---
title: "Renew Her — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/renew-her"
last_updated: "2026-08-10T22:03:32.283Z"
locale: en
meta:
description: "Niche score 56/100 · $1.3M/yr market · 529K searches/yr · $28.16 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $1.3M/yr market · 529K searches/yr · $28.16 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Renew Her — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **renew her**
**Launch it**
A $1.3M/yr market growing +13.2% this quarter with returns at 0.7% — clears our launch bar.
Market size 82Growth 41Conversion 81Competition 23Returns 97Price range 91Avg price 95Brand share 0Review moat 48Quality gap 50
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.16**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.20–$53.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.3M**
$1.3M/yr · 529K searches
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,742.47**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+13.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, renew her is a $1.3M/yr Amazon United States market (529K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Launch it — 56/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **renew her market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$845K–$1.1M**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#1,728**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Fur44% - Her Fantasy Box42% - Bushbalm9% - EdenEdges2% - ARRLLSON2%
## **Demand & seasonality**
Weekly Amazon search volume, last 95 weeks — +13.2% search growth over the last 90 days.
15K10KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/renew-her/trend)
## **Top renew her search terms**
- **fur oil**146K/yr+12.9%8.6% conv. - **her fantasy box oil**95K/yr-1.9%5.6% conv. - **renew her**66K/yr+19.0%8.9% conv. - **bushbalm ingrown hair oil**20K/yr+47.5%4.4% conv. - **fur ingrown concentrate**19K/yr+93.8%6.4% conv. - **fur oil for women pubic hair**41K/yr-26.9%7.0% conv. - **renew her oil**24K/yr+22.1%9.9% conv. - **bush balm oil**13K/yr+109.8%4.0% conv. - **fur oil for ingrown hair**11K/yr+130.7%6.6% conv. - **bush balm ingrown hair oil**12K/yr+51.4%3.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/renew-her/search-terms)
## **Top renew her products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$125K20%$250K30%$375K40%$500K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Her Fantasy Box Renew Her | Natural Rejuvenating Yoni Oil for Dark Spots Ingrown Hair and Skin Brightening - Nourishing Moisturizing Formula for All Skin Types**Her Fantasy Box**$14.53**4.5★4,082 rev](https://www.amazon.com/dp/B0C9SJ3VWP) [2**Ingrown Hair Oil for Bikini Line Underarms Legs & More Soothes Razor Bumps Prevents Ingrowns Reduces Redness & Irritation Jojoba Clary Sage & Tea Tree 14mL**Fur**$27.18**4.4★404 rev](https://www.amazon.com/dp/B0DZ3CPNJM) [3**Bushbalm Ingrown Hair Oil - Targets Ingrown Hairs Razor Bumps and Post Shave Irritation - Soothes and Hydrates Skin 30 ml - Nude**Bushbalm**$24.72**4.4★2,371 rev](https://www.amazon.com/dp/B09G4MM3MZ) [4**Fur Oil - Prevent Ingrown Hairs - Moisturize and Soften Dry Skin - 2.5fl oz**Fur**$53.41**4.7★904 rev](https://www.amazon.com/dp/B07B2PPXCM) [5**Her Fantasy Box | Body Splash Hydrating Body Oil (Yummy) - Moisturizing Non-Greasy Formula for Soft Smooth Skin - All-Natural Lightweight & Nourishing**Her Fantasy Box**$15.54**4.4★2,084 rev](https://www.amazon.com/dp/B0DQVV93K4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ARRLLSON Renew Her Yoni Oil for Feminine Care 2Fl Oz Natural Rejuvenating Ingrown Hair Serum Brightening Serum for Bikini Area Gentle Moisturizing Formula for All Skin Types**ARRLLSON**$13.20**11 rev3mo ago](https://www.amazon.com/dp/B0GT296NT4) [**Fur Ingrown Rescue Trio Ingrown Hair Treatment Kit with Silk Scrub Exfoliator Ingrown Eliminator Serum Rollerball Oil Helps Reduce Bumps and Ingrowns for Bikini Line Legs & Body**Fur**$33.90**2,925 rev5mo ago](https://www.amazon.com/dp/B0GM21BQ6F) [**Her Fantasy Box | Body Splash Vanilla Drip Fragrance Oil Warm Vanilla Sugar Scent with Creamy Cashmere & Sandalwood Lightweight Hydrating Body Oil Vegan & Cruelty Free**Her Fantasy Box**$15.66**2,084 rev7mo ago](https://www.amazon.com/dp/B0G3ZX7RGW) [**Bushbalm Ingrown Hair Oil - Helps Prevent and Repair Skin from Ingrown Hairs Razor Burn & Underarm Bumps - Soothe Skin from Post Shave Itchiness Irritation and Redness 30 ml - Watermelon Sugar Oil**Bushbalm**$24.77**2,371 rev1y ago](https://www.amazon.com/dp/B0F161VW18) [**Ingrown Hair Oil for Bikini Line Underarms Legs & More Soothes Razor Bumps Prevents Ingrowns Reduces Redness & Irritation Jojoba Clary Sage & Tea Tree 14mL**Fur**$27.18**404 rev1y ago](https://www.amazon.com/dp/B0DZ3CPNJM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fur Ingrown Rescue Trio Ingrown Hair Treatment Kit with Silk Scrub Exfoliator Ingrown Eliminator Serum Rollerball Oil Helps Reduce Bumps and Ingrowns for Bikini Line Legs & Body**Fur**$33.90**4.4★**▲ 205%**](https://www.amazon.com/dp/B0GM21BQ6F) [**Her Fantasy Box | Body Splash Vanilla Drip Fragrance Oil Warm Vanilla Sugar Scent with Creamy Cashmere & Sandalwood Lightweight Hydrating Body Oil Vegan & Cruelty Free**Her Fantasy Box**$15.66**4.4★**▲ 137%**](https://www.amazon.com/dp/B0G3ZX7RGW) [**ARRLLSON Renew Her Yoni Oil for Feminine Care 2Fl Oz Natural Rejuvenating Ingrown Hair Serum Brightening Serum for Bikini Area Gentle Moisturizing Formula for All Skin Types**ARRLLSON**$13.20**4.3★**▲ 118%**](https://www.amazon.com/dp/B0GT296NT4) [**Bushbalm Ingrown Hair Oil - Helps Prevent and Repair Skin from Ingrown Hairs Razor Burn & Underarm Bumps - Soothe Skin from Post Shave Itchiness Irritation and Redness 30 ml - Watermelon Sugar Oil**Bushbalm**$24.77**4.4★**▲ 41%**](https://www.amazon.com/dp/B0F161VW18) [**Bushbalm Ingrown Hair Oil - Targets Ingrown Hairs Razor Bumps and Post Shave Irritation - Soothes and Hydrates Skin 30 ml - Nude**Bushbalm**$24.72**4.4★**▲ 30%**](https://www.amazon.com/dp/B09G4MM3MZ)
**~~View all trending →~~**
## **What buyers say about renew her**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**32%
*“Great smell”*
**Soft Feel**9%
*“Nice and soft”*
**Moist/Dry**7%
*“Hydrates skin”*
**Quality-Overall**6%
*“Overall, I'm extremely happy with each part of this kit, how well it's worked for me, how easy it's been on my fragile skin, and I definitely recommend in giving them a try”*
**Oily/Greasy**5%
*“absorbs well without leaving an oily residue”*
**Value For Money**3%
*“Good value”*
**Allergies**3%
*“No irritation”*
**Suitability Combination Skin**2%
*“It is very good for the skin”*
**Suitability Oily Skin**2%
*“The Oil was really nice”*
**Suitability Dry Skin**2%
*“It does leave the skin feeling smoother and more moisturized”*
### **What buyers complain about **
**Smell**26%
*“Weird smell”*
**Value For Money**7%
*“Overpriced”*
**Size-Overall**6%
*“the tube is kind of small”*
**Functionality-Overall**5%
*“Not at all effective”*
**Oily/Greasy**4%
*“it's kinda oily”*
**Durability**4%
*“Doesn't last”*
**Allergies**3%
*“irritation to no avail”*
**Moist/Dry**3%
*“it's just not a good moisturizer- in my opinion”*
**Leak-Proof**3%
*“Oil leakage”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
### **Top return reasons **
**Smell**34%
**Leak-Proof**18%
**Size-Overall**12%
**Oily/Greasy**8%
**Advertised Vs Actual Product**8%
**Functionality-Overall**5%
**Value For Money**4%
**Product Condition**3%
**Defective Material/Parts**2%
**Moist/Dry**1%
## **Common questions**
- **Is renew her profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Launch it (56/100).
- **How competitive is the renew her niche?**
- 5 brands and 12 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in renew her?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
- **When does demand for renew her peak?**
- Demand peaks in Jun; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the renew her niche?**
- Listings span $13.20–$53.41; the average listing price is $28.16 (sweet spot $15–$100). The average incumbent carries 1,742 reviews — the moat a new listing must climb.
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