---
title: "Trend — reef safe sunscreen - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/reef-safe-sunscreen/trend"
last_updated: "2026-08-10T21:50:28.669Z"
locale: en
meta:
  description: "Niche score 62/100 · $2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — reef safe sunscreen - Flapen"
---

# **reef safe sunscreen**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 22Conversion 69Competition 66Returns 97Price range 76Avg price 82Brand share 50Review moat 24Quality gap 43

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.0M**

$2.0M/yr · 1.8M searches

**Avg price**

**Great****$17.75**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.34–$42.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,555.53**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.9%**

90-day search growth — must beat 0% to launch

## Trend