---
title: "Rhode Eye Patches — $8.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rhode-eye-patches"
last_updated: "2026-08-10T15:21:03.527Z"
locale: en
meta:
description: "Niche score 65/100 · $8.2M/yr market · 8.8M searches/yr · $40.96 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $8.2M/yr market · 8.8M searches/yr · $40.96 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Rhode Eye Patches — $8.2M/yr Amazon US Niche (2026) - Flapen"
---
# **rhode eye patches**
**Launch it**
A $8.2M/yr market growing +148.6% this quarter with returns at 0.6% — clears our launch bar.
Market size 100Growth 96Conversion 28Competition 50Returns 97Price range 85Avg price 95Brand share 13Review moat 25Quality gap 38
**Market size**
**Incredible****$8.2M**
$8.2M/yr · 8.8M searches
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+148.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$40.96**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$16.07–$112.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,797.65**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, rhode eye patches is a $8.2M/yr Amazon United States market (8.8M searches/yr). The top 5 brands hold 95% of demand. Verdict: Launch it — 65/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rhode eye patches market data**
- **Units sold / yr**
- **125K–150K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$5.1M–$6.1M**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#426**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **84%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**476**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 89%
**Open market**
**3%**
- Rhode57% - Topicals17% - Summer Fridays11% - + Lux Unfiltered7% - medicube2% - BIODANCE2% - Open — no brand owns it (3 brands, 3%)
## **Demand**
Weekly Amazon search volume, last 29 weeks — +148.6% search growth over the last 90 days.
100K60KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rhode-eye-patches/trend)
## **Top rhode eye patches search terms**
- **rhode**3.3M/yr+42.6%1.2% conv. - **rhode eye patches**250K/yr+142.3%2.5% conv. - **topicals eye patches**211K/yr+33.2%6.9% conv. - **rhode skincare**272K/yr-12.3%2.4% conv. - **lux unfiltered**120K/yr+53.0%1.8% conv. - **summer fridays eye patches**101K/yr+55.5%8.6% conv. - **rhode beauty**126K/yr+59.4%0.9% conv. - **faded eye patches**74K/yr+15.3%5.8% conv. - **lux unfiltered eye patches**50K/yr+71.6%10.2% conv. - **rohde**46K/yr+29.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rhode-eye-patches/search-terms)
## **Top rhode eye patches products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$409K10%$817K15%$1.2M20%$1.6M1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Topicals Faded Brightening Under Eye Masks | Patches to Depuff Hydrate Brighten and Cool | Reduce Dark Circles and Fine Lines | Contains Kojic Acid Caffeine and Niacinamide (Set of 6)**Topicals**$20.81**4.5★3,987 rev](https://www.amazon.com/dp/B0C3SB2P5G) [2**Rhode Glazing Milk**Rhode**$42.74**4.4★378 rev](https://www.amazon.com/dp/B0CGMD4JDM) [3**Rhode Pocket Blush Piggy**Rhode**$43.54**4.2★21 rev](https://www.amazon.com/dp/B0GDJ2DBJZ) [4**Rhode by Hailey Bieber Barrier Restore Cream 30ml/1.0 oz. White**Rhode**$21.51**4.6★57 rev](https://www.amazon.com/dp/B0G5KGGFR1) [5**+ Lux Unfiltered Iced Latte Cooling Under Eye Patches - Anti-Slip Caffeine Infused Korean Eye Mask - Reduces Puffiness Brightens & Hydrates - Niacinamide & Hyaluronic Acid - Vegan - 10 Pairs**+ Lux Unfiltered**$31.76**4.7★302 rev](https://www.amazon.com/dp/B0DPRGGPQS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rhode Mini Kit Glazed Skincare Essentials 4-Piece Set with Cleanser Glazing Milk Peptide Glazing Fluid & Barrier Restore Cream**Rhode**$112.55**0 rev2mo ago](https://www.amazon.com/dp/B0GY5GFN5W) [**Rhode Gloss Lip Tint Sheer Color Hydrating Finish 3 fl oz 10 ml**Rhode**$30.80**1 rev3mo ago](https://www.amazon.com/dp/B0GTHZ9P9K) [**Rhode Glazing Milk Ceramide Facial Essence Mini Size**Rhode**$49.10**8 rev4mo ago](https://www.amazon.com/dp/B0GSWTM695) [**Rhode Glazing Mist Hydrating Face Spray 2.7 oz/80 ml**Rhode**$48.29**12 rev4mo ago](https://www.amazon.com/dp/B0GSWW6CLK) [**Summer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (15 Pairs)**Summer Fridays**$49.88**459 rev4mo ago](https://www.amazon.com/dp/B0GNWNL359)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rhode Mini Kit Glazed Skincare Essentials 4-Piece Set with Cleanser Glazing Milk Peptide Glazing Fluid & Barrier Restore Cream**Rhode**$112.55**0.0★**▲ 128%**](https://www.amazon.com/dp/B0GY5GFN5W) [**Rhode Gloss Lip Tint Sheer Color Hydrating Finish 3 fl oz 10 ml**Rhode**$30.80**5.0★**▲ 127%**](https://www.amazon.com/dp/B0GTHZ9P9K) [**Barnesmith University of Rhode Island URI Rams Adult Unisex Crewneck Sweatshirt Spirit Charcoal Grey XX-Large**Barnesmith**$43.36**4.7★**▲ 126%**](https://www.amazon.com/dp/B09TTBV3X7) [**Rhode by Hailey Bieber Barrier Restore Cream 30ml / 1.0 oz. White**Rhode**$35.94**3.4★**▲ 123%**](https://www.amazon.com/dp/B0GCFWPFNN) [**Rhode Glazing Milk Ceramide Facial Essence Mini Size**Rhode**$49.10**4.7★**▲ 123%**](https://www.amazon.com/dp/B0GSWTM695)
**~~View all trending →~~**
## **What buyers say about rhode eye patches**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**14%
*“Super hydrating”*
**Suitability Combination Skin**13%
*“So good for ur skin”*
**Soft Feel**11%
*“Feels really good”*
**Quality-Overall**10%
*“Good face product”*
**Value For Money**6%
*“Best value”*
**Suitability Dry Skin**5%
*“Good for dry skin”*
**Brightness/Shine/Glow**5%
*“Great shine”*
**Ease Of Use**4%
*“Goes on easy”*
**Efficiency**3%
*“It works very well”*
**Cleansing**2%
*“It cleans so well”*
### **What buyers complain about **
**Allergies**11%
*“Allergic reaction”*
**Adhesion/Stickiness**8%
*“Dont stick well”*
**Value For Money**6%
*“Expensive”*
**Skin Health**6%
*“Burned my skin”*
**Durability**5%
*“breaks apart”*
**Functionality-Overall**5%
*“Did not work”*
**Moist/Dry**5%
*“Does not really hydrate”*
**Quality-Overall**3%
*“Cheap quality”*
**Sensitivity-Overall**3%
*“Burning sensation”*
**Ease Of Use**3%
*“making it hard to use”*
### **Top return reasons **
**Functionality-Overall**14%
**Value For Money**13%
**Advertised Vs Actual Product**10%
**Adhesion/Stickiness**7%
**Moist/Dry**5%
**Leak-Proof**5%
**Skin Health**5%
**Size-Overall**4%
**Color**4%
**Smell**4%
## **Common questions**
- **Is rhode eye patches profitable to sell on Amazon United States?**
- The niche generates $8.2M/yr across 31 tracked products. 16 of 17 products launched in the last 360 days are still selling. 90-day search growth is +148.6%. Flapen's verdict: Launch it (65/100).
- **How competitive is the rhode eye patches niche?**
- 9 brands and 476 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in rhode eye patches?**
- Top complaints mined from reviews: Allergies, Adhesion/Stickiness, Value For Money. The return rate is 0.6%.
- **What does it cost to enter the rhode eye patches niche?**
- Listings span $16.07–$112.55; the average listing price is $40.96 (sweet spot $15–$100). The average incumbent carries 4,798 reviews — the moat a new listing must climb.
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