---
title: "Refillable Deodorant — $95K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/refillable-deodorant"
last_updated: "2026-08-10T22:47:51.121Z"
locale: en
meta:
description: "Niche score 48/100 · $95K/yr market · 138K searches/yr · $9.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $95K/yr market · 138K searches/yr · $9.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Refillable Deodorant — $95K/yr Amazon US Niche (2026) - Flapen"
---
# **refillable deodorant**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 44Conversion 76Competition 60Returns 99Price range 58Avg price 28Brand share 9Review moat 41Quality gap 43
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$1.57–$33.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+14.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,411.11**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.38**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$95K**
$95K/yr · 138K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, refillable deodorant is a $95K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **refillable deodorant market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$94K–$117K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#287**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **32%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**186**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 92%
**Open market**
**2%**
- Old Spice81% - Secret9% - Handy Solutions2% - Convenience Kits International2% - TINI2% - Dove2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/refillable-deodorant/trend)
## **Top refillable deodorant search terms**
- **old spice travel size**29K/yr+0.5%5.8% conv. - **old spice travel size deodorant**11K/yr+57.5%7.9% conv. - **travel size old spice deodorant**17K/yr+17.6%6.9% conv. - **travel size aluminum free deodorant**8K/yr+28.8%3.3% conv. - **travel deodorant aluminum free**10K/yr+6.7%4.4% conv. - **travel size deodorant aluminum free**8K/yr+21.6%4.1% conv. - **travel size old spice**8K/yr+24.7%7.5% conv. - **old spice deodorant travel size**7K/yr+27.6%6.5% conv. - **travel deodorant old spice**7K/yr+12.2%8.1% conv. - **mini old spice deodorant**5K/yr+78.1%5.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/refillable-deodorant/search-terms)
## **Top refillable deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$11K16%$15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Old Spice Antiperspirant Deodorant for Men 24/7 Sweat & Odor Protection 24/7 Lasting Freshness Invisible Solid Swagger with Cedarwood Scent Trial Size 0.5 oz**Old Spice**$1.57**4.3★686 rev](https://www.amazon.com/dp/B00YGJXSX2) [2**Old Spice High Endurance Antiperspirant Deodorant Pure Sport Travel Size 0.5 Ounce (Pack of 6)**Old Spice**$10.32**4.6★10,390 rev](https://www.amazon.com/dp/B07GXXBSCB) [3**Old Spice High Endurance Anti-Perspirant Deodorant for Men Pure Sport Scent .5 oz**Old Spice**$4.01**4.4★146 rev](https://www.amazon.com/dp/B004X8H6W0) [4**Old Spice Refreshing Body Wash for Men 3X Defense 24/7 Shower Fresh with Long Lasting Scent Travel Size Red Collection Swagger with Cedarwood Scent 3 fl oz**Old Spice**$2.06**4.8★7,865 rev](https://www.amazon.com/dp/B00X89WNRS) [5**Old Spice Ap/Deo I.S. Tri Size .5 Oz Old Spice Ap/Deo I.S. Trial Ps .5 Oz**Old Spice**$5.16**4.4★66 rev](https://www.amazon.com/dp/B00412PZ44)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Old Spice Swagger Antiperspirant Deodorant for Men 6 Pack Invisible Solid Red Collection Cedarwood Long lasting Scent 24 Hour Sweat and Odor Protection Mini Travel Size 0.5oz**Old Spice**$10.85**0 rev3mo ago](https://www.amazon.com/dp/B0GX72XC78) [**Old Spice Aluminum Free Deodorant for Men Old Spice x The Super Mario Galaxy Movie 24/7 Lasting Freshness Lasting Odor Protection Smell Super with Cosmic Quest Star Showers Scent 3.0 oz**Old Spice**$8.41**1,410 rev5mo ago](https://www.amazon.com/dp/B0FYRCWPBB) [**Old Spice Aluminum Free Deodorant for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Cashmere + Vanilla Wood Scent 3.0 oz**Old Spice**$11.80**1,027 rev6mo ago](https://www.amazon.com/dp/B0FXY83ZC1) [**Tini Naturals Mini Travel Size Deodorant Unisex Aluminum Free Deodorant with Coconut Oil & Shea Butter 0.4 oz Single Spring Meadow Scent**TINI**$7.20**135 rev10mo ago](https://www.amazon.com/dp/B0FQXXQ5XN) [**Old Spice Fiji Antiperspirant Deodorant for Men 6 Pack Palm Tree and Coconut Long lasting Scent 24/7 Sweat and Odor Protection Mini Travel Size 0.5oz**Old Spice**$13.64**9 rev1y ago](https://www.amazon.com/dp/B0F9LNZ8JV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Old Spice Swagger Antiperspirant Deodorant for Men 6 Pack Invisible Solid Red Collection Cedarwood Long lasting Scent 24 Hour Sweat and Odor Protection Mini Travel Size 0.5oz**Old Spice**$10.85**0.0★**▲ 302%**](https://www.amazon.com/dp/B0GX72XC78) [**Ivory Aluminum Free Deodorant Notes of Aloe 24hr Gentle Deodorant Dermatologist Tested Baking Soda Free Paraben Free 2.4 oz**Ivory**$4.64**4.4★**▲ 208%**](https://www.amazon.com/dp/B08Q1L44YP) [**Old Spice Antiperspirant Deodorant for Men 24/7 Sweat & Odor Protection 24/7 Lasting Freshness Invisible Solid Swagger with Cedarwood Scent Trial Size 0.5 oz**Old Spice**$1.57**4.3★**▲ 135%**](https://www.amazon.com/dp/B00YGJXSX2) [**Tini Naturals Mini Travel Size Deodorant Unisex Aluminum Free Deodorant with Coconut Oil & Shea Butter 0.4 oz Single Spring Meadow Scent**TINI**$7.20**4.3★**▲ 117%**](https://www.amazon.com/dp/B0FQXXQ5XN) [**Dove Original Clean Roll On Deodorant Aluminum Free All Day Odor Protection 4-Pack 1.7 FL Oz Each 4 Bottles**Dove**$7.32**4.3★**▲ 84%**](https://www.amazon.com/dp/B0CMRRGRR8)
**~~View all trending →~~**
## **What buyers say about refillable deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**46%
*“Fresh scent”*
**Size-Overall**8%
*“perfect size”*
**Quality-Overall**7%
*“Excellent quality”*
**Value For Money**4%
*“Good Price”*
**Efficiency**3%
*“Effective”*
**Allergies**3%
*“No skin irritation”*
**Advertised Vs Actual Product**3%
*“Exactly what I wanted”*
**Durability**3%
*“lasts all day as expected”*
**Moist/Dry**3%
*“It dries very quickly”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Smell**25%
*“Very strong smell”*
**Value For Money**8%
*“Waste of money”*
**Durability**7%
*“Doesn't last”*
**Size-Overall**6%
*“also size is too large”*
**Functionality-Overall**5%
*“Didn't work for me”*
**Allergies**5%
*“Terrible rash”*
**Ease Of Use**2%
*“Crazy hard to open”*
**Advertised Vs Actual Product**2%
*“Item not the same as described”*
**Moist/Dry**2%
*“Goes on dry”*
**Quality-Overall**2%
*“Junk”*
### **Top return reasons **
**Smell**37%
**Advertised Vs Actual Product**17%
**Size-Overall**10%
**Functionality-Overall**8%
**Value For Money**4%
**Defective Material/Parts**3%
**Leak-Proof**3%
**Product Condition**3%
**Color**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is refillable deodorant profitable to sell on Amazon United States?**
- The niche generates $95K/yr across 28 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the refillable deodorant niche?**
- 8 brands and 186 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in refillable deodorant?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.2%.
- **When does demand for refillable deodorant peak?**
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the refillable deodorant niche?**
- Listings span $1.57–$33.71; the average listing price is $9.38 (sweet spot $15–$100). The average incumbent carries 2,411 reviews — the moat a new listing must climb.
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