: "Niche score 41/100 · $36K/yr market · 93K searches/yr · $11.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $36K/yr market · 93K searches/yr · $11.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rice Soap — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **rice soap**
**Skip it**
A small market ($36K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 27Conversion 44Competition 34Returns 97Price range 24Avg price 43Brand share 49Review moat 23Quality gap 65
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.17**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+1.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$4.13–$18.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****7,022.47**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$36K**
$36K/yr · 93K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, rice soap is a $36K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rice soap market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$34K–$45K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#1,188**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**160**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**19%**
- Maruomiki43% - LJYBoBin10% - XMXueMei8% - WHAT ON EARTH8% - The Face Shop6% - SKINFOOD 19576%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.
3K2KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rice-soap/trend)
## **Top rice soap search terms**
- **jabon de arroz para la cara**30K/yr+1.2%3.2% conv. - **rice soap**20K/yr-4.0%3.2% conv. - **jabon de arroz**12K/yr+27.8%2.6% conv. - **rice soap for face**8K/yr-3.5%3.9% conv. - **rice milk soap**6K/yr-3.9%3.8% conv. - **jabn de arroz para la cara**6K/yr+6.5%2.7% conv. - **jabon de arroz para aclarar la piel**6K/yr+11.3%2.4% conv. - **jabn de arroz**5K/yr-21.0%2.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rice-soap/search-terms)
## **Top rice soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maruomiki Handmade Genuine Thai Rice Soap 4/8/12PCS sets. 65g/PCS Cold - Processed.Great for bath hands face & gifting (4PCS)**Maruomiki**$10.31**4.5★225 rev](https://www.amazon.com/dp/B0DGQ5MTDG) [2**Maruomiki Thai Rice Soap 6 Pieces 13.76 oz Total Cleansing Facial Bath Soap Handmade Cold Craft Wedding Gift (6)**Maruomiki**$14.98**4.5★209 rev](https://www.amazon.com/dp/B0CQ49KYHX) [3**XMXueMei 3PCS Rice Soap for Face Rice Milk Soap Natural Ingredients Unisex Gentle Long-lasting Moisturizing for Face & Body Skin Care**XMXueMei**$9.43**4.0★37 rev](https://www.amazon.com/dp/B0DJ88ZYTK) [4**Milky Thai Jasmine Rice Milk Soap 60g**WHAT ON EARTH**$4.13**4.1★221 rev](https://www.amazon.com/dp/B00D2ZQ8IS) [5**SKINFOOD Rice Daily Cleansing Foam 150ml - Delicate Fine and Smooth Brightening Cleansing with Fermented White Rice Ingredients - Firming Bubble Facial Foam Cleanser - For Men and Women (5.07 fl. oz.)**SKINFOOD 1957**$9.36**4.6★1,046 rev](https://www.amazon.com/dp/B07DKTKP4V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SAAH Cotton Cloud Thai Rice Soap Bar 5 oz Gentle Soap for Sensitive Skin Doesnt Strip or Dry | Cold Process with Hom Mali Rice & Lakoocha | Rice Milk Vanilla | Face & Body**SAAH**$11.48**38 rev4mo ago](https://www.amazon.com/dp/B0GSFBN314) [**Rice Water Protein Restoring Face & Body Wash Bar Soap Hydrating Face Wash & Body Wash Skin Care Cleanser with Niacinamide & Oat Peptides Gentle Moisturizing for Dry & Sensitive Skin - 4 oz**Kitsch**$10.52**9,966 rev4mo ago](https://www.amazon.com/dp/B0GS3TKGBV) [**Kitsch Rice Water Shampoo Bar Soap for Hair Growth Made in USA 3.5 oz**Kitsch**$12.75**459 rev4mo ago](https://www.amazon.com/dp/B0GNP2K8WW) [**BERALLOYE 3PCS Vegan Rice Soap for Body & Face Gentle Long-lasting Moisturizing for All Skin Type Deep Cleaning Handmade Soap Bar for Men & Women**BERALLOYE**$8.11**5 rev9mo ago](https://www.amazon.com/dp/B0FR5F5Q4S) [**Easilydays Rice Essence Rice Cleansing Soap with Goat Milk Essence & Centella Asiatica Luxurious Body Soap for Deep Clean Gentle Hydrating Soften Skin Cleansing Bar for Bath Hands Face 3.53 Oz**Easilydays**$5.64**5 rev10mo ago](https://www.amazon.com/dp/B0FP99RQL4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rice Water Protein Restoring Face & Body Wash Bar Soap Hydrating Face Wash & Body Wash Skin Care Cleanser with Niacinamide & Oat Peptides Gentle Moisturizing for Dry & Sensitive Skin - 4 oz**Kitsch**$10.52**4.5★**▲ 303%**](https://www.amazon.com/dp/B0GS3TKGBV) [**SAAH Cotton Cloud Thai Rice Soap Bar 5 oz Gentle Soap for Sensitive Skin Doesnt Strip or Dry | Cold Process with Hom Mali Rice & Lakoocha | Rice Milk Vanilla | Face & Body**SAAH**$11.48**4.4★**▲ 259%**](https://www.amazon.com/dp/B0GSFBN314) [**Kitsch Rice Water Shampoo Bar Soap for Hair Growth Made in USA 3.5 oz**Kitsch**$12.75**4.7★**▲ 224%**](https://www.amazon.com/dp/B0GNP2K8WW) [**SKINFOOD Rice Daily Cleansing Foam 150ml - Delicate Fine and Smooth Brightening Cleansing with Fermented White Rice Ingredients - Firming Bubble Facial Foam Cleanser - For Men and Women (5.07 fl. oz.)**SKINFOOD 1957**$9.36**4.6★**▲ 137%**](https://www.amazon.com/dp/B07DKTKP4V) [**LJYBoBin 8PCS Vegan Rice Soap for Body & Face Gentle Long-lasting Moisturizing Rice Milk Soap for All Skin Type Deep Cleaning Rice Handmade Soap Bar for Men & Women**LJYBoBin**$13.93**4.3★**▲ 130%**](https://www.amazon.com/dp/B0DSVW2Z4J)
**~~View all trending →~~**
## **What buyers say about rice soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**14%
*“Good scent”*
**Soft Feel**11%
*“very soft”*
**Cleansing**11%
*“Clean and fresh”*
**Quality-Overall**11%
*“Good hair product”*
**Suitability Combination Skin**8%
*“Great for sensitive skin”*
**Lather**5%
*“luxurious lather, great”*
**Efficiency**5%
*“Effective product”*
**Value For Money**3%
*“Great price”*
**Moist/Dry**3%
*“It is hydrating”*
**Symptom Reduction**3%
*“It does help with dark spots”*
### **What buyers complain about **
**Functionality-Overall**16%
*“Didn't work for me”*
**Allergies**9%
*“Irritated my skin”*
**Smell**7%
*“The scent is way too strong”*
**Moist/Dry**6%
*“Makes skin dry”*
**Symptom Reduction**6%
*“saw very little improvement”*
**Skin Health**5%
*“Irritated my skin”*
**Size-Overall**4%
*“The tube is very large”*
**Lather**3%
*“doesn't lather up”*
**Suitability Dry Skin**3%
*“have extremely dry skin”*
**Sensitivity-Overall**3%
*“I have extremely sensitive skin”*
### **Top return reasons **
**Smell**18%
**Advertised Vs Actual Product**12%
**Functionality-Overall**10%
**Size-Overall**9%
**Value For Money**9%
**Moist/Dry**7%
**Ingredients-Overall**4%
**Skin Health**3%
**Defective Material/Parts**3%
**Lather**2%
## **Common questions**
- **Is rice soap profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 19 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the rice soap niche?**
- 13 brands and 160 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in rice soap?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Smell. The return rate is 0.6%.
- **When does demand for rice soap peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the rice soap niche?**
- Listings span $4.13–$18.39; the average listing price is $11.17 (sweet spot $15–$100). The average incumbent carries 7,022 reviews — the moat a new listing must climb.
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