---
title: "Trend — reef safe sunscreen spf 30 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/reef-safe-sunscreen-spf-30/trend"
last_updated: "2026-08-11T03:48:00.416Z"
locale: en
meta:
  description: "Niche score 55/100 · $602K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $602K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — reef safe sunscreen spf 30 - Flapen"
---

# **reef safe sunscreen spf 30**

**Worth a look**

Shows searches that convert (20.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 64Growth 68Conversion 100Competition 29Returns 98Price range 75Avg price 80Brand share 0Review moat 23Quality gap 23

**Conversion**

**Incredible****20.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$17.02**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.95–$35.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+49.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****$602K**

$602K/yr · 175K searches

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,382.13**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend