[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-retinol-2":3,"research-sidebar-rollups":700},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":81,"demand":86,"seasonality":396,"brandShare":409,"products":413,"feedback":452,"searchTerms":615,"related":665,"lastUpdated":34},"9b5ed6d5-7065-426f-b638-e4ccf467a06a","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":20,"returnRate":28,"successfulLaunches360":29,"newProducts360":29,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":20,"brandCountYearAgo":20,"sellerCount":35,"signals":36,"avgBsr":38,"pageQuality":29,"unitsSoldMin":39,"unitsSoldAvgMin":40,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":45,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":29},100632,122735,1.8248,1.4732,0.0742,1,4.6,8182,11.05,8.44,14.31,4,20000,0.0061,0,"retinol 2%","retinol-2","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fretinol-2","Serums","2026-07-16T15:21:50.431969+00:00",5,[37],"trending",70,15000,4000,5000,165750,221000,49,121,{"score":47,"verdict":48,"components":49},41,"skip",[50,55,58,62,64,66,68,73,76,79],{"key":51,"score":52,"weight":53,"raw":54},"marketSize",25,0.15,100631.65,{"key":56,"score":57,"weight":53,"raw":18},"growth",96,{"key":59,"score":60,"weight":61,"raw":19},"conversion",77,0.1,{"key":63,"score":29,"weight":53,"raw":20},"competition",{"key":65,"score":29,"weight":61,"raw":20},"brandShare",{"key":67,"score":52,"weight":61,"raw":21},"qualityGap",{"key":69,"score":70,"weight":71,"raw":72},"reviewMoat",23,0.05,8182.25,{"key":74,"score":75,"weight":61,"raw":28},"returns",97,{"key":77,"score":78,"weight":71,"raw":23},"avgPrice",42,{"key":80,"score":29,"weight":71,"raw":29},"priceRange",{"avgRating":82,"medianPrice":83,"medianReturnRate":84,"nichesTracked":85},4.42,24.38,0.0215,115062,{"points":87,"droppedPartialWeek":395},[88,91,94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,220,223,226,229,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,337,340,343,345,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392],{"week":89,"volume":90},"2024-07-21",2197,{"week":92,"volume":93},"2024-07-28",1671,{"week":95,"volume":96},"2024-08-04",1994,{"week":98,"volume":99},"2024-08-11",1732,{"week":101,"volume":102},"2024-08-18",1696,{"week":104,"volume":105},"2024-08-25",1439,{"week":107,"volume":108},"2024-09-01",1099,{"week":110,"volume":111},"2024-09-08",1128,{"week":113,"volume":114},"2024-09-15",1114,{"week":116,"volume":117},"2024-09-22",1040,{"week":119,"volume":120},"2024-09-29",1174,{"week":122,"volume":123},"2024-10-06",1448,{"week":125,"volume":126},"2024-10-13",1794,{"week":128,"volume":129},"2024-10-20",1280,{"week":131,"volume":132},"2024-10-27",1163,{"week":134,"volume":135},"2024-11-03",1266,{"week":137,"volume":138},"2024-11-10",1304,{"week":140,"volume":141},"2024-11-17",1334,{"week":143,"volume":144},"2024-11-24",1623,{"week":146,"volume":147},"2024-12-01",1885,{"week":149,"volume":150},"2024-12-08",1482,{"week":152,"volume":153},"2024-12-15",1182,{"week":155,"volume":156},"2024-12-22",1240,{"week":158,"volume":159},"2024-12-29",1236,{"week":161,"volume":162},"2025-01-05",1356,{"week":164,"volume":165},"2025-01-12",1495,{"week":167,"volume":168},"2025-01-19",1381,{"week":170,"volume":171},"2025-01-26",1258,{"week":173,"volume":174},"2025-02-02",1307,{"week":176,"volume":177},"2025-02-09",1312,{"week":179,"volume":180},"2025-02-16",1386,{"week":182,"volume":183},"2025-02-23",1478,{"week":185,"volume":186},"2025-03-02",1459,{"week":188,"volume":189},"2025-03-09",1251,{"week":191,"volume":192},"2025-03-16",1202,{"week":194,"volume":195},"2025-03-23",1329,{"week":197,"volume":198},"2025-03-30",1305,{"week":200,"volume":201},"2025-04-06",1276,{"week":203,"volume":204},"2025-04-13",1043,{"week":206,"volume":207},"2025-04-20",1224,{"week":209,"volume":210},"2025-04-27",1384,{"week":212,"volume":213},"2025-05-04",1502,{"week":215,"volume":216},"2025-05-11",1475,{"week":218,"volume":219},"2025-05-18",1299,{"week":221,"volume":222},"2025-05-25",1379,{"week":224,"volume":225},"2025-06-01",1313,{"week":227,"volume":228},"2025-06-08",1371,{"week":230,"volume":198},"2025-06-15",{"week":232,"volume":233},"2025-06-22",1404,{"week":235,"volume":236},"2025-06-29",1451,{"week":238,"volume":239},"2025-07-06",1443,{"week":241,"volume":242},"2025-07-13",2325,{"week":244,"volume":245},"2025-07-20",1397,{"week":247,"volume":248},"2025-07-27",1513,{"week":250,"volume":251},"2025-08-03",1950,{"week":253,"volume":254},"2025-08-10",1774,{"week":256,"volume":257},"2025-08-17",1640,{"week":259,"volume":260},"2025-08-24",1618,{"week":262,"volume":263},"2025-08-31",1530,{"week":265,"volume":266},"2025-09-07",1567,{"week":268,"volume":269},"2025-09-14",1536,{"week":271,"volume":272},"2025-09-21",1324,{"week":274,"volume":275},"2025-09-28",1487,{"week":277,"volume":278},"2025-10-05",1544,{"week":280,"volume":281},"2025-10-12",1936,{"week":283,"volume":284},"2025-10-19",1490,{"week":286,"volume":123},"2025-10-26",{"week":288,"volume":289},"2025-11-02",1480,{"week":291,"volume":292},"2025-11-09",1547,{"week":294,"volume":295},"2025-11-16",1688,{"week":297,"volume":298},"2025-11-23",1813,{"week":300,"volume":301},"2025-11-30",2298,{"week":303,"volume":304},"2025-12-07",2050,{"week":306,"volume":307},"2025-12-14",1775,{"week":309,"volume":310},"2025-12-21",1768,{"week":312,"volume":313},"2025-12-28",1552,{"week":315,"volume":316},"2026-01-04",2057,{"week":318,"volume":319},"2026-01-11",1966,{"week":321,"volume":322},"2026-01-18",1946,{"week":324,"volume":325},"2026-01-25",1988,{"week":327,"volume":328},"2026-02-01",1840,{"week":330,"volume":331},"2026-02-08",1870,{"week":333,"volume":334},"2026-02-15",1815,{"week":336,"volume":281},"2026-02-22",{"week":338,"volume":339},"2026-03-01",2013,{"week":341,"volume":342},"2026-03-08",1829,{"week":344,"volume":275},"2026-03-15",{"week":346,"volume":105},"2026-03-22",{"week":348,"volume":349},"2026-03-29",1455,{"week":351,"volume":352},"2026-04-05",1542,{"week":354,"volume":355},"2026-04-12",1582,{"week":357,"volume":358},"2026-04-19",1631,{"week":360,"volume":361},"2026-04-26",1586,{"week":363,"volume":364},"2026-05-03",6058,{"week":366,"volume":367},"2026-05-10",10168,{"week":369,"volume":370},"2026-05-17",5329,{"week":372,"volume":373},"2026-05-24",3803,{"week":375,"volume":376},"2026-05-31",4608,{"week":378,"volume":379},"2026-06-07",3911,{"week":381,"volume":382},"2026-06-14",3235,{"week":384,"volume":385},"2026-06-21",3283,{"week":387,"volume":388},"2026-06-28",4683,{"week":390,"volume":391},"2026-07-05",3976,{"week":393,"volume":394},"2026-07-12",3974,false,[397,398,399,400,401,402,403,404,405,406,407,408],0.8920339441442269,0.8586664217299675,0.7837851905148264,0.7474855716975645,2.10043652028864,1.2946628179853845,1.2269695717179758,0.9064880443108633,0.6762838340077597,0.8028769856456889,0.846342477069786,0.835551654711828,{"top":410,"otherBrandCount":29,"otherClickShare":29},[411],{"brand":412,"clickShare":20},"The Ordinary",[414,424,433,442],{"asin":415,"title":416,"brand":412,"imageUrl":417,"price":418,"rating":21,"reviews":419,"clickShare90":420,"clickShare360":421,"launchDate":422,"amazonUrl":423},"B071HHSMTT","The Ordinary Granactive Retinoid 2% Emulsion Advanced Retinoid Alternative for Anti-Aging and Skin Texture Improvement 1 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31nwhn-y8EL.jpg",11.58,6019,0.7698,0.7982,"2017-02-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB071HHSMTT",{"asin":425,"title":426,"brand":412,"imageUrl":427,"price":24,"rating":21,"reviews":428,"clickShare90":429,"clickShare360":430,"launchDate":431,"amazonUrl":432},"B077DWJ4H5","The Ordinary Retinol 0.2% in Squalane Gentle Retinol Serum for the Face That Is Anti-Aging and Skin Smoothing 1 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31VPGiqqt0L.jpg",4874,0.0844,0.0568,"2018-01-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB077DWJ4H5",{"asin":434,"title":435,"brand":412,"imageUrl":436,"price":25,"rating":21,"reviews":437,"clickShare90":438,"clickShare360":439,"launchDate":440,"amazonUrl":441},"B0CZ5VG3L1","The Ordinary Retinal 0.2% Emulsion High-Strength Retinoid Serum for Advanced Anti-Aging Support 0.5 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31KdrwfnDtL.jpg",2947,0.0764,0.0805,"2024-03-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CZ5VG3L1",{"asin":443,"title":444,"brand":412,"imageUrl":445,"price":446,"rating":21,"reviews":447,"clickShare90":448,"clickShare360":449,"launchDate":450,"amazonUrl":451},"B0779YGB2G","The Ordinary Retinol 1% in Squalane High-Strength Retinol Serum for Anti-Aging and Skin Smoothing 1 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31vDSDv5IDL.jpg",9.89,18889,0.0694,0.0645,"2017-06-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0779YGB2G",{"love":453,"hate":524,"returnReasons":591},[454,461,468,475,482,489,496,503,510,517],{"topic":455,"percentOfMentions":456,"verbatims":457},"Quality-Overall",0.1423,[458,459,460],"Overall this product is the best bang for your buck","Solid product overall","Excellent product",{"topic":462,"percentOfMentions":463,"verbatims":464},"Value For Money",0.1388,[465,466,467],"reasonable price","Great value","Good value for the price",{"topic":469,"percentOfMentions":470,"verbatims":471},"Suitability Combination Skin",0.1195,[472,473,474],"Works well on my combination skin","Good for my sensitive skin","it worked well for my sensitive skin",{"topic":476,"percentOfMentions":477,"verbatims":478},"Soft Feel",0.0953,[479,480,481],"goes on smooth","my skin feels softer","My skin is smoother",{"topic":483,"percentOfMentions":484,"verbatims":485},"Allergies",0.0482,[486,487,488],"No irritation","does not cause any irritation","doesn't irritate my skin",{"topic":490,"percentOfMentions":491,"verbatims":492},"Moist\u002FDry",0.0466,[493,494,495],"my skin feels more hydrated overall","It moisturizes well","Gentle, effective, and moisturizing",{"topic":497,"percentOfMentions":498,"verbatims":499},"Absorbency",0.0349,[500,501,502],"absorbs well","absorbs well into the skin","absorbs quickly",{"topic":504,"percentOfMentions":505,"verbatims":506},"Symptom Reduction",0.0316,[507,508,509],"This is really helped with my dark spots and acne","Works great and helped me prep for a skin peel","It has really helped with rosacea and adult acne",{"topic":511,"percentOfMentions":512,"verbatims":513},"Texture\u002FConsistency-Overall",0.0308,[514,515,516],"improved texture","texture is improving","Nice texture",{"topic":518,"percentOfMentions":519,"verbatims":520},"Suitability Dry Skin",0.03,[521,522,523],"which works well for dry skin types","doesn't dry out my skin which is very nice","helps reduce some of the dryness",[525,532,538,545,552,559,565,572,578,584],{"topic":526,"percentOfMentions":527,"verbatims":528},"Oily\u002FGreasy",0.1408,[529,530,531],"it makes me feel greasy","Its really greasy","Too oily",{"topic":483,"percentOfMentions":533,"verbatims":534},0.1066,[535,536,537],"Allergic reaction","Rash","Skin irritation",{"topic":539,"percentOfMentions":540,"verbatims":541},"Skin Health",0.059000000000000004,[542,543,544],"chemically burnt my face with the tiniest amount","Burnt my skin bad","Skin was burning for a week",{"topic":546,"percentOfMentions":547,"verbatims":548},"Smell",0.054400000000000004,[549,550,551],"Weird odor","Hate the smell","And it smells HORRIBLE",{"topic":553,"percentOfMentions":554,"verbatims":555},"Functionality-Overall",0.0455,[556,557,558],"Doesnt work","Didn't seem to do anything","Not effective",{"topic":490,"percentOfMentions":560,"verbatims":561},0.030699999999999998,[562,563,564],"then my face started getting dry","Very drying","Need a moisturizer",{"topic":566,"percentOfMentions":567,"verbatims":568},"Strength",0.0285,[569,570,571],"VERY WEAK","Too strong for me","its not very strong at all",{"topic":462,"percentOfMentions":573,"verbatims":574},0.0271,[575,576,577],"its just expensive","Waste of money","Not worth the money",{"topic":497,"percentOfMentions":579,"verbatims":580},0.026600000000000002,[581,582,583],"It does not absorb well","does not absorb quickly at all","which takes a little time to absorb",{"topic":585,"percentOfMentions":586,"verbatims":587},"Size-Overall",0.0248,[588,589,590],"Too small","Bottle is small","Truly tiny amount which I did at least to expect more than a four day supply used very judiciously",[592,595,597,599,601,603,606,608,610,613],{"reason":593,"pct":594},"Advertised Vs Actual Product",0.11800000000000001,{"reason":526,"pct":596},0.1165,{"reason":553,"pct":598},0.1092,{"reason":539,"pct":600},0.08539999999999999,{"reason":546,"pct":602},0.0766,{"reason":604,"pct":605},"Product Condition",0.0735,{"reason":462,"pct":607},0.0646,{"reason":585,"pct":609},0.0438,{"reason":611,"pct":612},"Defective Material\u002FParts",0.0436,{"reason":566,"pct":614},0.0348,[616,621,626,631,636,640,645,650,655,660],{"term":617,"volume":618,"growthQoq":619,"conversionRate":620},"ordinary retinol 2 percent",19707,13.4645,0.1613,{"term":622,"volume":623,"growthQoq":624,"conversionRate":625},"the ordinary retinol 2%",8414,9.9247,0.1305,{"term":627,"volume":628,"growthQoq":629,"conversionRate":630},"the ordinary granactive retinoid 2% emulsion",15232,0.9182,0.1463,{"term":632,"volume":633,"growthQoq":634,"conversionRate":635},"the ordinary granactive retinoid",16316,0.643,0.1436,{"term":30,"volume":637,"growthQoq":638,"conversionRate":639},17152,0.6018,0.033,{"term":641,"volume":642,"growthQoq":643,"conversionRate":644},"the ordinary retinoid",11602,0.2539,0.1157,{"term":646,"volume":647,"growthQoq":648,"conversionRate":649},"2% retinol",7150,1.7638,0.0551,{"term":651,"volume":652,"growthQoq":653,"conversionRate":654},"granactive retinoid the ordinary",11111,0.171,0.114,{"term":656,"volume":657,"growthQoq":658,"conversionRate":659},"the ordinary granactive retinoid 2 percent emulsion",5306,0.9338,0.1453,{"term":661,"volume":662,"growthQoq":663,"conversionRate":664},"ordinary retinoid",5967,0.8756,0.1012,[666,673,678,684,689,694],{"title":667,"href":668,"score":669,"verdict":670,"marketSize":671,"growth90":672},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":674,"href":675,"score":669,"verdict":670,"marketSize":676,"growth90":677},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":679,"href":680,"score":669,"verdict":681,"marketSize":682,"growth90":683},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":685,"href":686,"score":669,"verdict":670,"marketSize":687,"growth90":688},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":690,"href":691,"score":669,"verdict":681,"marketSize":692,"growth90":693},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":695,"href":696,"score":697,"verdict":670,"marketSize":698,"growth90":699},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[701,708,711,718,725,732,739,746,753,760,767,774,781,788,795,802,809,816,823,830],{"nodeId":702,"label":703,"slug":704,"href":705,"nichesTracked":706,"marketSizeTotal":707},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":709,"marketSizeTotal":710},10978,8129370268,{"nodeId":712,"label":713,"slug":714,"href":715,"nichesTracked":716,"marketSizeTotal":717},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":719,"label":720,"slug":721,"href":722,"nichesTracked":723,"marketSizeTotal":724},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":726,"label":727,"slug":728,"href":729,"nichesTracked":730,"marketSizeTotal":731},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":733,"label":734,"slug":735,"href":736,"nichesTracked":737,"marketSizeTotal":738},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":740,"label":741,"slug":742,"href":743,"nichesTracked":744,"marketSizeTotal":745},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":747,"label":748,"slug":749,"href":750,"nichesTracked":751,"marketSizeTotal":752},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":754,"label":755,"slug":756,"href":757,"nichesTracked":758,"marketSizeTotal":759},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":761,"label":762,"slug":763,"href":764,"nichesTracked":765,"marketSizeTotal":766},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":768,"label":769,"slug":770,"href":771,"nichesTracked":772,"marketSizeTotal":773},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":775,"label":776,"slug":777,"href":778,"nichesTracked":779,"marketSizeTotal":780},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":782,"label":783,"slug":784,"href":785,"nichesTracked":786,"marketSizeTotal":787},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":789,"label":790,"slug":791,"href":792,"nichesTracked":793,"marketSizeTotal":794},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":796,"label":797,"slug":798,"href":799,"nichesTracked":800,"marketSizeTotal":801},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":803,"label":804,"slug":805,"href":806,"nichesTracked":807,"marketSizeTotal":808},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":810,"label":811,"slug":812,"href":813,"nichesTracked":814,"marketSizeTotal":815},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":817,"label":818,"slug":819,"href":820,"nichesTracked":821,"marketSizeTotal":822},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":824,"label":825,"slug":826,"href":827,"nichesTracked":828,"marketSizeTotal":829},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":831,"label":832,"slug":833,"href":834,"nichesTracked":835,"marketSizeTotal":836},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]