---
title: "Refreshments Razor — $135K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/refreshments-razor"
last_updated: "2026-08-10T23:43:01.164Z"
locale: en
meta:
description: "Niche score 41/100 · $135K/yr market · 77K searches/yr · $12.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $135K/yr market · 77K searches/yr · $12.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Refreshments Razor — $135K/yr Amazon US Niche (2026) - Flapen"
---
# **refreshments razor**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 21Conversion 96Competition 36Returns 98Price range 38Avg price 54Brand share 0Review moat 19Quality gap 28
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.48**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.03–$20.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$135K**
$135K/yr · 77K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****15,157.26**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, refreshments razor is a $135K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **refreshments razor market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$100K–$125K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**105**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- BIC86% - Amazon Basics10% - Schick Hydro Silk3% - Gillette2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 11 weeks — -7.7% search growth over the last 90 days.
3K2KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/refreshments-razor/trend)
## **Top refreshments razor search terms**
- **bic flex 5**28K/yr-15.6%13.3% conv. - **razor 5 blade**17K/yr+16.7%7.3% conv. - **bic 5 blade razors**8K/yr-4.8%14.5% conv. - **bic flex 5 razor**9K/yr-24.5%13.7% conv. - **five blade razor**6K/yr-24.1%8.4% conv. - **bic 5 blade razors for men**3K/yr+28.3%16.6% conv. - **flex 5 razor**2K/yr+43.3%16.8% conv. - **razors for extremely sensitive skin**4K/yr-42.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/refreshments-razor/search-terms)
## **Top refreshments razor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$27K30%$40K40%$54K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BIC Flex 5 Mens Refillable 5-Blade Razors with 1 Handle and 7 Cartridges Smooth Shave Gift for Men**BIC**$12.02**4.7★14,839 rev](https://www.amazon.com/dp/B09NWKQGJ1) [2**BIC Flex 5 Mens Disposable 5-Blade Razors Pivoting Head and Precision Edging Blade 4-Pack**BIC**$11.05**4.7★5,930 rev](https://www.amazon.com/dp/B09NX77X51) [3**BIC Flex 5 Mens Refillable 5-Blade Razors with 1 Handle and 12 Cartridges Smooth Shave Kit with Precision Edging Blade College Dorm Room Essential Shower Caddy and Toiletry Bag Ready**BIC**$17.96**4.7★14,839 rev](https://www.amazon.com/dp/B0DQYQGYQX) [4**BIC Flex 5 Refillable Razors for Men Long-Lasting 5 Blade Razors Refills for a Smooth and Comfortable Shave 8 Razor Cartridges**BIC**$10.79**4.7★14,839 rev](https://www.amazon.com/dp/B07BC3QHMT) [5**BIC Flex 5 Mens Disposable 5-Blade Razors Pivoting Head and Precision Edging Blade Dorm Room Grooming Essential 10-Pack**BIC**$19.37**4.7★5,930 rev](https://www.amazon.com/dp/B07GBY9L1N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BIC Flex 5 Trim and Shave Mens Grooming Kit 3-in-1 Beard Trimmer 5-Blade Razor and Precision Edger No Battery Required Dorm Room Essential 3 Cartridges and 6 Trimmers**BIC**$12.63**89 rev8mo ago](https://www.amazon.com/dp/B0FXMZCMP6) [**BIC Flex 5 Sensitive Mens Disposable 5-Blade Razors Comfortable Shave 5-Pack**BIC**$15.55**288 rev1y ago](https://www.amazon.com/dp/B0DKZ48JPY) [**Schick Hydro Silk Sensitive Womens Disposable Razors 2 Count 5-Blade Disposable Razors for Women Sensitive Skin Travel Razor for Women**Schick Hydro Silk**$6.03**6,152 rev1y ago](https://www.amazon.com/dp/B0DJG1JY3Z) [**BIC Flex 5 Mens Refillable 5-Blade Razors with 1 Handle and 12 Cartridges Smooth Shave Kit with Precision Edging Blade College Dorm Room Essential Shower Caddy and Toiletry Bag Ready**BIC**$17.96**14,839 rev1y ago](https://www.amazon.com/dp/B0DQYQGYQX) [**BIC Flex 5 Refillable Razors for Men Long-Lasting 5 Blade Razors Refills for a Smooth and Comfortable Shave 12 Razor Cartridges**BIC**$17.05**14,839 rev2y ago](https://www.amazon.com/dp/B0CP9TY3JW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BIC Soleil 5 Sensitive Womens Disposable Razors With 360 Degree Moisture Strips For Enhanced Glide Shaving Razors With 5 Blades 2 Count**BIC**$6.20**4.6★**▲ 56%**](https://www.amazon.com/dp/B07YPP4TJD) [**BIC Soleil 5 Glide Womens Disposable 5-Blade Razors Smooth Glide With Shea Butter Moisture Bars 2-Pack**BIC**$6.23**4.6★**▲ 46%**](https://www.amazon.com/dp/B07BMY4JS7) [**BiC Flex 5 Blades - 2 CT**BIC**$6.77**4.6★**▲ 37%**](https://www.amazon.com/dp/B00V03KJ84) [**BIC Flex 5 Mens Disposable 5-Blade Razors Pivoting Head and Precision Edging Blade Dorm Room Grooming Essential 10-Pack**BIC**$19.37**4.7★**▲ 31%**](https://www.amazon.com/dp/B07GBY9L1N) [**Schick Hydro Silk Ultra Sensitive Razor for Women | Womens Razor for Sensitive Skin 5 Blade Razors for Women Womens Razors for Shaving Includes 1 Handle & 2 Refills**Schick Hydro Silk**$8.68**4.6★**▲ 28%**](https://www.amazon.com/dp/B00HT6E2JI)
**~~View all trending →~~**
## **What buyers say about refreshments razor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**35%
*“Best value”*
**Quality-Overall**21%
*“Excellent product”*
**Soft Feel**8%
*“Silky smooth”*
**Durability**6%
*“This bundle comes with a durable handle”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Allergies**2%
*“No skin irritation”*
**Efficiency**1%
*“Works well”*
**Comfort-Overall**1%
*“Comfortable”*
**Functionality-Overall**1%
*“These work just as good as the name brand version”*
### **What buyers complain about **
**Quality-Overall**21%
*“Cheap quality”*
**Durability**11%
*“Broke quickly”*
**Value For Money**8%
*“Expensive”*
**Functionality-Overall**5%
*“results have not been good”*
**Ease Of Use**4%
*“Not an easy fill”*
**Add-Ons/Attachments**4%
*“After awhile the razor attachment doesnt work”*
**Allergies**3%
*“Made skin very red and irritated”*
**Hard Feel**3%
*“Rough”*
**Damage/Burn Hair**3%
*“Pulls hair and causes razor burn”*
**Jamming/Clogging**2%
*“clogs quickly”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Size-Overall**13%
**Functionality-Overall**12%
**Quality-Overall**9%
**Value For Money**8%
**Defective Material/Parts**8%
**Damage/Burn Hair**5%
**Add-Ons/Attachments**3%
**Product Condition**3%
**Comfort-Overall**2%
## **Common questions**
- **Is refreshments razor profitable to sell on Amazon United States?**
- The niche generates $135K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the refreshments razor niche?**
- 4 brands and 105 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in refreshments razor?**
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.3%.
- **What does it cost to enter the refreshments razor niche?**
- Listings span $6.03–$20.48; the average listing price is $12.48 (sweet spot $15–$100). The average incumbent carries 15,157 reviews — the moat a new listing must climb.
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