---
title: "Renew — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/renew"
last_updated: "2026-08-10T19:10:42.026Z"
locale: en
meta:
description: "Niche score 51/100 · $1.3M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $1.3M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Renew — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **renew**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 83Growth 18Conversion 70Competition 36Returns 98Price range 87Avg price 95Brand share 3Review moat 42Quality gap 22
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$38.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.76–$102.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.3M**
$1.3M/yr · 523K searches
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,284.14**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, renew is a $1.3M/yr Amazon United States market (523K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **renew market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.2M–$1.6M**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#900**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **19%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**147**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 99%
**Open market**
**0%**
- Melaleuca73% - LEISURE TIME16% - Leisure Time5% - Mela-Magic3% - Melapower2% - Melaluca1%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -14.5% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/renew/trend)
## **Top renew search terms**
- **melaleuca**147K/yr-13.8%0.7% conv. - **melaleuca products**104K/yr-12.8%1.2% conv. - **renew lotion**107K/yr-27.2%8.0% conv. - **renew**50K/yr+11.4%3.6% conv. - **leisure time renew**29K/yr+12.9%24.1% conv. - **renew intensive skin therapy**13K/yr-29.0%6.1% conv. - **melaleuca renew lotion**10K/yr-12.8%6.6% conv. - **leisure time renew for hot tub**9K/yr+6.9%22.8% conv. - **melaluca**8K/yr-23.9%2.2% conv. - **renew lotion melaleuca**10K/yr-33.0%5.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/renew/search-terms)
## **Top renew products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$129K20%$258K30%$388K40%$517K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Melaleuca Renew Intensive Skin Therapy Lotion 8 Ounce**Melaleuca**$27.12**4.7★6,373 rev](https://www.amazon.com/dp/B07P2F8GL8) [2**Melaleuca Renew Intensive Skin Therapy Lotion 20oz**Melaleuca**$65.32**4.7★6,373 rev](https://www.amazon.com/dp/B001RMJHVI) [3**Leisure Time RENU2 Renew Non-Chlorine Shock Treatment Non-Chlorine Oxidizer for Hot Tubs and Spas Restores Water Clarity and Freshness Gentle on Skin 2.2 lbs**LEISURE TIME**$23.69**4.7★4,906 rev](https://www.amazon.com/dp/B000LS2HEI) [4**Melaleuca Tough & Tender All Purpose Cleaner NEW 8 Fl Oz (Pack of 1) SUPER-CONCENTRATED**Melaleuca**$23.39**4.6★1,518 rev](https://www.amazon.com/dp/B01G971HKO) [5**Melaleuca Renew Intensive Skin Therapy 1 FL oz Travel Size**Melaleuca**$7.76**4.7★6,373 rev](https://www.amazon.com/dp/B00P1G0H24)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Melaleuca RENEW Intensive Skin Therapy Lotion 20 oz Bottle (Without Pump)**Melaleuca**$62.57**221 rev5y ago](https://www.amazon.com/dp/B08PSS11NS) [**Melaleuca Renew Intensive Skin Therapy Lotion 8 Ounce**Melaleuca**$27.12**6,373 rev7y ago](https://www.amazon.com/dp/B07P2F8GL8) [**Renew Intensive Skin Therapy Pure Lavender**Melaleuca**$25.43**412 rev7y ago](https://www.amazon.com/dp/B07MWDCFRZ) [**Melaleuca Tough & Tender 12x All-Purpose Cleaner 8 fl. oz. | Super-Concentrated Plant-Based Formula with Spray Bottle Included**Melaleuca**$32.24**762 rev9y ago](https://www.amazon.com/dp/B01LBLKWO0) [**Melaleuca Tough & Tender All Purpose Cleaner NEW 8 Fl Oz (Pack of 1) SUPER-CONCENTRATED**Melaleuca**$23.39**1,518 rev10y ago](https://www.amazon.com/dp/B01G971HKO)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Leisure Time E5 Spa 56 Chlorinating Granules for Spas and Hot Tubs - Maintains Clean Clear Sanitized Water 5 lbs**LEISURE TIME**$33.36**4.8★**▲ 81%**](https://www.amazon.com/dp/B000OP9AA2) [**Melaleuca Tough & Tender 12x All-Purpose Cleaner 8 fl. oz. | Super-Concentrated Plant-Based Formula with Spray Bottle Included**Melaleuca**$32.24**4.5★**▲ 68%**](https://www.amazon.com/dp/B01LBLKWO0) [**Melaleuca Extra Strength Pain-A-Trate 3 oz tube**Melaluca**$37.90**4.6★**▲ 52%**](https://www.amazon.com/dp/B004OV2DYW) [**Melaleuca Mela Power Laundry Detergent Mountain Fresh 96 Load**Melapower**$49.55**4.6★**▲ 32%**](https://www.amazon.com/dp/B008L2GZJO) [**Melaleuca Renew Intensive Skin Therapy Lotion 20oz**Melaleuca**$65.32**4.7★**▲ 30%**](https://www.amazon.com/dp/B001RMJHVI)
**~~View all trending →~~**
## **What buyers say about renew**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Water quality is great”*
**Moist/Dry**14%
*“Really helps with dry skin”*
**Value For Money**11%
*“Worth the money”*
**Smell**9%
*“Smells amazing”*
**Advertised Vs Actual Product**6%
*“this actually works”*
**Ease Of Cleaning**5%
*“it feels clean”*
**Suitability Dry Skin**4%
*“This cream has been amazing for my dry skin”*
**Soft Feel**4%
*“It keeps my skin soft and smooth”*
**Joint Pain**2%
*“For any arthritic type condition this is an absolutely amazing product”*
**Efficiency**2%
*“This lotion really works”*
### **What buyers complain about **
**Value For Money**33%
*“Price gouging”*
**Smell**10%
*“It does have a slight scent”*
**Leak-Proof**6%
*“spilling the chemical contents”*
**Allergies**4%
*“I suffer from allergies”*
**Quality-Overall**3%
*“Bad Product”*
**Spray/Flow**3%
*“Spray bottle broken”*
**Assembly/Installation**3%
*“set up hard as a rock”*
**Durability**3%
*“Not lasting”*
**Functionality-Overall**2%
*“This did not work as well as expected”*
**Ease Of Cleaning**2%
*“I did not get the clean”*
### **Top return reasons **
**Leak-Proof**39%
**Contamination**12%
**Value For Money**9%
**Size-Overall**8%
**Advertised Vs Actual Product**6%
**Smell**5%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Ease Of Use**2%
**Motor Power**2%
## **Common questions**
- **Is renew profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 21 tracked products. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the renew niche?**
- 6 brands and 147 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in renew?**
- Top complaints mined from reviews: Value For Money, Smell, Leak-Proof. The return rate is 0.3%.
- **When does demand for renew peak?**
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the renew niche?**
- Listings span $7.76–$102.33; the average listing price is $38.93 (sweet spot $15–$100). The average incumbent carries 2,284 reviews — the moat a new listing must climb.
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