---
title: "Trend — retinol body lotion - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/retinol-body-lotion/trend"
last_updated: "2026-07-21T09:05:54.187Z"
locale: en
meta:
  description: "retinol body lotion clears our launch bar: a $4.2M/yr market growing +75.4% this quarter with returns at 0.8%. Data updated Jul 2026."
  "og:description": "retinol body lotion clears our launch bar: a $4.2M/yr market growing +75.4% this quarter with returns at 0.8%. Data updated Jul 2026."
  "og:title": "Trend — retinol body lotion - Flapen"
---

# **retinol body lotion**

**Launch it**

A $4.2M/yr market growing +75.4% this quarter with returns at 0.8% — clears our launch bar.

Market size 97Growth 81Conversion 82Competition 31Returns 96Price range 85Avg price 94Brand share 40Review moat 22Quality gap 57

**Market size**

**Incredible****$4.2M**

$4.2M/yr · 2.1M searches

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$22.54**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.96–$59.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+75.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****8,863.73**

avg incumbent reviews — the moat a new listing must climb