---
title: "Retinol Eye Stick — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/retinol-eye-stick"
last_updated: "2026-08-10T21:02:09.240Z"
locale: en
meta:
description: "Niche score 44/100 · $67K/yr market · 55K searches/yr · $15.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $67K/yr market · 55K searches/yr · $15.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Retinol Eye Stick — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **retinol eye stick**
**Skip it**
Soft demand (-19.5% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 15Conversion 79Competition 20Returns 95Price range 59Avg price 76Brand share 19Review moat 24Quality gap 91
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.26**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.23–$26.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,112.13**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$67K**
$67K/yr · 55K searches
**Growth**
**Bad****-19.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, retinol eye stick is a $67K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **retinol eye stick market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$61K–$76K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#137**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **20.3%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**6%**
- VELAMO ADVANCED66% - CITYGOO11% - Yeweian6% - RoC5% - PEACE OUT4% - grace & stella2% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -19.5% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 13.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/retinol-eye-stick/trend)
## **Top retinol eye stick search terms**
- **retinol eye stick**38K/yr-22.7%5.6% conv. - **velamo advanced retinol eye stick**6K/yr+61.1%8.4% conv. - **velamo retinol eye stick**8K/yr-54.3%7.6% conv. - **retinol stick for eyes**3K/yr-13.5%6.9% conv. - **limetown retinol eye stick**1K/yr-96.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/retinol-eye-stick/search-terms)
## **Top retinol eye stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$13K30%$20K40%$27K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VELAMO ADVANCED Retinol Eye Stick: Retinol Eye Cream for Dark Circles and Puffiness with 1% Bakuchiol and Caffeine - Visibly Reduces Fine Lines Wrinkles Under Eye Bags with Upgraded Formula 0.1 OZ/3g**VELAMO ADVANCED**$12.36**4.1★11,261 rev](https://www.amazon.com/dp/B0BV3DRVD2) [2**VELAMO ADVANCED Retinol Eye Stick: Renewing & Firming Under Eye Balm for Dark Circles Puffiness Fine Lines & Wrinkles - Travel Essentials Portable & Perfect for On-the-go Use 0.1 OZ/3g**VELAMO ADVANCED**$13.55**4.1★11,261 rev](https://www.amazon.com/dp/B0B4PW6ZKY) [3**CITYGOO Retinol Eye Stick With Collagen Hyaluronic Acid For Dark Circle Under Eye Cream Anti Aging For Puffiness and Bags Reduces Fine Lines (Retinol Premium Gold Edition 3g)**CITYGOO**$13.00**4.2★5,181 rev](https://www.amazon.com/dp/B0BNTNQVY6) [4**Retinol Eye Stick Retinol Eye Cream With Collagen Hyaluronic Acid For Dark Circle Wrinkles Under EyeCream Anti Aging Reduces Puffiness Fine Lines Visible Results in 3-4 Weeks**Yeweian**$7.23**4.2★228 rev](https://www.amazon.com/dp/B0DFX3432T) [5**Retinol Under Eye Balm Stick: Korean Retinol Eye Cream for Dark Circles Puffiness Eye Bags Wrinkles & Fine Lines - 8-IN-1 Formula with Collagen Niacinamide Peptides & Hyaluronic Acid 0.35 OZ/10g**VELAMO ADVANCED**$19.44**3.5★22 rev](https://www.amazon.com/dp/B0H2BL292Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Retinol Under Eye Balm Stick: Korean Retinol Eye Cream for Dark Circles Puffiness Eye Bags Wrinkles & Fine Lines - 8-IN-1 Formula with Collagen Niacinamide Peptides & Hyaluronic Acid 0.35 OZ/10g**VELAMO ADVANCED**$19.44**22 rev1mo ago](https://www.amazon.com/dp/B0H2BL292Z) [**VELAMO ADVANCED Retinol Under Eye Balm Stick - Korean Eye Cream for Dark Circles Puffiness Eye Bags Wrinkles & Fine Lines - 8-IN-1 Formula with Collagen Niacinamide Peptides & Hyaluronic Acid**VELAMO ADVANCED**$19.32**85 rev1mo ago](https://www.amazon.com/dp/B0GPCPWPP3) [**Retinol Eye Stick Anti-Aging Under Eye Cream & Eye Balm Stick for Dark Circles and Fine Lines Hydrating Eye Wrinkle Cream with Peptides Travel-Friendly Eye Care for Smoother-Looking Skin 0.38 oz**Generic**$9.58**5 rev4mo ago](https://www.amazon.com/dp/B0GQM8HRKN) [**CITYGOO Retinol Eye Stick With Collagen Hyaluronic Acid For Dark Circle Under Eye Cream Anti Aging For Puffiness and Bags Reduces Fine Lines (Retinol Premium Gold Edition 10g) (Matte Gold)**CITYGOO**$16.29**5,181 rev8mo ago](https://www.amazon.com/dp/B0FZKR77CY) [**VELAMO ADVANCED Retinol Eye Stick: Renewing & Firming Under Eye Balm for Dark Circles Puffiness Fine Lines & Wrinkles - Travel Essentials Portable & Perfect for On-the-go Use 0.1 OZ/3g 2 Pcs**VELAMO ADVANCED**$24.09**11,261 rev1y ago](https://www.amazon.com/dp/B0F79L72XF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Retinol Under Eye Balm Stick: Korean Retinol Eye Cream for Dark Circles Puffiness Eye Bags Wrinkles & Fine Lines - 8-IN-1 Formula with Collagen Niacinamide Peptides & Hyaluronic Acid 0.35 OZ/10g**VELAMO ADVANCED**$19.44**3.5★**▲ 348%**](https://www.amazon.com/dp/B0H2BL292Z) [**Retinol Eye Stick Anti-Aging Under Eye Cream & Eye Balm Stick for Dark Circles and Fine Lines Hydrating Eye Wrinkle Cream with Peptides Travel-Friendly Eye Care for Smoother-Looking Skin 0.38 oz**Generic**$9.58**4.6★**▲ 345%**](https://www.amazon.com/dp/B0GQM8HRKN) [**VELAMO ADVANCED Retinol Eye Stick: Renewing & Firming Under Eye Balm for Dark Circles Puffiness Fine Lines & Wrinkles - Travel Essentials Portable & Perfect for On-the-go Use 0.1 OZ/3g 2 Pcs**VELAMO ADVANCED**$24.09**4.1★**▲ 209%**](https://www.amazon.com/dp/B0F79L72XF) [**VELAMO ADVANCED Retinol Eye Stick: Retinol Eye Cream for Dark Circles and Puffiness with 1% Bakuchiol and Caffeine - Visibly Reduces Fine Lines Wrinkles Under Eye Bags with Upgraded Formula 0.1 OZ/3g**VELAMO ADVANCED**$12.36**4.1★**▲ 55%**](https://www.amazon.com/dp/B0BV3DRVD2) [**MAREE Under Eye Balm Stick Hydrating Retinol Caffeine Under Eye Brightener Stick for Older Women Collagen Undereye Cream for Dark Circles & Wrinkles 0.28 Ounce Blue**MAREE**$11.37**4.0★**▲ 20%**](https://www.amazon.com/dp/B0F24LGVRJ)
**~~View all trending →~~**
## **What buyers say about retinol eye stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**15%
*“softens and moisturizes”*
**Quality-Overall**14%
*“Good product and easy to use”*
**Soft Feel**10%
*“smooth on the skin”*
**Value For Money**6%
*“Great price”*
**Ease Of Application**5%
*“Applies great”*
**Efficiency**4%
*“Very effective”*
**Suitability Combination Skin**4%
*“provides as a nice highlight effect to the skin”*
**Ease Of Use**4%
*“Easy to use”*
**Allergies**2%
*“No allergies”*
**Smell**2%
*“Fragrance free”*
### **What buyers complain about **
**Functionality-Overall**19%
*“No results”*
**Value For Money**10%
*“Expensive”*
**Ease Of Application**6%
*“Difficult to apply”*
**Symptom Reduction**5%
*“No improvement”*
**Allergies**4%
*“It have me a rash”*
**Durability**4%
*“Broke very easily”*
**Adhesion/Stickiness**3%
*“it stays sticky”*
**Quality-Overall**2%
*“Way too high a price point for this shoddy quality”*
**Moist/Dry**2%
*“Not moisturizing”*
**Skin Health**2%
*“Burned my under eye”*
### **Top return reasons **
**Functionality-Overall**26%
**Product Condition**12%
**Defective Material/Parts**11%
**Dispensing Mechanism**6%
**Adhesion/Stickiness**6%
**Advertised Vs Actual Product**6%
**Leak-Proof**4%
**Moist/Dry**4%
**Size-Overall**3%
**Value For Money**3%
## **Common questions**
- **Is retinol eye stick profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 15 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the retinol eye stick niche?**
- 9 brands and 33 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in retinol eye stick?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Ease Of Application. The return rate is 0.9%.
- **When does demand for retinol eye stick peak?**
- Demand peaks in Jan–Dec; the busiest month runs 13.3× the quietest.
- **What does it cost to enter the retinol eye stick niche?**
- Listings span $7.23–$26.06; the average listing price is $15.26 (sweet spot $15–$100). The average incumbent carries 6,112 reviews — the moat a new listing must climb.
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