[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-rhute-hair-serum":3,"research-sidebar-rollups":468},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":54,"baselines":93,"demand":98,"seasonality":39,"brandShare":116,"products":138,"feedback":247,"searchTerms":409,"related":434,"lastUpdated":37},"6a429e65-3b0b-4267-9783-ebac3361e747","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":34,"href":35,"leafCategoryName":36,"scrapedAt":37,"brandCount":38,"brandCountYearAgo":39,"sellerCount":40,"signals":41,"avgBsr":45,"pageQuality":17,"unitsSoldMin":46,"unitsSoldAvgMin":17,"unitsSoldAvgMax":47,"revenueMin":48,"revenueMax":49,"avgBrandAgeMonths":50,"avgSellerAgeDays":51,"top20ClickShare":52,"top20BrandShare":52,"primePct":29,"oosRate":53},92282,99872,0,3.1154,0.03,0.8363,0.9283,4.2,1563,30.8,9.43,62.97,11,2500,0.8182,0.0111,5,6,"rhute hair serum","rhute-hair-serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Frhute-hair-serum","Hair Loss Products","2026-07-14T05:00:38.247111+00:00",8,null,21,[42,43,44],"trending","out_of_stock","low_review_barrier",51,2000,100,61600,77000,40,136,1,0.1119,{"score":55,"verdict":56,"components":57},55,"watch",[58,63,65,69,72,75,78,83,86,89],{"key":59,"score":60,"weight":61,"raw":62},"marketSize",23,0.15,92281.73,{"key":64,"score":47,"weight":61,"raw":18},"growth",{"key":66,"score":67,"weight":68,"raw":19},"conversion",38,0.1,{"key":70,"score":71,"weight":61,"raw":20},"competition",14,{"key":73,"score":74,"weight":68,"raw":21},"brandShare",18,{"key":76,"score":77,"weight":68,"raw":22},"qualityGap",82,{"key":79,"score":80,"weight":81,"raw":82},"reviewMoat",49,0.05,1563.09,{"key":84,"score":85,"weight":68,"raw":30},"returns",93,{"key":87,"score":88,"weight":81,"raw":24},"avgPrice",95,{"key":90,"score":91,"weight":81,"raw":92},"priceRange",87,0.8959656331714606,{"avgRating":94,"medianPrice":95,"medianReturnRate":96,"nichesTracked":97},4.42,24.38,0.0215,115062,{"points":99,"droppedPartialWeek":115},[100,103,106,109,112],{"week":101,"volume":102},"2026-06-07",4211,{"week":104,"volume":105},"2026-06-14",4227,{"week":107,"volume":108},"2026-06-21",6782,{"week":110,"volume":111},"2026-06-28",8667,{"week":113,"volume":114},"2026-07-05",6173,false,{"top":117,"otherBrandCount":136,"otherClickShare":137},[118,121,124,127,130,133],{"brand":119,"clickShare":120},"Rhute Hair",0.3027,{"brand":122,"clickShare":123},"The Ordinary",0.2184,{"brand":125,"clickShare":126},"Rhute Co",0.2059,{"brand":128,"clickShare":129},"LTNFTA",0.1092,{"brand":131,"clickShare":132},"KÉRASTASE",0.0921,{"brand":134,"clickShare":135},"GROWPLEX",0.0303,2,0.0414000000000001,[139,147,155,166,175,186,197,207,218,226,237],{"asin":140,"title":141,"brand":119,"imageUrl":142,"price":143,"rating":31,"reviews":52,"clickShare90":120,"clickShare360":144,"launchDate":145,"amazonUrl":146},"B0H5BVK942","Serum Density & Repair Scalp Serum Strengthens Volumizes & Improves Hair Density Leave-In Gentle Formula for Fuller Thicker Looking Hair All Hair Types","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41fCzawWXkL.jpg",38.45,0.2323,"2026-06-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0H5BVK942",{"asin":148,"title":149,"brand":125,"imageUrl":150,"price":151,"rating":31,"reviews":52,"clickShare90":126,"clickShare360":152,"launchDate":153,"amazonUrl":154},"B0GYDF3W8T","Rhute Hair Serum Rhute Scalp Serum Daily Strengthening Treatment for Weak or Damaged Haireptide-Powered Formula for Thicker (1pcs)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nYDugTx1L.jpg",33.82,0.158,"2026-04-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GYDF3W8T",{"asin":156,"title":157,"brand":122,"imageUrl":158,"price":159,"rating":160,"reviews":161,"clickShare90":162,"clickShare360":163,"launchDate":164,"amazonUrl":165},"B09WMT8HYB","The Ordinary Multi-Peptide Serum for Hair Density Peptide-Powered Formula for Thicker Fuller Looking Hair 2 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31UiV4WvLkL.jpg",22.56,4.1,1488,0.1769,0.2808,"2022-03-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09WMT8HYB",{"asin":167,"title":168,"brand":128,"imageUrl":169,"price":170,"rating":136,"reviews":171,"clickShare90":129,"clickShare360":172,"launchDate":173,"amazonUrl":174},"B0H3KH587T","LTNFTA Rhute Hair Serum Density + Repair Scalp Serum with Caffeine for Weak or Damaged Haireptide Niacinamide & Plant Stem Cell Extracts Strengthens Hair Lightweight for All Hair Types","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31v8sILtC6L.jpg",35.07,3,0.0838,"2026-04-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0H3KH587T",{"asin":176,"title":177,"brand":122,"imageUrl":178,"price":179,"rating":180,"reviews":181,"clickShare90":182,"clickShare360":183,"launchDate":184,"amazonUrl":185},"B09Y2BYG2H","The Ordinary Hair Care Natural Moisturizing Factors + Hyaluronic Acid Lightweight Hydrating Scalp Serum with Hyaluronic Acid and Squalane 2 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31CVKt6-h7L.jpg",14.35,4.4,1050,0.0415,0.0514,"2023-07-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09Y2BYG2H",{"asin":187,"title":188,"brand":131,"imageUrl":189,"price":190,"rating":191,"reviews":192,"clickShare90":193,"clickShare360":194,"launchDate":195,"amazonUrl":196},"B0G3D8F18H","Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21DLwGYFUJL.jpg",32.89,4.5,2345,0.0406,0.0311,"2026-02-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3D8F18H",{"asin":198,"title":199,"brand":134,"imageUrl":200,"price":201,"rating":202,"reviews":203,"clickShare90":135,"clickShare360":204,"launchDate":205,"amazonUrl":206},"B0DK3SV8Y3","Growplex Vitafoam 5% Minoxidil Foam for Men & Women DHT Blocking Minoxidil for Men Foam Non-Greasy Fast-Drying Formula for Hair Regrowth","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ri0vSi5AL.jpg",39.75,3.8,92,0.0242,"2025-04-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DK3SV8Y3",{"asin":208,"title":209,"brand":131,"imageUrl":210,"price":211,"rating":212,"reviews":213,"clickShare90":214,"clickShare360":215,"launchDate":216,"amazonUrl":217},"B0F2QZQWDN","Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine With Plant-Based Proteins 1.01 Fl Oz Travel Size","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31RIg-hxJ2L.jpg",30.96,4.6,9312,0.0259,0.0571,"2025-05-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F2QZQWDN",{"asin":219,"title":220,"brand":131,"imageUrl":221,"price":26,"rating":191,"reviews":192,"clickShare90":222,"clickShare360":223,"launchDate":224,"amazonUrl":225},"B086TPQJTT","Kerastase Genesis Hair Serum - Prevents Hair Fall from Brushing Strengthens Weak Hair Enriched with Ginger & Caffeine 97% Less Breakage 3.04 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31BRybf+ugL.jpg",0.0256,0.0481,"2020-04-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB086TPQJTT",{"asin":227,"title":228,"brand":229,"imageUrl":230,"price":231,"rating":191,"reviews":232,"clickShare90":233,"clickShare360":234,"launchDate":235,"amazonUrl":236},"B0FNFCPFW4","Pantene Abundant & Strong Daily Scalp Serum Strengthens Scalps Hold on Roots 2 oz","Pantene","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31BcjPvJZEL.jpg",18.58,380,0.0219,0.0168,"2026-02-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FNFCPFW4",{"asin":238,"title":239,"brand":240,"imageUrl":241,"price":25,"rating":202,"reviews":242,"clickShare90":243,"clickShare360":244,"launchDate":245,"amazonUrl":246},"B0FSP5YZ34","OGX ProGrowth + Peptide Scalp Serum Hair Serum 0.33 Fl Oz","OGX","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31z-rT9jG+L.jpg",177,0.0195,0.0162,"2025-09-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FSP5YZ34",{"love":248,"hate":319,"returnReasons":384},[249,256,263,270,277,284,291,298,305,312],{"topic":250,"percentOfMentions":251,"verbatims":252},"Smell",0.1528,[253,254,255],"the scent is light","The smell is luxurious","Great smell",{"topic":257,"percentOfMentions":258,"verbatims":259},"Hair Growth",0.1375,[260,261,262],"This product has really strengthened my hair","helped the hair growth","it has helped me a lot with my hair loss",{"topic":264,"percentOfMentions":265,"verbatims":266},"Quality-Overall",0.1027,[267,268,269],"Excellent product, easy to use","Excellent product","Excellent Product Works Quickly",{"topic":271,"percentOfMentions":272,"verbatims":273},"Soft Feel",0.0617,[274,275,276],"Soft and smooth","Leaves my hair soft","But soft",{"topic":278,"percentOfMentions":279,"verbatims":280},"Value For Money",0.0604,[281,282,283],"Worth it","WORTH IT","Great value for the price",{"topic":285,"percentOfMentions":286,"verbatims":287},"Moist\u002FDry",0.041100000000000005,[288,289,290],"Feels Amazing and Hydrating","gives great hydration","It moisturizes well",{"topic":292,"percentOfMentions":293,"verbatims":294},"Ease Of Use",0.0279,[295,296,297],"It goes on easily","Easy to use","Its easy to put on and its inexpensiv",{"topic":299,"percentOfMentions":300,"verbatims":301},"Ease Of Application",0.026600000000000002,[302,303,304],"Application is easy","This is also a very easy to use applicator","Easy to apply",{"topic":306,"percentOfMentions":307,"verbatims":308},"Suitability Straight Hair",0.0258,[309,310,311],"It makes my hair so smooth","good for the hair","Works great on thickening my hair",{"topic":313,"percentOfMentions":314,"verbatims":315},"Absorbency",0.0236,[316,317,318],"absorbs well","It absorbs easily","absorbs fast",[320,326,331,338,345,352,359,365,372,378],{"topic":250,"percentOfMentions":321,"verbatims":322},0.12689999999999999,[323,324,325],"Has odd smell","Very strong smell","Smell is awful",{"topic":278,"percentOfMentions":327,"verbatims":328},0.10289999999999999,[329,329,330],"Expensive","It is expensive",{"topic":332,"percentOfMentions":333,"verbatims":334},"Hair Related",0.0765,[335,336,337],"However it made my hair fall out like crazy","Did not work on my hair","Made my hair break off",{"topic":339,"percentOfMentions":340,"verbatims":341},"Functionality-Overall",0.0633,[342,343,344],"Ineffective","Doesnt work","Did not work very well",{"topic":346,"percentOfMentions":347,"verbatims":348},"Oily\u002FGreasy",0.0576,[349,350,351],"Made my hair greasy","Makes your hair oily","A bit oily",{"topic":353,"percentOfMentions":354,"verbatims":355},"Allergies",0.0565,[356,357,358],"Caused major itching","Caused irritation immediately","Allergic reaction",{"topic":285,"percentOfMentions":360,"verbatims":361},0.0336,[362,363,364],"Terrible moisturizer","It didn't seem moisturizing at all","they had been feeling dry",{"topic":366,"percentOfMentions":367,"verbatims":368},"Durability",0.0199,[369,370,371],"may break","Didn't last","runs out quick",{"topic":373,"percentOfMentions":374,"verbatims":375},"Suitability Short Hair",0.0197,[376,377,336],"Broke my hair off","Doesnt work for my hair could work for others",{"topic":299,"percentOfMentions":379,"verbatims":380},0.0184,[381,382,383],"Applicator doesnt work","Absolutely terrible applicator","it made application difficult & messy",[385,387,389,392,394,397,399,402,404,407],{"reason":250,"pct":386},0.1557,{"reason":339,"pct":388},0.1436,{"reason":390,"pct":391},"Advertised Vs Actual Product",0.0958,{"reason":346,"pct":393},0.0942,{"reason":395,"pct":396},"Product Condition",0.0694,{"reason":278,"pct":398},0.0623,{"reason":400,"pct":401},"Damage\u002FBurn Hair",0.054900000000000004,{"reason":373,"pct":403},0.045599999999999995,{"reason":405,"pct":406},"Size-Overall",0.042699999999999995,{"reason":285,"pct":408},0.0345,[410,414,419,424,429],{"term":33,"volume":411,"growthQoq":412,"conversionRate":413},71276,3.8062,0.0125,{"term":415,"volume":416,"growthQoq":417,"conversionRate":418},"rhute hair growth serum",16480,1.9441,0.0115,{"term":420,"volume":421,"growthQoq":422,"conversionRate":423},"rhute hair",4648,3.153,0.0049,{"term":425,"volume":426,"growthQoq":427,"conversionRate":428},"rhute density and repair scalp serum",5129,1.222,0.0119,{"term":430,"volume":431,"growthQoq":432,"conversionRate":433},"rhute scalp serum",2339,0.9381,0.004,[435,441,446,452,457,462],{"title":436,"href":437,"score":438,"verdict":56,"marketSize":439,"growth90":440},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,654049.07,0.9588,{"title":442,"href":443,"score":438,"verdict":56,"marketSize":444,"growth90":445},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":447,"href":448,"score":438,"verdict":449,"marketSize":450,"growth90":451},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":453,"href":454,"score":438,"verdict":56,"marketSize":455,"growth90":456},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":458,"href":459,"score":438,"verdict":449,"marketSize":460,"growth90":461},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":463,"href":464,"score":465,"verdict":56,"marketSize":466,"growth90":467},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[469,476,479,486,493,500,507,514,521,528,535,542,549,556,563,570,577,584,591,597],{"nodeId":470,"label":471,"slug":472,"href":473,"nichesTracked":474,"marketSizeTotal":475},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":477,"marketSizeTotal":478},10978,8129370268,{"nodeId":480,"label":481,"slug":482,"href":483,"nichesTracked":484,"marketSizeTotal":485},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":487,"label":488,"slug":489,"href":490,"nichesTracked":491,"marketSizeTotal":492},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":494,"label":495,"slug":496,"href":497,"nichesTracked":498,"marketSizeTotal":499},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":501,"label":502,"slug":503,"href":504,"nichesTracked":505,"marketSizeTotal":506},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":508,"label":509,"slug":510,"href":511,"nichesTracked":512,"marketSizeTotal":513},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":515,"label":516,"slug":517,"href":518,"nichesTracked":519,"marketSizeTotal":520},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":522,"label":523,"slug":524,"href":525,"nichesTracked":526,"marketSizeTotal":527},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":529,"label":530,"slug":531,"href":532,"nichesTracked":533,"marketSizeTotal":534},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":536,"label":537,"slug":538,"href":539,"nichesTracked":540,"marketSizeTotal":541},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":543,"label":544,"slug":545,"href":546,"nichesTracked":547,"marketSizeTotal":548},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":550,"label":551,"slug":552,"href":553,"nichesTracked":554,"marketSizeTotal":555},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":557,"label":558,"slug":559,"href":560,"nichesTracked":561,"marketSizeTotal":562},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":564,"label":565,"slug":566,"href":567,"nichesTracked":568,"marketSizeTotal":569},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":571,"label":572,"slug":573,"href":574,"nichesTracked":575,"marketSizeTotal":576},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":578,"label":579,"slug":580,"href":581,"nichesTracked":582,"marketSizeTotal":583},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":585,"label":586,"slug":587,"href":588,"nichesTracked":589,"marketSizeTotal":590},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":592,"label":593,"slug":594,"href":595,"nichesTracked":38,"marketSizeTotal":596},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":598,"label":599,"slug":600,"href":601,"nichesTracked":136,"marketSizeTotal":602},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]