---
title: "Revlon Colorstay Eyeliner — $475K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/revlon-colorstay-eyeliner"
last_updated: "2026-08-10T21:53:59.675Z"
locale: en
meta:
description: "Niche score 53/100 · $475K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $475K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Revlon Colorstay Eyeliner — $475K/yr Amazon US Niche (2026) - Flapen"
---
# **revlon colorstay eyeliner**
**Worth a look**
Shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 59Growth 64Conversion 87Competition 8Returns 97Price range 23Avg price 72Brand share 0Review moat 22Quality gap 94
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.69**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+42.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$475K**
$475K/yr · 321K searches
**Price range**
**Bad****$6.50–$17.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****8,692.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, revlon colorstay eyeliner is a $475K/yr Amazon United States market (321K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **revlon colorstay eyeliner market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$220K–$294K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- PERSONA90% - REVLON4% - L'Oreal Paris3% - Brenqe3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +42.8% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/revlon-colorstay-eyeliner/trend)
## **Top revlon colorstay eyeliner search terms**
- **persona eyeliner pencil waterproof**117K/yr+32.4%4.4% conv. - **persona eyeliner**81K/yr+95.3%2.6% conv. - **persona cosmetics eyeliner**25K/yr+72.7%3.7% conv. - **persona eyeliner duo chocolate and plum**13K/yr+35.1%4.1% conv. - **persona cosmetics**15K/yr+33.5%1.9% conv. - **persona makeup**6K/yr+84.6%1.0% conv. - **persona eye liner**6K/yr+31.6%3.5% conv. - **persona plum eyeliner**19K/yr-16.8%6.2% conv. - **persona waterproof eyeliner**4K/yr+58.4%3.8% conv. - **persona eyeliner plum**9K/yr-36.6%6.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/revlon-colorstay-eyeliner/search-terms)
## **Top revlon colorstay eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$48K20%$95K30%$143K40%$190K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PERSONA 24HR Stone Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA**PERSONA**$17.51**3.9★527 rev](https://www.amazon.com/dp/B0FR9Z9XGL) [2**PERSONA 24HR Chocolate Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA**PERSONA**$16.98**3.9★527 rev](https://www.amazon.com/dp/B0FRB7YYSZ) [3**PERSONA 24HR Plum Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA**PERSONA**$16.99**3.9★527 rev](https://www.amazon.com/dp/B0FPRNZ3H2) [4**PERSONA 24HR Black Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA**PERSONA**$17.55**3.9★527 rev](https://www.amazon.com/dp/B0FRB9S97M) [5**PERSONA 24HR Brown Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA**PERSONA**$17.61**3.9★527 rev](https://www.amazon.com/dp/B0FRB61XNH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brenqe Plum&Chocolate Eyeliner Set 2PCS Smudge-proof Waterproof Long Lasting Plum Eye Liner High-Pigmented Smooth Creamy Formula for Mature Women Eyes Makeup Pen Includes Sharpener**Brenqe**$14.85**100 rev6mo ago](https://www.amazon.com/dp/B0G81TQ2WR) [**PERSONA 24HR Stone Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA**PERSONA**$17.51**527 rev9mo ago](https://www.amazon.com/dp/B0FR9Z9XGL) [**PERSONA 24HR Chocolate Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA**PERSONA**$16.98**527 rev9mo ago](https://www.amazon.com/dp/B0FRB7YYSZ) [**PERSONA 24HR Plum Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA**PERSONA**$16.99**527 rev9mo ago](https://www.amazon.com/dp/B0FPRNZ3H2) [**PERSONA 24HR Black Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA**PERSONA**$17.55**527 rev9mo ago](https://www.amazon.com/dp/B0FRB9S97M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brenqe Plum&Chocolate Eyeliner Set 2PCS Smudge-proof Waterproof Long Lasting Plum Eye Liner High-Pigmented Smooth Creamy Formula for Mature Women Eyes Makeup Pen Includes Sharpener**Brenqe**$14.85**3.8★**▲ 144%**](https://www.amazon.com/dp/B0G81TQ2WR) [**PERSONA 24HR Stone Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA**PERSONA**$17.51**3.9★**▲ 46%**](https://www.amazon.com/dp/B0FR9Z9XGL) [**PERSONA 24HR Chocolate Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA**PERSONA**$16.98**3.9★**▲ 43%**](https://www.amazon.com/dp/B0FRB7YYSZ) [**PERSONA 24HR Plum Waterproof Eyeliner Pencil | Creamy Smudgeable Pencil for Lash Line & Waterline | All-Day to All-Night Wear | Vegan Cruelty-Free Paraben-Free | Made in USA**PERSONA**$16.99**3.9★**▲ 23%**](https://www.amazon.com/dp/B0FPRNZ3H2) [**Revlon ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 202 Black Brown 0.01 oz**REVLON**$6.50**4.5★**▼ 38%**](https://www.amazon.com/dp/B000H3I2JG)
**~~View all trending →~~**
## **What buyers say about revlon colorstay eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“Color is accurate”*
**Eyeliner Quality**13%
*“Fantastic liners”*
**Soft Feel**9%
*“Nice and soft”*
**Quality-Overall**6%
*“Excellent product”*
**Ease Of Use**6%
*“easy to use”*
**Durability**6%
*“Stays on all day”*
**Smudge Resistance**5%
*“Doesnt smear”*
**Water Resistance**4%
*“Smudge free and waterproof”*
**Ease Of Application**4%
*“ease of application”*
**Value For Money**4%
*“Reasonable price”*
### **What buyers complain about **
**Durability**18%
*“Doesnt last”*
**Value For Money**11%
*“Way overpriced”*
**Eyeliner Quality**10%
*“Does not work as an eyeliner”*
**Color**8%
*“note it's not a very dark color”*
**Smudge Resistance**5%
*“After being on for a few hours it smears on the bottom lashes”*
**Functionality-Overall**5%
*“Not effective”*
**Quality-Overall**4%
*“Poor quality control”*
**Ease Of Application**3%
*“Not a smoothe application”*
**Ease Of Use**3%
*“so hard to get off”*
**Water Resistance**3%
*“NOT WATERPROOF”*
### **Top return reasons **
**Eyeliner Quality**38%
**Color**25%
**Advertised Vs Actual Product**7%
**Functionality-Overall**6%
**Defective Material/Parts**4%
**Water Resistance**3%
**Durability**3%
**Moist/Dry**2%
**Quality-Overall**2%
**Ease Of Application**1%
## **Common questions**
- **Is revlon colorstay eyeliner profitable to sell on Amazon United States?**
- The niche generates $475K/yr across 8 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +42.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the revlon colorstay eyeliner niche?**
- 4 brands and 62 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in revlon colorstay eyeliner?**
- Top complaints mined from reviews: Durability, Value For Money, Eyeliner Quality. The return rate is 0.5%.
- **When does demand for revlon colorstay eyeliner peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the revlon colorstay eyeliner niche?**
- Listings span $6.50–$17.61; the average listing price is $14.69 (sweet spot $15–$100). The average incumbent carries 8,693 reviews — the moat a new listing must climb.
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