---
title: "Trend — refy primer - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/refy-primer/trend"
last_updated: "2026-08-10T23:51:16.385Z"
locale: en
meta:
  description: "Niche score 46/100 · $110K/yr market · 221K searches/yr · $36.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $110K/yr market · 221K searches/yr · $36.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — refy primer - Flapen"
---

# **refy primer**

**Skip it**

Weak search conversion (1.4%) — this niche doesn't clear our bar today.

Market size 26Growth 35Conversion 17Competition 21Returns 96Price range 92Avg price 95Brand share 39Review moat 43Quality gap 68

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$36.53**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.75–$66.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,161.24**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+8.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$110K**

$110K/yr · 221K searches

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend