---
title: "Rice Oil for Hair Growth — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rice-oil-for-hair-growth"
last_updated: "2026-08-10T16:47:21.088Z"
locale: en
meta:
description: "Niche score 37/100 · $32K/yr market · 29K searches/yr · $14.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $32K/yr market · 29K searches/yr · $14.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rice Oil for Hair Growth — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **rice oil for hair growth**
**Skip it**
A small market ($32K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 22Conversion 78Competition 21Returns 95Price range 43Avg price 69Brand share 26Review moat 25Quality gap 28
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.23**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.78–$21.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,269.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$32K**
$32K/yr · 29K searches
According to Flapen's Amazon United States niche tracking, rice oil for hair growth is a $32K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rice oil for hair growth market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$21K–$28K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#349**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**200**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**6%**
- The Face Shop61% - Difeel9% - HARUHARU8% - MIDHA6% - ANUA5% - BabyFaceDiary4% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.
2K2KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rice-oil-for-hair-growth/trend)
## **Top rice oil for hair growth search terms**
- **rice oil cleanser**5K/yr+1.6%6.8% conv. - **rice water bright cleansing oil**6K/yr+2.5%5.7% conv. - **rice cleansing oil**4K/yr-9.2%3.5% conv. - **rice water oil cleanser**3K/yr-15.4%9.2% conv. - **rice water oil**3K/yr-20.7%7.3% conv. - **the face shop cleansing oil**3K/yr+5.1%5.1% conv. - **rice water cleansing oil**3K/yr-16.1%7.5% conv. - **rice oil for hair growth**2K/yr+4.4%1.2% conv. - **face shop rice water cleansing oil**666/yr-12.4%8.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rice-oil-for-hair-growth/search-terms)
## **Top rice oil for hair growth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$5K30%$10K45%$15K60%$19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Face Shop Rice Water Bright Light Facial Cleansing Oil Daily Makeup Remover Oil Cleanser Vegan Korean Skin Care with Jojoba Oil Face Pore Cleanser 150ml**The Face Shop**$12.82**4.3★12,557 rev](https://www.amazon.com/dp/B00809ERAM) [2**The Face Shop Rice Water Bright Double Cleansing Duo Set with Ceramide Korean Skin Care Gentle Face Wash & Pore Control Cleansing Oil Hydrating Moisturizing Vegan Facial Cleanser Makeup Remover**The Face Shop**$21.09**4.5★1,075 rev](https://www.amazon.com/dp/B0DB6D3L9N) [3**MIDHA Rice Cleansing Oil 5.07fl.oz/150ml Gentle Makeup Remover Hydrating & Lightweight Plant-Based Moisturising First-Step Cleanser for Balanced Skin with Residue-Free Sebum Care Formula**MIDHA**$18.02**4.9★58 rev](https://www.amazon.com/dp/B0CW37L8MH) [4**Anua Heartleaf Pore Control Cleansing Oil Pore Cleanser Sebum Care Gentle Melting Oil Cleanser for Face Safe For All Skin Type Daily Hydrating Makeup Remover Korean Skin Care (6.76fl.oz)**ANUA**$16.82**4.4★28,009 rev](https://www.amazon.com/dp/B0BN2PX8V3) [5**HARUHARU wonder Black Rice Moisture Cleansing Oil Double Cleansing Daily Makeup Remover Pore Oil Cleanser Korean Skincare For sensitive Non-comedogenic 5.1 fl oz**HARUHARU**$15.00**4.4★4,344 rev](https://www.amazon.com/dp/B08W1ZHTL3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PRETTYSKIN Rice Cleansing Oil Deep Hydration & Gentle Makeup Removal**PRETTYSKIN**$18.05**1 rev5mo ago](https://www.amazon.com/dp/B0GLGH16K9) [**The Face Shop Rice Water Bright Cleansing Balm Removes Makeup & SPF 4-in-1 Makeup Remover for All Skin Types Korean Rice Extract Lavender Oil 100ml / 3.3 fl. oz.**The Face Shop**$17.73**282 rev1y ago](https://www.amazon.com/dp/B0F2HD785Y) [**Difeel Rice Water Premium Hair Oil 2.5 oz. - Strengthening Rice Water Moisturizer for Hair**Difeel**$6.78**44 rev1y ago](https://www.amazon.com/dp/B0DMBN4496) [**Difeel Rice Water Premium Hair Oil 8 oz. - Strengthening Rice Water Moisturizer for Hair**Difeel**$9.36**49 rev1y ago](https://www.amazon.com/dp/B0DJWM5F99) [**Rice Water Bright Light Cleansing Oil**Generic**$14.05**46 rev1y ago](https://www.amazon.com/dp/B0DK2THFTG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PRETTYSKIN Rice Cleansing Oil Deep Hydration & Gentle Makeup Removal**PRETTYSKIN**$18.05**5.0★**▲ 356%**](https://www.amazon.com/dp/B0GLGH16K9) [**HARUHARU wonder Black Rice Moisture Cleansing Oil Travel Size Double Cleansing Daily Makeup remover Pore Oil Cleanser Korean Skincare Non-comedogenic Vegan 1.0 fl oz**HARUHARU**$7.38**4.4★**▲ 117%**](https://www.amazon.com/dp/B0DBH9SRTG) [**Difeel Rice Water Premium Hair Oil 8 oz. - Strengthening Rice Water Moisturizer for Hair**Difeel**$9.36**4.7★**▲ 68%**](https://www.amazon.com/dp/B0DJWM5F99) [**BETT Cleansing foam 150ml with Rice Water for Brighten the Skin | Soap Wort for Deep Cleansing |Moringa Oil for Moisturization | Face Wash for Men and Women**BabyFaceDiary**$13.61**4.7★**▲ 47%**](https://www.amazon.com/dp/B0BJDNW913) [**MIDHA Rice Cleansing Oil 5.07fl.oz/150ml Gentle Makeup Remover Hydrating & Lightweight Plant-Based Moisturising First-Step Cleanser for Balanced Skin with Residue-Free Sebum Care Formula**MIDHA**$18.02**4.9★**▲ 32%**](https://www.amazon.com/dp/B0CW37L8MH)
**~~View all trending →~~**
## **What buyers say about rice oil for hair growth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**21%
*“Cleans well”*
**Quality-Overall**9%
*“The seller was fantastic — reliable and trustworthy”*
**Suitability Combination Skin**9%
*“Great for my combination skin”*
**Soft Feel**9%
*“Soft skin”*
**Ease Of Cleaning**7%
*“Great cleanser”*
**Smell**7%
*“Love the smell”*
**Moist/Dry**4%
*“Helps out my dry skin”*
**Suitability Oily Skin**3%
*“Works great on my oily skin”*
**Suitability Dry Skin**3%
*“Helps out my dry skin”*
**Value For Money**3%
*“Value for money”*
### **What buyers complain about **
**Allergies**12%
*“irritated my skin”*
**Smell**8%
*“It smells bad”*
**Skin Health**6%
*“Broke my skin out”*
**Oily/Greasy**6%
*“My face is usually oily”*
**Functionality-Overall**5%
*“No effectiveness”*
**Ease Of Cleaning**4%
*“Doesnt make my skin feel clean”*
**Sensitivity-Overall**4%
*“I had burning”*
**Suitability Combination Skin**3%
*“This is definitely not made for all skin types”*
**Moist/Dry**3%
*“that can get slightly dry”*
**Suitability Dry Skin**2%
*“Can't recommend this product enough especially if you have dry skin”*
### **Top return reasons **
**Motor Power**17%
**Smell**14%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Value For Money**6%
**Leak-Proof**6%
**Oily/Greasy**6%
**Suitability Combination Skin**4%
**Skin Health**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is rice oil for hair growth profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the rice oil for hair growth niche?**
- 8 brands and 200 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in rice oil for hair growth?**
- Top complaints mined from reviews: Allergies, Smell, Skin Health. The return rate is 1.0%.
- **When does demand for rice oil for hair growth peak?**
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the rice oil for hair growth niche?**
- Listings span $6.78–$21.09; the average listing price is $14.23 (sweet spot $15–$100). The average incumbent carries 4,270 reviews — the moat a new listing must climb.
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