---
title: "Rhode Blush — $354K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rhode-blush"
last_updated: "2026-08-10T16:01:00.790Z"
locale: en
meta:
description: "Niche score 43/100 · $354K/yr market · 1.1M searches/yr · $33.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $354K/yr market · 1.1M searches/yr · $33.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rhode Blush — $354K/yr Amazon US Niche (2026) - Flapen"
---
# **rhode blush**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 45Conversion 12Competition 5Returns 70Price range 82Avg price 95Brand share 0Review moat 70Quality gap 72
**Avg price**
**Incredible****$33.54**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.64–$58.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****711**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$354K**
$354K/yr · 1.1M searches
**Growth**
**Okay****+15.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, rhode blush is a $354K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rhode blush market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$335K–$419K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#250**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **121 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**159**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Rhode80% - SHEEYOON13% - Milk Makeup8%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +15.9% search growth over the last 90 days.
70K50KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rhode-blush/trend)
## **Top rhode blush search terms**
- **rhode blush**663K/yr-11.1%0.7% conv. - **rhode pocket blush**194K/yr+63.3%0.7% conv. - **rhode bronzer**22K/yr>1,000%0.1% conv. - **milk bronzer**21K/yr+19.1%5.4% conv. - **rhode blush stick**30K/yr-17.2%1.2% conv. - **blush rhode**17K/yr+19.7%0.6% conv. - **rode blush**21K/yr-15.9%0.2% conv. - **rhode bronzer stick**6K/yr+698.7%0.2% conv. - **rohde blush**15K/yr+20.1%0.3% conv. - **rhode sleepy girl blush**14K/yr-8.2%0.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rhode-blush/search-terms)
## **Top rhode blush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$53K30%$106K45%$159K60%$212K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rhode Pocket Blush Piggy**Rhode**$43.54**4.2★21 rev](https://www.amazon.com/dp/B0GDJ2DBJZ) [2**Rhode Pocket Blush Buildable Hydrating Cream Blush - Tan Line (5.3 g / 18 oz)**Rhode**$40.37**4.7★42 rev](https://www.amazon.com/dp/B0G1TNWPX7) [3**Cream Blush stick Natural-Looking Matte Finish Makeup Blush stick Hydrating Long Lasting Lightweight Blendable Blush for cheeks (#6 Bronze Glow 1 PC)**SHEEYOON**$6.64**4.3★625 rev](https://www.amazon.com/dp/B0DGTQPBKQ) [4**Rhode Pocket Blush Buildable Hydrating Cream Blush**Rhode**$58.85**4.4★27 rev](https://www.amazon.com/dp/B0GPXWJSNM) [5**Milk Makeup Matte Bronzer Buildable Cream Bronzer Stick with Mango Butter + Apricot Oil Hydrating Multi-Use Formula for a Sunkissed Glow Baked 0.19 oz**Milk Makeup**$22.27**4.0★1,431 rev](https://www.amazon.com/dp/B01BP8FF6E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rhode Pocket Blush Buildable Hydrating Cream Blush**Rhode**$58.85**27 rev4mo ago](https://www.amazon.com/dp/B0GPXWJSNM) [**Rhode Pocket Blush Date Cake**Rhode**$40.86**0 rev5mo ago](https://www.amazon.com/dp/B0GMXZ7T5Z) [**Rhode Pocket Blush Piggy**Rhode**$43.54**21 rev6mo ago](https://www.amazon.com/dp/B0GDJ2DBJZ) [**Rhode Pocket Blush Buildable Hydrating Cream Blush - Tan Line (5.3 g / 18 oz)**Rhode**$40.37**42 rev8mo ago](https://www.amazon.com/dp/B0G1TNWPX7) [**Cream Blush stick Natural-Looking Matte Finish Makeup Blush stick Hydrating Long Lasting Lightweight Blendable Blush for cheeks (#6 Bronze Glow 1 PC)**SHEEYOON**$6.64**625 rev1y ago](https://www.amazon.com/dp/B0DGTQPBKQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rhode Pocket Blush Buildable Hydrating Cream Blush**Rhode**$58.85**4.4★**▲ 117%**](https://www.amazon.com/dp/B0GPXWJSNM) [**Rhode Pocket Blush Date Cake**Rhode**$40.86**0.0★**▲ 109%**](https://www.amazon.com/dp/B0GMXZ7T5Z) [**Rhode Pocket Blush Piggy**Rhode**$43.54**4.2★**▲ 58%**](https://www.amazon.com/dp/B0GDJ2DBJZ) [**Rhode Pocket Blush Buildable Hydrating Cream Blush - Tan Line (5.3 g / 18 oz)**Rhode**$40.37**4.7★**▼ 16%**](https://www.amazon.com/dp/B0G1TNWPX7) [**Milk Makeup Matte Bronzer Buildable Cream Bronzer Stick with Mango Butter + Apricot Oil Hydrating Multi-Use Formula for a Sunkissed Glow Baked 0.19 oz**Milk Makeup**$22.27**4.0★**▼ 33%**](https://www.amazon.com/dp/B01BP8FF6E)
**~~View all trending →~~**
## **What buyers say about rhode blush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**44%
*“Color is pretty”*
**Soft Feel**9%
*“Its smooth and blends easily”*
**Suitability Combination Skin**6%
*“Its super easy to blend, buildable, and leaves a healthy glow that looks like real skin”*
**Ease Of Application**5%
*“Its super easy to blend, buildable, and leaves a healthy glow that looks like real skin”*
**Ease Of Use**4%
*“Easy to use”*
**Smell**4%
*“Smells great glides on stays on-multi use lips cheeks eyes and cute and compact”*
**Value For Money**4%
*“For the price point its a great product”*
**Moist/Dry**3%
*“works really great for dry skin”*
**Quality-Overall**3%
*“great quality”*
**Durability**2%
*“Lasts all day”*
### **What buyers complain about **
**Size-Overall**17%
*“Its much larger”*
**Value For Money**14%
*“Overpriced”*
**Smell**13%
*“From day one, smells bad and its dry”*
**Color**9%
*“inaccurate color”*
**Allergies**6%
*“caused an allergic reaction which I've never had to any makeup or skincare products”*
**Quality-Overall**4%
*“just generally not the creamy product I was expecting”*
**Product Condition**4%
*“I received this blush completely open and clearly used”*
**Coverage**2%
*“too much money doesnt cover well”*
**Ease Of Use**2%
*“was very difficult to get off”*
**Durability**2%
*“The twist mechanism broke within the first week of use”*
### **Top return reasons **
**Color**39%
**Adhesion/Stickiness**10%
**Size-Overall**10%
**Advertised Vs Actual Product**7%
**Product Condition**6%
**Defective Material/Parts**5%
**Value For Money**4%
**Smell**4%
**Functionality-Overall**4%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is rhode blush profitable to sell on Amazon United States?**
- The niche generates $354K/yr across 7 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +15.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the rhode blush niche?**
- 3 brands and 159 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rhode blush?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 2.2%.
- **When does demand for rhode blush peak?**
- Demand peaks in Apr–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the rhode blush niche?**
- Listings span $6.64–$58.85; the average listing price is $33.54 (sweet spot $15–$100). The average incumbent carries 711 reviews — the moat a new listing must climb.
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