---
title: "Rhassoul Clay — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rhassoul-clay"
last_updated: "2026-08-10T18:48:18.687Z"
locale: en
meta:
description: "Niche score 49/100 · $60K/yr market · 63K searches/yr · $14.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $60K/yr market · 63K searches/yr · $14.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rhassoul Clay — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **rhassoul clay**
**Skip it**
A small market ($60K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 22Conversion 71Competition 27Returns 95Price range 63Avg price 70Brand share 50Review moat 82Quality gap 70
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****355.13**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$14.43**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.25–$30.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-5.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$60K**
$60K/yr · 63K searches
According to Flapen's Amazon United States niche tracking, rhassoul clay is a $60K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rhassoul clay market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$43K–$58K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#1,610**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**19%**
- Aromine27% - SAAQIN14% - YOGI’S GIFT – Celebrating health14% - mGanna12% - Natural Elephant7% - Zakia's Morocco6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rhassoul-clay/trend)
## **Top rhassoul clay search terms**
- **rhassoul clay**28K/yr+4.8%5.6% conv. - **ghassoul clay**11K/yr-15.7%2.5% conv. - **rhassoul clay powder**10K/yr+3.3%4.7% conv. - **moroccan clay**5K/yr+20.2%1.1% conv. - **rhassoul clay for hair**4K/yr-1.9%4.1% conv. - **rhassoul clay mask**3K/yr-27.9%2.8% conv. - **ghassoul clay mask**3K/yr-65.4%3.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rhassoul-clay/search-terms)
## **Top rhassoul clay products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aromine Rhassoul Clay Powder 16oz Moroccan Ghassoul Clay Mask Nourishing Unisex Skin Treatment Mask**Aromine**$19.98**4.6★1,538 rev](https://www.amazon.com/dp/B072J6Q91G) [2**HalalEveryDay Rhassoul Clay 1 lb Moroccan Ghassoul Clay Powder for DIY Face Masks Hair Masks Soap Making Bath Projects and Personal Care Formulations**SAAQIN**$20.16**4.6★640 rev](https://www.amazon.com/dp/B004W02N40) [3**Rhassoul Clay for Hair & Face 1 LB | 100% Pure Rhassoul Clay Hair Mask Ingredient | May Stain Skin & Hair When Used Wet**YOGI’S GIFT – Celebrating health**$9.97**4.1★122 rev](https://www.amazon.com/dp/B09ZKSGZG9) [4**mGanna 100% Natural Moroccan Rhassoul Clay Powder/Nude/Ghassoul Lava Clay Powder for Hair Masks Creams Face Masks Scrubs and Soap Making 0.22 LBS / 100 GMS**mGanna**$6.25**4.4★61 rev](https://www.amazon.com/dp/B09FZ5HQ1V) [5**Natural Elephant Ghassoul (Rhassoul) Moroccan Lava Clay Powder | 100% Pure & Natural Face & Body Mask Powder | 200g (7 oz) Jar**Natural Elephant**$12.80**4.4★434 rev](https://www.amazon.com/dp/B07G5HBN7B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FERIHA Moroccan Rhassoul Clay Mask with Argan Oil & Frankincense Scent 5.3 oz**FERIHA**$14.88**12 rev9mo ago](https://www.amazon.com/dp/B0FTHX5ZCZ) [**Rhassoul Clay for Hair & Face 1 LB | 100% Pure Rhassoul Clay Hair Mask Ingredient | May Stain Skin & Hair When Used Wet**YOGI’S GIFT – Celebrating health**$9.97**122 rev4y ago](https://www.amazon.com/dp/B09ZKSGZG9) [**mGanna 100% Natural Rhassoul Clay Powder (Indian Origin) for Hair Masks Scrubs Creams and Soap Making 0.5 LBS / 227 GMS (Red)**mGanna**$7.87**126 rev4y ago](https://www.amazon.com/dp/B09HTTW8DD) [**MB Herbals Moroccan Red Rhassoul Clay Powder 8 oz / 0.5 lb / 227 Gram | External Use Only**MB Herbals**$8.80**72 rev4y ago](https://www.amazon.com/dp/B09G9FFBTH) [**mGanna 100% Natural Moroccan Rhassoul Clay Powder/Nude/Ghassoul Lava Clay Powder for Hair Masks Creams Face Masks Scrubs and Soap Making 0.22 LBS / 100 GMS**mGanna**$6.25**61 rev4y ago](https://www.amazon.com/dp/B09FZ5HQ1V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ClearLee Rhassoul Ghassoul Clay Cosmetic Grade Powder - 100% Pure Natural Powder - Great For Skin Detox Rejuvenation and More - Heal Damaged Skin - DIY Clay Face Mask (1 LB)**ClearLee**$18.93**4.0★**▲ 222%**](https://www.amazon.com/dp/B088VMFKSK) [**NOW Foods Solutions Mediterranean Red Clay Powder Pure Powder for Sensitive Skin Facial Mask 14-Ounce**NOW Foods**$8.94**4.7★**▲ 158%**](https://www.amazon.com/dp/B01M0Z6EQC) [**ClearLee Rhassoul Ghassoul Clay Cosmetic Grade Powder - 100% Pure Natural Powder - Great For Skin Detox Rejuvenation and More - Heal Damaged Skin - DIY Clay Face Mask (2 LB)**ClearLee**$30.18**4.0★**▲ 128%**](https://www.amazon.com/dp/B07XTSZT5T) [**FERIHA Moroccan Rhassoul Clay Mask with Argan Oil & Frankincense Scent 5.3 oz**FERIHA**$14.88**3.1★**▲ 115%**](https://www.amazon.com/dp/B0FTHX5ZCZ) [**mGanna 100% Natural Moroccan Rhassoul Clay Powder/Nude/Ghassoul Lava Clay Powder for Hair Masks Creams Face Masks Scrubs and Soap Making 0.22 LBS / 100 GMS**mGanna**$6.25**4.4★**▲ 77%**](https://www.amazon.com/dp/B09FZ5HQ1V)
**~~View all trending →~~**
## **What buyers say about rhassoul clay**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Decent clay mask”*
**Soft Feel**12%
*“Face and neck feel nice and clean after applying this product”*
**Moist/Dry**11%
*“It didn't dry out my skin which was nice”*
**Texture/Consistency-Overall**9%
*“Nice texture”*
**Advertised Vs Actual Product**8%
*“Lo esperado”*
**Suitability Combination Skin**8%
*“Works greatfor face mask”*
**Cleansing**6%
*“The clay rinses out easily after a few washes”*
**Value For Money**4%
*“Great value”*
**Durability**4%
*“i have been using this for years”*
**Brightness/Shine/Glow**4%
*“Glowing”*
### **What buyers complain about **
**Moist/Dry**10%
*“After a single use my ends were fried, frizzy, and dry as a bone”*
**Value For Money**10%
*“No worthy for the money”*
**Smell**10%
*“smelled off I have bought products from the brand before so idk what happened”*
**Quality-Overall**8%
*“No good quality”*
**Material Quality**8%
*“Its not clay its dirt save your money”*
**Hair Related**5%
*“This clay nearly destroyed my hair”*
**Suitability Dry Skin**4%
*“my skin feels very dry”*
**Allergies**4%
*“allergic reaction to chemicals”*
**Texture/Consistency-Overall**4%
*“It's consistency is goopy and u spreadable”*
**Durability**4%
*“it broke me out”*
### **Top return reasons **
**Advertised Vs Actual Product**15%
**Functionality-Overall**10%
**Smell**10%
**Color**10%
**Certifications**6%
**Suitability Short Hair**6%
**Moist/Dry**5%
**Skin Health**4%
**Product Condition**4%
**Gap/Hole**4%
## **Common questions**
- **Is rhassoul clay profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the rhassoul clay niche?**
- 11 brands and 18 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in rhassoul clay?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Smell. The return rate is 1.0%.
- **When does demand for rhassoul clay peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the rhassoul clay niche?**
- Listings span $6.25–$30.18; the average listing price is $14.43 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.
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