---
title: "Refy Primer — $110K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/refy-primer"
last_updated: "2026-08-10T21:48:28.405Z"
locale: en
meta:
description: "Niche score 46/100 · $110K/yr market · 221K searches/yr · $36.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $110K/yr market · 221K searches/yr · $36.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Refy Primer — $110K/yr Amazon US Niche (2026) - Flapen"
---
# **refy primer**
**Skip it**
Weak search conversion (1.4%) — this niche doesn't clear our bar today.
Market size 26Growth 35Conversion 17Competition 21Returns 96Price range 92Avg price 95Brand share 39Review moat 43Quality gap 68
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.53**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.75–$66.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,161.24**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$110K**
$110K/yr · 221K searches
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, refy primer is a $110K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **refy primer market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$91K–$110K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#826**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **59%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**178**
**Top-5 brand share**
**81%**
Top 20: 83%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**1%**
- REFY50% - Generic22% - --17% - Saie5% - EADEM3% - Sacheu1% - Open — no brand owns it (1%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — +8.0% search growth over the last 90 days.
8K6KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/refy-primer/trend)
## **Top refy primer search terms**
- **refy**139K/yr+22.8%0.7% conv. - **refy primer**67K/yr-19.8%1.4% conv. - **refy beauty**5K/yr+4.5%0.3% conv. - **refy makeup**3K/yr+80.9%0.4% conv. - **refy glow and sculpt primer**2K/yr-3.0%1.5% conv. - **refy primer roller**2K/yr-23.5%1.8% conv. - **refy glow and sculpt face serum primer with niacinamide**2K/yr-33.2%3.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/refy-primer/search-terms)
## **Top refy primer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$44K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**R.E.F.Y Glow and Sculpt Face Serum Primer with Niacinamide (1.4 oz / 40 mL)**Generic**$56.97**4.5★2 rev](https://www.amazon.com/dp/B0DW65DVFL) [2**REFY Brow Sculpt Shape and Hold Gel with Lamination Effect QMVOP045 0.28 Ounce**REFY**$32.58**4.1★179 rev](https://www.amazon.com/dp/B09M5PX58D) [3**REFY Lip Gloss - Blush (Light neutral pink) + Bonus Premium Korean Hydrating Sheet Masque**REFY**$30.82**4.4★24 rev](https://www.amazon.com/dp/B0DCGS2HBV) [4**R.E.F.Y Glow and Sculpt Face Serum Primer with Niacinamide (1.4 oz / 40 mL) + Bonus Acne Patch (36 Pieces)**--**$51.01**3.4★37 rev](https://www.amazon.com/dp/B0D1VH4JC8) [5**Saie Mini Glowy Super Gel - Hydrating Makeup Primer and Illuminating Glow Serum Enriched with Vitamin C and Squalane Oil - All-Over Liquid Highlighter Makeup for Instant Glass Skin - Starglow (0.5 oz)**Saie**$16.89**4.5★3,353 rev](https://www.amazon.com/dp/B09MZV3H6L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**REFY Mini Lip Gloss Trio Clear Rosewood & Topaz Shades Hydrating Non-Sticky Lip Gloss Set 3 x 5 ml**REFY**$42.89**4 rev8mo ago](https://www.amazon.com/dp/B0FY9DNCGK) [**REFY Sculpting Lash Mascara - Brown Comb-Like Wand Non-Clumping Non-Transfer Smudge-Proof Long-Wearing Nourishing Strengthening**REFY**$48.58**0 rev10mo ago](https://www.amazon.com/dp/B0FPKJ3HN9) [**R.E.F.Y Glow and Sculpt Face Serum Primer with Niacinamide (1.4 oz / 40 mL)**Generic**$56.97**2 rev1y ago](https://www.amazon.com/dp/B0DW65DVFL) [**Face Set + Duo Brush**REFY**$28.32**15 rev1y ago](https://www.amazon.com/dp/B0CCPCKY4H) [**EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi**EADEM**$23.86**2,593 rev1y ago](https://www.amazon.com/dp/B0DFRL3GHB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**REFY Sculpting Lash Mascara - Brown Comb-Like Wand Non-Clumping Non-Transfer Smudge-Proof Long-Wearing Nourishing Strengthening**REFY**$48.58**0.0★**▲ 348%**](https://www.amazon.com/dp/B0FPKJ3HN9) [**R.E.F.Y Glow and Sculpt Face Serum Primer with Niacinamide (1.4 oz / 40 mL)**Generic**$56.97**4.5★**▲ 132%**](https://www.amazon.com/dp/B0DW65DVFL) [**EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi**EADEM**$23.86**4.6★**▲ 49%**](https://www.amazon.com/dp/B0DFRL3GHB) [**Face Set + Duo Brush**REFY**$28.32**4.7★**▲ 32%**](https://www.amazon.com/dp/B0CCPCKY4H) [**REFY Brow Sculpt Shape and Hold Gel with Lamination Effect QMVOP045 0.28 Ounce**REFY**$32.58**4.1★**▲ 17%**](https://www.amazon.com/dp/B09M5PX58D)
**~~View all trending →~~**
## **Common questions**
- **Is refy primer profitable to sell on Amazon United States?**
- The niche generates $110K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the refy primer niche?**
- 6 brands and 178 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 81% of demand.
- **What does it cost to enter the refy primer niche?**
- Listings span $12.75–$66.16; the average listing price is $36.53 (sweet spot $15–$100). The average incumbent carries 2,161 reviews — the moat a new listing must climb.
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