---
title: "Rhode Lip Liner — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rhode-lip-liner"
last_updated: "2026-08-10T18:56:52.430Z"
locale: en
meta:
description: "Niche score 48/100 · $86K/yr market · 180K searches/yr · $20.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $86K/yr market · 180K searches/yr · $20.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rhode Lip Liner — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **rhode lip liner**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 59Conversion 29Competition 24Returns 89Price range 73Avg price 89Brand share 4Review moat 67Quality gap 84
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.67**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.79–$42.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****811.24**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+35.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$86K**
$86K/yr · 180K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, rhode lip liner is a $86K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rhode lip liner market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$62K–$83K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#212**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **119 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**138**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Rhode76% - SHEGLAM14% - REVLON5% - tarte2% - e.l.f.2% - L'Oreal Paris2%
## **Demand**
Weekly Amazon search volume, last 29 weeks — +35.0% search growth over the last 90 days.
6K4KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rhode-lip-liner/trend)
## **Top rhode lip liner search terms**
- **rhode lip liner**95K/yr+59.0%1.7% conv. - **sheglam lip liner**28K/yr-6.5%1.3% conv. - **blur lip liner**14K/yr-1.6%0.9% conv. - **blurring lip liner**12K/yr+5.2%1.1% conv. - **rhode lip contour**6K/yr+280.0%1.5% conv. - **lip blur liner**4K/yr-0.8%1.0% conv. - **she glam lip liner**6K/yr-8.1%1.2% conv. - **lip liner rhode**3K/yr+44.0%1.3% conv. - **rhode peptide lip shape**4K/yr+40.2%3.4% conv. - **rhode lip shape**4K/yr+62.7%2.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rhode-lip-liner/search-terms)
## **Top rhode lip liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$34K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rhode Peptide Lip Shape Contouring Lip Shaper Press**Rhode**$31.36**4.5★5 rev](https://www.amazon.com/dp/B0GDYQF5XS) [2**Rhode Peptide Lip Shape Lunge 10ml/.3fl**Rhode**$39.69**5.0★2 rev](https://www.amazon.com/dp/B0G6VD6Q9Z) [3**Rhode Peptide Lip Shape Contouring Lip Shaper Stretch**Rhode**$39.35**5.0★4 rev](https://www.amazon.com/dp/B0GJF7LYWG) [4**Rhode Peptide Lip Shape Lift 10ml/.3fl.**Rhode**$35.62**4.1★19 rev](https://www.amazon.com/dp/B0GC7Z27VH) [5**SHEGLAM Cloudline Blur Lip Liner Long Lasting Vegan & Cruelty-Free Lip Stain-Petal Flush**SHEGLAM**$6.53**4.3★791 rev](https://www.amazon.com/dp/B0F7XFXQ2S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Nude Espresso 0.21 oz**L'Oreal Paris**$9.85**281 rev1mo ago](https://www.amazon.com/dp/B0G4S56VG6) [**Rhode Peptide Lip Shape Contouring Lip Shaper Stretch**Rhode**$39.35**4 rev6mo ago](https://www.amazon.com/dp/B0GJF7LYWG) [**Rhode Peptide Lip Shape Contouring Lip Shaper Balance**Rhode**$41.27**0 rev6mo ago](https://www.amazon.com/dp/B0GGT3W6WB) [**Rhode Peptide Lip Shape Contouring Lip Shaper Press**Rhode**$31.36**5 rev6mo ago](https://www.amazon.com/dp/B0GDYQF5XS) [**Rhode Peptide Lip Shape Contouring Lip Shaper Twist**Rhode**$42.83**2 rev6mo ago](https://www.amazon.com/dp/B0GDJJMD2G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOreal Paris Blurfiller Lip Liner Lightweight Buildable and Sculpting Lip Pencil Line Define and Contour for Fuller-Looking Lips Nude Espresso 0.21 oz**L'Oreal Paris**$9.85**4.4★**▲ 94%**](https://www.amazon.com/dp/B0G4S56VG6) [**Rhode Peptide Lip Shape Contouring Lip Shaper Stretch**Rhode**$39.35**5.0★**▲ 72%**](https://www.amazon.com/dp/B0GJF7LYWG) [**Rhode Peptide Lip Shape Lift 10ml/.3fl.**Rhode**$35.62**4.1★**▲ 52%**](https://www.amazon.com/dp/B0GC7Z27VH) [**Rhode Peptide Lip Shape Lunge 10ml/.3fl**Rhode**$39.69**5.0★**▲ 45%**](https://www.amazon.com/dp/B0G6VD6Q9Z) [**Rhode Peptide Lip Shape Contouring Lip Shaper Balance**Rhode**$41.27**0.0★**▲ 27%**](https://www.amazon.com/dp/B0GGT3W6WB)
**~~View all trending →~~**
## **What buyers say about rhode lip liner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Color as described”*
**Soft Feel**19%
*“Very smooth”*
**Quality-Overall**8%
*“Great quality”*
**Value For Money**5%
*“Worth every penny”*
**Ease Of Application**5%
*“The initial application feels comfortable”*
**Texture/Consistency-Overall**5%
*“Smooth texture”*
**Durability**4%
*“Longevity & Price”*
**Ease Of Use**3%
*“Easy to use”*
**Suitability Combination Skin**3%
*“This Shade is good for a nomakeup look”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
### **What buyers complain about **
**Durability**18%
*“I don't think this is durable at all”*
**Color**17%
*“Colors are not accurate”*
**Quality-Overall**8%
*“Cheap”*
**Moist/Dry**5%
*“It is dry”*
**Thickness**4%
*“Sorta thick like in-between a lip liner”*
**Advertised Vs Actual Product**3%
*“that is not the correct description of what I received”*
**Value For Money**2%
*“Total waste of money”*
**Ease Of Application**2%
*“hard to apply”*
**Defective Material/Parts**2%
*“Doesnt stay on”*
**Shape/Style**2%
*“Dislike the Shape of the pencil Really dislike the shape of this”*
### **Top return reasons **
**Color**63%
**Advertised Vs Actual Product**13%
**Moist/Dry**4%
**Functionality-Overall**4%
**Quality-Overall**2%
**Durability**2%
**Product Condition**1%
**Weight Light**1%
**Defective Material/Parts**1%
**Texture/Consistency-Overall**1%
## **Common questions**
- **Is rhode lip liner profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 17 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the rhode lip liner niche?**
- 6 brands and 138 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in rhode lip liner?**
- Top complaints mined from reviews: Durability, Color, Quality-Overall. The return rate is 1.3%.
- **What does it cost to enter the rhode lip liner niche?**
- Listings span $4.79–$42.83; the average listing price is $20.67 (sweet spot $15–$100). The average incumbent carries 811 reviews — the moat a new listing must climb.
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