---
title: "Rexona Deodorant Women — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rexona-deodorant-women"
last_updated: "2026-08-10T20:47:02.567Z"
locale: en
meta:
description: "Niche score 43/100 · $72K/yr market · 228K searches/yr · $11.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $72K/yr market · 228K searches/yr · $11.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rexona Deodorant Women — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **rexona deodorant women**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 77Conversion 34Competition 24Returns 99Price range 52Avg price 47Brand share 17Review moat 23Quality gap 40
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+64.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$7.32–$23.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.65**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****7,351.25**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$72K**
$72K/yr · 228K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, rexona deodorant women is a $72K/yr Amazon United States market (228K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rexona deodorant women market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$117K–$146K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#374**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **63%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**4%**
- Degree39% - Metrey Herbotech34% - generic9% - Brex America6% - Rexona5% - Dove3% - Open — no brand owns it (2 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 15 weeks — +64.2% search growth over the last 90 days.
7K5KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rexona-deodorant-women/trend)
## **Top rexona deodorant women search terms**
- **rexona deodorant women**96K/yr+49.4%2.0% conv. - **rexona**61K/yr+68.8%1.7% conv. - **rexona deodorant**25K/yr+133.2%1.3% conv. - **desodorante rexona**15K/yr+97.8%1.2% conv. - **desodorante rexona para mujer**19K/yr+38.9%1.2% conv. - **rexona deodorant women spray**8K/yr+67.7%1.6% conv. - **desodorante de mujer rexona**4K/yr-17.0%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rexona-deodorant-women/search-terms)
## **Top rexona deodorant women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$22K40%$29K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rex-ona Fresh Rose Roll-On Deodorant for Women 50 ml Pack of 3 Alcohol-Free with Glycerine Antiperspirant for Even Skin Tone**Metrey Herbotech**$15.99**4.5★12 rev](https://www.amazon.com/dp/B0FC294KBY) [2**Degree Clinical Strength Antiperspirant Deodorant Original Soft Solid 96-Hour Sweat and Odor Protection 5x Types of Sweat 1.6 oz**Degree**$7.63**4.6★11,878 rev](https://www.amazon.com/dp/B00Q70QF9C) [3**Degree Clinical Strength Antiperspirant Deodorant 96-Hour Sweat and Odor Protection Summer Rose Soft Solid 5x Types of Sweat 1.6 oz**Degree**$7.93**4.5★14,899 rev](https://www.amazon.com/dp/B00B342H2Q) [4**Antiperspirant Cream Stick Clinical Rex-ona 96h Protection Odor Control 3X Defense Formula 58g**generic**$23.26**4.0★5 rev](https://www.amazon.com/dp/B0H2FTK94C) [5**REXONA Spray Deodorant 150 ml 89 g -72 Hour Formula Movement Activated Imported From Brazil (COTTON DRY)**Brex America**$13.79**4.2★12 rev](https://www.amazon.com/dp/B0B44GVPCB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Degree Clinical Strength Antiperspirant Deodorant For Women 96-Hour Sweat and Odor Protection Ultra Dry Invisible Solid 5x Types of Sweat 1.6 OZ**Degree**$8.72**417 rev7mo ago](https://www.amazon.com/dp/B0G1Z6Q1M1) [**Degree Clinical Strength Antiperspirant Deodorant 96-Hour Sweat and Odor Protection Fresh Cotton Invisible Solid 5x Types of Sweat 1.6 oz**Degree**$9.27**159 rev7mo ago](https://www.amazon.com/dp/B0G27DJ4HB) [**Degree Clinical Strength Antiperspirant Deodorant Ultra Dry Spray 96-Hour Sweat and Odor Protection 5x Types of Sweat 3.8 oz**Degree**$9.55**208 rev7mo ago](https://www.amazon.com/dp/B0G1Z9PJNY) [**Rexona Efficient Foot Talcum Powder 55g Yahve - Refreshing Scent & Moisture - Absorbing Formula for Daily Foot Care**Yahve**$7.45**123 rev11mo ago](https://www.amazon.com/dp/B0FLH9QPJD) [**Rex-ona Fresh Rose Roll-On Deodorant for Women 50 ml Pack of 3 Alcohol-Free with Glycerine Antiperspirant for Even Skin Tone**Metrey Herbotech**$15.99**12 rev1y ago](https://www.amazon.com/dp/B0FC294KBY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rexona Active Protection Invisible Womens Underarm Stick Lightweight Everyday Fresh Formula Clear Invisible Application Alcohol-Free 1.35 fl oz (40 ml) Long Lasting Comfort and Odor Coverage**Rexona**$9.82**5.0★**▲ 43%**](https://www.amazon.com/dp/B08QPD3JFK) [**Antiperspirant Cream Stick Clinical Rex-ona 96h Protection Odor Control 3X Defense Formula 58g**generic**$23.26**4.0★**▲ 42%**](https://www.amazon.com/dp/B0H2FTK94C) [**REXONA Spray Deodorant 150 ml 89 g -72 Hour Formula Movement Activated Imported From Brazil (COTTON DRY)**Brex America**$13.79**4.2★**▲ 34%**](https://www.amazon.com/dp/B0B44GVPCB) [**Degree Clinical Strength Antiperspirant Deodorant Ultra Dry Spray 96-Hour Sweat and Odor Protection 5x Types of Sweat 3.8 oz**Degree**$9.55**4.2★**▲ 27%**](https://www.amazon.com/dp/B0G1Z9PJNY) [**Rex-ona Fresh Rose Roll-On Deodorant for Women 50 ml Pack of 3 Alcohol-Free with Glycerine Antiperspirant for Even Skin Tone**Metrey Herbotech**$15.99**4.5★**▲ 19%**](https://www.amazon.com/dp/B0FC294KBY)
**~~View all trending →~~**
## **What buyers say about rexona deodorant women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**34%
*“Good fragrance”*
**Quality-Overall**9%
*“Excellent product”*
**Value For Money**8%
*“Great value”*
**Efficiency**7%
*“Effective Product”*
**Moist/Dry**5%
*“It helps keep my feet dry”*
**Advertised Vs Actual Product**4%
*“Does what it says”*
**Durability**4%
*“Lasts all day”*
**Allergies**3%
*“no irritation”*
**Adhesion/Stickiness**2%
*“doesn't leave a sticky feeling”*
**Stain Resistance**2%
*“this doesn't leave marks or staining on clothes”*
### **What buyers complain about **
**Smell**19%
*“Awful smell”*
**Allergies**13%
*“got a rash”*
**Functionality-Overall**9%
*“Not effective”*
**Durability**5%
*“Breaks apart”*
**Value For Money**5%
*“Waste of money”*
**Quality-Overall**3%
*“Container poor quality”*
**Stain Resistance**3%
*“it stains the clothes”*
**Size-Overall**3%
*“Too small”*
**Moist/Dry**2%
*“It does not keep me dry”*
**Ease Of Use**2%
*“Too hard to use”*
### **Top return reasons **
**Smell**38%
**Advertised Vs Actual Product**15%
**Functionality-Overall**11%
**Product Condition**5%
**Value For Money**4%
**Defective Material/Parts**4%
**Material Quality**3%
**Size-Overall**2%
**Dispensing Mechanism**2%
**Protection**2%
## **Common questions**
- **Is rexona deodorant women profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +64.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the rexona deodorant women niche?**
- 8 brands and 98 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in rexona deodorant women?**
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.2%.
- **What does it cost to enter the rexona deodorant women niche?**
- Listings span $7.32–$23.26; the average listing price is $11.65 (sweet spot $15–$100). The average incumbent carries 7,351 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)