---
title: "Trend — rexona deodorant women - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rexona-deodorant-women/trend"
last_updated: "2026-08-10T22:56:00.531Z"
locale: en
meta:
  description: "Niche score 43/100 · $72K/yr market · 228K searches/yr · $11.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $72K/yr market · 228K searches/yr · $11.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — rexona deodorant women - Flapen"
---

# **rexona deodorant women**

**Skip it**

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 77Conversion 34Competition 24Returns 99Price range 52Avg price 47Brand share 17Review moat 23Quality gap 40

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+64.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$7.32–$23.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.65**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****7,351.25**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$72K**

$72K/yr · 228K searches

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Trend