---
title: "Retinol Night Cream for Face — $4.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/retinol-night-cream-for-face"
last_updated: "2026-08-06T07:37:15.863Z"
locale: en
meta:
description: "Niche score 60/100 · $4.7M/yr market · 3.6M searches/yr · $23.03 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $4.7M/yr market · 3.6M searches/yr · $23.03 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Retinol Night Cream for Face — $4.7M/yr Amazon US Niche (2026) - Flapen"
---
# **retinol night cream for face**
**Launch it**
A $4.7M/yr market growing +9.0% this quarter with returns at 0.7% — clears our launch bar.
Market size 97Growth 36Conversion 64Competition 60Returns 96Price range 76Avg price 95Brand share 0Review moat 21Quality gap 53
**Market size**
**Incredible****$4.7M**
$4.7M/yr · 3.6M searches
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.93–$31.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+9.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,115.48**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, retinol night cream for face is a $4.7M/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 60/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **retinol night cream for face market data**
- **Units sold / yr**
- **200K–250K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$4.6M–$5.8M**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**0%**
- RoC84% - Olay14% - SimplyVital1% - Liefiet1% - Open — no brand owns it (0%)
## **Top retinol night cream for face search terms**
- **roc**1.6M/yr+31.8%2.8% conv. - **roc retinol correxion deep wrinkle serum**760K/yr-1.6%9.7% conv. - **roc retinol**276K/yr-21.1%7.3% conv. - **olay retinol 24**124K/yr+1.5%7.0% conv. - **olay regenerist retinol 24 night moisturizer**76K/yr+14.9%10.5% conv. - **olay retinol 24 night moisturizer**95K/yr-9.8%8.7% conv. - **roc retinol correxion deep wrinkle night cream**65K/yr+7.1%9.6% conv. - **olay retinol**78K/yr-4.0%4.1% conv. - **roc skincare**54K/yr+18.8%3.6% conv. - **roc moisturizer for face**35K/yr+31.6%6.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/retinol-night-cream-for-face/search-terms)
## **Top retinol night cream for face products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$187K8%$373K12%$560K16%$746K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RoC Retinol Correxion Deep Wrinkle Retinol Face Serum with Ascorbic Acid Anti-Aging Treatment for Fine Lines Dark Spots Post Acne Scars 1 Oz (Packaging May Vary)**RoC**$21.15**4.4★15,602 rev](https://www.amazon.com/dp/B00387F42G) [2**RoC Derm Correxion Retinol Firming Serum Stick with Antioxidants to Visibly Tighten and Firm Wrinkles and Laugh Lines For Men and Women + Retinol Eye Cream Packette 1.0 oz (Packaging May Vary)**RoC**$29.10**4.3★8,358 rev](https://www.amazon.com/dp/B0DBRVHR38) [3**RoC Retinol Correxion Max Daily Hydration Anti-Aging Face Moisturizer with Hyaluronic Acid Oil Free Skin Care Cream for Fine Lines Dark Spots Post-Acne Scars Retinol Moisturizer 1.7 Ounces**RoC**$26.71**4.6★16,658 rev](https://www.amazon.com/dp/B0744JV661) [4**Olay Retinol Night Cream for Women Anti-Aging Face Moisturizer Fragrance-Free Non Greasy - Anti-Wrinkle Smooth Fine Lines Hydrating Skin Care - Triple Collagen Cream Peptide Niacinamide 1.7oz**Olay**$28.39**4.6★15,682 rev](https://www.amazon.com/dp/B07XQBY5QQ) [5**RoC Retinol Correxion Night Cream for Deep Wrinkles Anti Aging Skincare Treatment Women and Men 1.0 oz (Packaging May Vary)**RoC**$20.85**4.4★23,946 rev](https://www.amazon.com/dp/B00027DMI8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RoC Deep Wrinkle Rich Cream Fragrance Free Daily Anti-Aging Firming Cream For Persistent Dryness & Younger-Looking Skin For Women & Men With Line Smoothing Eye Cream Packette 1.7oz**RoC**$28.20**331 rev11mo ago](https://www.amazon.com/dp/B0FDXD2PHJ) [**RoC Derm Correxion Retinol Eye Repair Dark Circle Cream Treatment with Niacinamide Resveratrol Proxygen for Puffy Eyes Wrinkles and Crows Feet + Line Smoothing Eye Packette**RoC**$29.66**3,294 rev1y ago](https://www.amazon.com/dp/B0FDK4B3JD) [**RoC Retinol Correxion Max Daily Hydration Anti-Aging Face Moisturizer with Hyaluronic Acid Oil Free Skin Care Cream for Fine Lines Dark Spots Post-Acne Scars Retinol Moisturizer 1.7 Ounces**RoC**$26.71**16,658 rev1y ago](https://www.amazon.com/dp/B0744JV661) [**RoC Hydration+ Hyaluronic Acid Moisturizer Face Cream Fragrance Free Sensitive Face Moisturizer with Collagen Proteins 1.7 Ounces with Retinol Eye Cream Packette**RoC**$24.57**976 rev1y ago](https://www.amazon.com/dp/B0DH9WQ7LY) [**RoC Derm Correxion Retinol Firming Serum Stick with Antioxidants to Visibly Tighten and Firm Wrinkles and Laugh Lines For Men and Women + Retinol Eye Cream Packette 1.0 oz (Packaging May Vary)**RoC**$29.10**8,358 rev1y ago](https://www.amazon.com/dp/B0DBRVHR38)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Olay Retinol Night Cream for Women Anti-Aging Face Moisturizer Fragrance-Free Non Greasy - Anti-Wrinkle Smooth Fine Lines Hydrating Skin Care - Triple Collagen Cream Peptide Niacinamide 1.7oz**Olay**$28.39**4.6★**▲ 46%**](https://www.amazon.com/dp/B07XQBY5QQ) [**RoC Multi Correxion 5 in 1 Chest Neck Face Moisturizer Face Cream with SPF 30 for Visible Wrinkle and Neck Firming and Tightening Oil Free Skin Care 1.7 oz (Packaging May Vary)**RoC**$26.00**4.5★**▲ 25%**](https://www.amazon.com/dp/B01B0WV6GI) [**RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness Daily Wrinkle Cream Anti Aging Skin Care Treatment Women and Men 0.5 oz (Packaging May Vary)**RoC**$21.27**4.3★**▲ 21%**](https://www.amazon.com/dp/B0009RFB76) [**RoC Retinol Correxion Wrinkle Filler for Deep Wrinkles with Hyaluronic Acid & Retinol Skin Care for Women and Men 1 Fl Oz (Packaging May Vary)**RoC**$21.49**4.3★**▲ 17%**](https://www.amazon.com/dp/B00387F42Q) [**RoC Retinol Correxion Deep Wrinkle Retinol Face Serum with Ascorbic Acid Anti-Aging Treatment for Fine Lines Dark Spots Post Acne Scars 1 Oz (Packaging May Vary)**RoC**$21.15**4.4★**▲ 16%**](https://www.amazon.com/dp/B00387F42G)
**~~View all trending →~~**
## **What buyers say about retinol night cream for face**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Great product and affordable”*
**Moist/Dry**13%
*“Lightweight moisturizer”*
**Soft Feel**12%
*“Skin feels smooth”*
**Suitability Combination Skin**8%
*“great for my sensitive skin”*
**Value For Money**6%
*“Fairly priced”*
**Efficiency**4%
*“item works great”*
**Suitability Dry Skin**4%
*“Great for dry skin”*
**Wrinkle**4%
*“Excellent for wrinkles”*
**Smell**3%
*“fragrance free”*
**Ease Of Use**3%
*“Easy and quick”*
### **What buyers complain about **
**Functionality-Overall**12%
*“No results”*
**Allergies**8%
*“Horrible Rash”*
**Smell**7%
*“NOT fragrance free”*
**Value For Money**7%
*“Not worth the cost”*
**Symptom Reduction**5%
*“there is no noticeable improvement”*
**Moist/Dry**4%
*“Not moisturizing”*
**Wrinkles**4%
*“Wrinkles”*
**Skin Health**4%
*“BURNED MY SKIN”*
**Durability**3%
*“doesnt last”*
**Suitability Dry Skin**3%
*“It left my skin dry”*
### **Top return reasons **
**Functionality-Overall**15%
**Advertised Vs Actual Product**10%
**Product Condition**10%
**Smell**9%
**Moist/Dry**6%
**Defective Material/Parts**5%
**Value For Money**4%
**Skin Health**4%
**Adhesion/Stickiness**3%
**Leak-Proof**3%
## **Common questions**
- **Is retinol night cream for face profitable to sell on Amazon United States?**
- The niche generates $4.7M/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.0%. Flapen's verdict: Launch it (60/100).
- **How competitive is the retinol night cream for face niche?**
- 4 brands and 50 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in retinol night cream for face?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Smell. The return rate is 0.7%.
- **What does it cost to enter the retinol night cream for face niche?**
- Listings span $9.93–$31.54; the average listing price is $23.03 (sweet spot $15–$100). The average incumbent carries 11,115 reviews — the moat a new listing must climb.
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