---
title: "Products — refy mascara - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/refy-mascara/products"
last_updated: "2026-08-11T00:08:24.590Z"
locale: en
meta:
  description: "Niche score 56/100 · $1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — refy mascara - Flapen"
---

# **refy mascara**

**Worth a look**

Shows a sweet-spot price point ($25.76 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 78Growth 24Conversion 87Competition 15Returns 90Price range 89Avg price 95Brand share 8Review moat 41Quality gap 87

**Avg price**

**Incredible****$25.76**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$11.94–$50.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****10.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****$1.0M**

$1.0M/yr · 406K searches

**Review moat**

**Okay****2,419.83**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Products