---
title: "Reef Safe Sunscreen Travel Size — $562K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/reef-safe-sunscreen-travel-size"
last_updated: "2026-08-10T19:15:34.997Z"
locale: en
meta:
description: "Niche score 54/100 · $562K/yr market · 492K searches/yr · $16.85 avg price. Soft demand (-7.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $562K/yr market · 492K searches/yr · $16.85 avg price. Soft demand (-7.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Reef Safe Sunscreen Travel Size — $562K/yr Amazon US Niche (2026) - Flapen"
---
# **reef safe sunscreen travel size**
**Worth a look**
Shows low returns (0.6%), but soft demand (-7.6% this quarter) keeps it on the watch list.
Market size 62Growth 21Conversion 73Competition 49Returns 97Price range 64Avg price 80Brand share 44Review moat 24Quality gap 47
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.85**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.14–$28.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$562K**
$562K/yr · 492K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,445.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, reef safe sunscreen travel size is a $562K/yr Amazon United States market (492K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reef safe sunscreen travel size market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$674K–$843K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**646**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 97%
**Open market**
**15%**
- BLUE LIZARD43% - Neutrogena12% - Happy Ocean9% - Sun Bum8% - Coral Isles7% - Coral Safe6% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -7.6% search growth over the last 90 days.
10K6KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/reef-safe-sunscreen-travel-size/trend)
## **Top reef safe sunscreen travel size search terms**
- **reef safe sunscreen travel size**149K/yr-22.2%5.9% conv. - **biodegradable sunscreen**136K/yr-8.8%3.9% conv. - **coral reef safe sunscreen**52K/yr-2.0%3.6% conv. - **coral safe sunscreen**30K/yr+5.5%4.8% conv. - **reef sunscreen**14K/yr+56.8%3.2% conv. - **biodegradable sunscreen reef safe**15K/yr-0.8%3.8% conv. - **blue lizard sunscreen travel size**10K/yr+22.5%13.3% conv. - **blue lizard travel size sunscreen**8K/yr+51.4%12.6% conv. - **travel size reef safe sunscreen**11K/yr-26.4%5.8% conv. - **reef safe**7K/yr+17.7%1.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/reef-safe-sunscreen-travel-size/search-terms)
## **Top reef safe sunscreen travel size products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$56K20%$112K30%$169K40%$225K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 3 oz. Tube**BLUE LIZARD**$9.64**4.6★15,700 rev](https://www.amazon.com/dp/B0862Q6BV9) [2**Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion 100% Mineral Sunscreen UVA/UVB Protection Infused with organic Aloe Vera Soothes and Hydrates 5 fl oz**BLUE LIZARD**$14.52**4.6★15,700 rev](https://www.amazon.com/dp/B084ZP848Y) [3**Happy Ocean Reef Safe Mineral Sunscreen SPF 45 Non-Nano Zinc Oxide Lotion Water Resistant 80 Min Travel Size 2.5 oz Face & Body**Happy Ocean**$21.82**4.3★358 rev](https://www.amazon.com/dp/B0D96Z7Q69) [4**Reef Safe Mineral Sunscreen Face Stick SPF 50 - Biodegradable Non-Nano Zinc Oxide Travel Size Hawaii & Mexico Approved TSA Approved 0.5 oz by Coral Safe**Coral Safe**$16.18**4.5★1,117 rev](https://www.amazon.com/dp/B09ZYRMZ5R) [5**Sun Bum Original Spf 50 Sunscreen Lotion Vegan and Hawaii 104 Act Compliant (Octinoxate & Oxybenzone Free) Broad Spectrum Moisturizing UVA/UVB With Vitamin E 3 Ounce 2 Pack**Sun Bum**$22.86**4.7★1,746 rev](https://www.amazon.com/dp/B086R2J5GN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mineral Sunscreen for Body SPF 50 Reef Friendly Broad Spectrum Zinc Oxide Made in USA with Organic & Natural Ingredients Water Resistant 80 Min Non Toxic Baby Sunblock for Kids No White Cast**Beauty by Earth**$26.58**1,151 rev3mo ago](https://www.amazon.com/dp/B0GPRFCTN2) [**Reef Safe Sunscreen Spray SPF 50 Zinc Oxide Mineral Sunscreen Spray Broad Spectrum UVA/UVB Protection 360 Spray Lightweight & Water Resistant 6.76oz/200ml**ONSART**$21.13**373 rev6mo ago](https://www.amazon.com/dp/B0GDFQDM94) [**Happy Ocean Reef Safe Mineral Sunscreen SPF 45 Non-Nano Zinc Oxide Lotion Water Resistant 80 Min Travel Size 2.5 oz Face & Body**Happy Ocean**$21.82**358 rev1y ago](https://www.amazon.com/dp/B0D96Z7Q69) [**Happy Ocean Kids Mineral Sunscreen SPF 45 Reef Safe Non-Toxic for Babies & Toddlers Zinc Oxide Water Resistant Travel Size Face & Body**Happy Ocean**$20.94**84 rev1y ago](https://www.amazon.com/dp/B0D96ZKGQD) [**Alba Botanica Hawaiian Coconut Sunscreen Spray Broad Spectrum SPF 50 Sunscreen Water Resistant and Biodegradable 5 fl oz Bottle (Pack of 2)**Alba Botanica**$16.10**631 rev2y ago](https://www.amazon.com/dp/B0CW4CHB1J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mineral Sunscreen for Body SPF 50 Reef Friendly Broad Spectrum Zinc Oxide Made in USA with Organic & Natural Ingredients Water Resistant 80 Min Non Toxic Baby Sunblock for Kids No White Cast**Beauty by Earth**$26.58**4.4★**▲ 234%**](https://www.amazon.com/dp/B0GPRFCTN2) [**Happy Ocean Kids Mineral Sunscreen SPF 45 Reef Safe Non-Toxic for Babies & Toddlers Zinc Oxide Water Resistant Travel Size Face & Body**Happy Ocean**$20.94**4.5★**▲ 152%**](https://www.amazon.com/dp/B0D96ZKGQD) [**Reef Safe Sunscreen Spray SPF 50 Zinc Oxide Mineral Sunscreen Spray Broad Spectrum UVA/UVB Protection 360 Spray Lightweight & Water Resistant 6.76oz/200ml**ONSART**$21.13**4.7★**▲ 148%**](https://www.amazon.com/dp/B0GDFQDM94) [**Neutrogena Sunscreen Lotion Beach Defense SPF 50 Face and Body Sunscreen Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Fast Absorbing Sun Care 6.7 fl oz**Neutrogena**$8.34**4.8★**▲ 97%**](https://www.amazon.com/dp/B07YG92FC4) [**BLUE LIZARD Sport Mineral Sunscreen Spray SPF 50+ Dermatologist-Recommended Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula Vegan 5 fl oz**BLUE LIZARD**$15.81**3.8★**▲ 51%**](https://www.amazon.com/dp/B08Y8JM716)
**~~View all trending →~~**
## **What buyers say about reef safe sunscreen travel size**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“It's got excellent reviews”*
**Protection**9%
*“Good sun protection”*
**Suitability Combination Skin**8%
*“Good for my Skin”*
**Smell**7%
*“Fragrance Free”*
**Ease Of Application**4%
*“Easy application”*
**Efficiency**4%
*“Works well for daily use”*
**Value For Money**4%
*“Worth the price”*
**Ease Of Use**3%
*“easy on easy off”*
**Advertised Vs Actual Product**3%
*“does what it says”*
**Absorbency**3%
*“absorbs nicely”*
### **What buyers complain about **
**Allergies**10%
*“gave a rash”*
**Color**9%
*“Not even any pink to my face”*
**Oily/Greasy**6%
*“Super oily”*
**Thickness**5%
*“Too thick”*
**Smell**4%
*“No smell”*
**Functionality-Overall**4%
*“Not effective”*
**Value For Money**3%
*“Expensive”*
**Sensitivity-Overall**2%
*“Not for sensitive skin”*
**Residue**2%
*“leaves a weird residue”*
**Skin Health**2%
*“Burns skin and mine arrived broken”*
### **Top return reasons **
**Size-Overall**14%
**Value For Money**14%
**Advertised Vs Actual Product**12%
**Leak-Proof**5%
**Ingredients-Overall**5%
**Oily/Greasy**4%
**Smell**4%
**Color**4%
**Functionality-Overall**3%
**Thickness**3%
## **Common questions**
- **Is reef safe sunscreen travel size profitable to sell on Amazon United States?**
- The niche generates $562K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the reef safe sunscreen travel size niche?**
- 12 brands and 646 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in reef safe sunscreen travel size?**
- Top complaints mined from reviews: Allergies, Color, Oily/Greasy. The return rate is 0.6%.
- **When does demand for reef safe sunscreen travel size peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the reef safe sunscreen travel size niche?**
- Listings span $7.14–$28.92; the average listing price is $16.85 (sweet spot $15–$100). The average incumbent carries 6,446 reviews — the moat a new listing must climb.
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