---
title: "Rice Bran Oil — $352K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rice-bran-oil"
last_updated: "2026-08-06T14:59:32.704Z"
locale: en
meta:
description: "Niche score 55/100 · $352K/yr market · 236K searches/yr · $18.38 avg price. Soft demand (-13.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $352K/yr market · 236K searches/yr · $18.38 avg price. Soft demand (-13.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rice Bran Oil — $352K/yr Amazon US Niche (2026) - Flapen"
---
# **rice bran oil**
**Worth a look**
Shows low returns (0.2%), but soft demand (-13.9% this quarter) keeps it on the watch list.
Market size 53Growth 18Conversion 79Competition 48Returns 99Price range 70Avg price 83Brand share 51Review moat 75Quality gap 24
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.38**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****508.91**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.51–$34.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$352K**
$352K/yr · 236K searches
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, rice bran oil is a $352K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rice bran oil market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$276K–$368K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#962**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 98%
**Open market**
**18%**
- Gamma One36% - Heavenly Chef11% - Plant Guru9% - Baja Precious9% - Soapeauty9% - 33RD PARALLEL SOAP CO.7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.
40K30KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rice-bran-oil/trend)
## **Top rice bran oil search terms**
- **rice bran oil**133K/yr-10.8%9.5% conv. - **rice oil**20K/yr-6.6%5.1% conv. - **rice bran oil for skin**25K/yr-14.8%6.0% conv. - **rice bran oil for cooking**11K/yr-19.5%7.4% conv. - **rice oil for cooking**5K/yr-3.8%7.0% conv. - **organic rice bran oil**7K/yr-29.3%5.4% conv. - **aceite de arroz**4K/yr-0.3%0.9% conv. - **rice bran oil organic**8K/yr-34.0%6.8% conv. - **rice oil for skin**4K/yr-34.6%3.7% conv. - **rice bran oil for soap making**2K/yr-14.9%12.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rice-bran-oil/search-terms)
## **Top rice bran oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$14K8%$28K12%$42K16%$56K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gamma One 100% Pure Rice Bran Oil 67.6 Ounce**Gamma One**$17.41**4.7★2,105 rev](https://www.amazon.com/dp/B01HHXJ8I2) [2**GAMMA ONE Rice Bran Oil 1 Liter**Gamma One**$12.43**4.7★2,105 rev](https://www.amazon.com/dp/B07DRG6897) [3**RICE BRAN OIL | 1 Gallon (128 Ounces) | Kosher | All- Natural Made from 100% Non-GMO Rice | Rich in Vit E and Gamma Oryzanol | Unfiltered No Trans Fat | by Heavenly Chef**Heavenly Chef**$31.74**4.8★1,152 rev](https://www.amazon.com/dp/B07VHZFB2T) [4**Baja Precious - Rice Bran Oil 1 Gallon**Baja Precious**$33.11**4.7★756 rev](https://www.amazon.com/dp/B00XHYE0JI) [5**Gamma One Premium 100% Pure Rice Bran Oil Non-GMO High Smoke Point 470F 16.9 Fl Oz 0.5L**Gamma One**$6.51**5.0★6 rev](https://www.amazon.com/dp/B0GR7DVY55)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gamma One Premium 100% Pure Rice Bran Oil Non-GMO High Smoke Point 470F 16.9 Fl Oz 0.5L**Gamma One**$6.51**6 rev4mo ago](https://www.amazon.com/dp/B0GR7DVY55) [**Plant Guru Rice Bran Oil 8 fl. oz. 100% Pure & Natural Carrier Oil for Skin Face Body and Hair Moisturizing. Great for DIY Creams Lotions and Lip Balms.**Plant Guru**$9.30**64 rev1y ago](https://www.amazon.com/dp/B0F3LTT44K) [**Gourmanity Rice Bran Oil Bulk 1.32 Gallon Easy Pour Bottle Heart Healthy Oil Made From 100% Pure Rice Bran Perfect for Cooking Frying & Skincare Non GMO Halal Kosher (169 fl oz/1.32 gal)**Gourmanity**$32.63**180 rev2y ago](https://www.amazon.com/dp/B0D21H1FZR) [**ORGANIC RICE BRAN OIL (8 oz) Premium Cold Pressed Unrefined | 100% Pure Rice Bran Oil for Skin Face Hair Soap Making | Carrier for Essential Oils | Available in Bulk | 8 FL OZ**33RD PARALLEL SOAP CO.**$12.60**80 rev2y ago](https://www.amazon.com/dp/B0CPSKJVGX) [**ORGANIC RICE BRAN OIL (16 oz) Premium Cold Pressed Unrefined | 100% Pure Rice Bran Oil for Skin Face Hair Soap Making | Carrier for Essential Oils | Available in Bulk | 16 FL OZ**33RD PARALLEL SOAP CO.**$17.89**27 rev2y ago](https://www.amazon.com/dp/B0CPSK8R81)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gamma One Premium 100% Pure Rice Bran Oil Non-GMO High Smoke Point 470F 16.9 Fl Oz 0.5L**Gamma One**$6.51**5.0★**▲ 487%**](https://www.amazon.com/dp/B0GR7DVY55) [**Alteya Organics Rice Bran Oil Certified USDA Organic Carrier Oil 3.4 Fl Oz**Alteya Organics**$15.19**4.6★**▲ 146%**](https://www.amazon.com/dp/B08WGSNWGY) [**Bon Vital Rice Bran Oil 100% Pure and Cold Pressed Carrier Oils for Diffusers Professional Massage Oil Best Beauty Secret for Soft & Smooth Skin Moisturizer 8 Ounce Bottle**Bon Vital'**$9.28**4.5★**▲ 129%**](https://www.amazon.com/dp/B008J2D2TC) [**ORGANIC RICE BRAN OIL (8 oz) Premium Cold Pressed Unrefined | 100% Pure Rice Bran Oil for Skin Face Hair Soap Making | Carrier for Essential Oils | Available in Bulk | 8 FL OZ**33RD PARALLEL SOAP CO.**$12.60**4.5★**▲ 53%**](https://www.amazon.com/dp/B0CPSKJVGX) [**Patanjali Rice Bran Oil 1 Litre (33.82 fl oz)**patanjali**$14.74**4.3★**▲ 48%**](https://www.amazon.com/dp/B07WVKRJ7W)
**~~View all trending →~~**
## **What buyers say about rice bran oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oily/Greasy**16%
*“best oil, no oily taste and adds no extra taste when using and has a high smoke point”*
**Quality-Overall**16%
*“Ive been very pleased with the quality of this Rice Bran Oil”*
**Value For Money**13%
*“The price is reasonable”*
**Taste-Overall**7%
*“Nice clean taste”*
**Moist/Dry**7%
*“Nice moisturizer”*
**Health Benefits-Overall**5%
*“It is claimed to be healthier that many other oils”*
**Flavor**4%
*“neutral flavor”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Cooking Instructions**3%
*“Good every day cooking oil”*
**Soft Feel**3%
*“It is very smooth”*
### **What buyers complain about **
**Size-Overall**30%
*“Kinda small for the price”*
**Oily/Greasy**10%
*“Didnt like this oil”*
**Cooking Instructions**10%
*“I wouldn't trust using it for cooking”*
**Ease Of Use**10%
*“Haven't used yet because bottle difficult to open”*
**Quality-Overall**10%
*“Expensive for the normal kind of quality it delivers”*
**Value For Money**10%
*“can get quite expensive in the formulations sold as horse supplements- we build our own at a fraction of the cost”*
**Taste-Overall**5%
*“Tried using as many different ways didnt care for the flavor, also thick and gummy”*
**Nutritional Content**3%
*“It's not the healthiest cooking oil”*
### **Top return reasons **
**Oily/Greasy**15%
**Smell**12%
**Functionality-Overall**12%
**Size-Overall**9%
**Leak-Proof**7%
**Advertised Vs Actual Product**7%
**Suitability Combination Skin**6%
**Defective Material/Parts**4%
**Ingredients-Overall**4%
**Quality-Overall**3%
## **Common questions**
- **Is rice bran oil profitable to sell on Amazon United States?**
- The niche generates $352K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the rice bran oil niche?**
- 16 brands and 31 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in rice bran oil?**
- Top complaints mined from reviews: Size-Overall, Oily/Greasy, Cooking Instructions. The return rate is 0.2%.
- **When does demand for rice bran oil peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the rice bran oil niche?**
- Listings span $6.51–$34.75; the average listing price is $18.38 (sweet spot $15–$100). The average incumbent carries 509 reviews — the moat a new listing must climb.
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