---
title: "Reef Safe Sunscreen Spf 30 — $602K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/reef-safe-sunscreen-spf-30"
last_updated: "2026-08-11T00:49:09.156Z"
locale: en
meta:
description: "Niche score 55/100 · $602K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $602K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Reef Safe Sunscreen Spf 30 — $602K/yr Amazon US Niche (2026) - Flapen"
---
# **reef safe sunscreen spf 30**
**Worth a look**
Shows searches that convert (20.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 64Growth 68Conversion 100Competition 29Returns 98Price range 75Avg price 80Brand share 0Review moat 23Quality gap 23
**Conversion**
**Incredible****20.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.95–$35.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+49.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$602K**
$602K/yr · 175K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,382.13**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, reef safe sunscreen spf 30 is a $602K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reef safe sunscreen spf 30 market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$511K–$681K**
- units × avg price
- **Conversion rate**
- **20.2%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**105**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Sun Bum63% - Neutrogena37% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — +49.2% search growth over the last 90 days.
5K3KSpike '26Prime Day '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/reef-safe-sunscreen-spf-30/trend)
## **Top reef safe sunscreen spf 30 search terms**
- **sunbum 30**28K/yr+100.0%18.5% conv. - **sun bum 30**22K/yr+126.1%20.4% conv. - **reef safe sunscreen spf 30**31K/yr-24.2%3.5% conv. - **neutrogena sunscreen 30**14K/yr+44.7%14.8% conv. - **sun bum spf 30**10K/yr+88.0%14.1% conv. - **sun bum 30 sunscreen**7K/yr+69.3%16.1% conv. - **sun bum sunscreen 30**8K/yr+118.1%16.4% conv. - **neutrogena sunscreen spf 30**10K/yr+3.2%13.6% conv. - **neutrogena beach defense 30**5K/yr+93.1%23.2% conv. - **neutrogena spf 30**6K/yr+20.3%11.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/reef-safe-sunscreen-spf-30/search-terms)
## **Top reef safe sunscreen spf 30 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$60K20%$120K30%$181K40%$241K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sun Bum Original SPF 30 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - 8 oz**Sun Bum**$17.29**4.7★23,164 rev](https://www.amazon.com/dp/B004XGPMFA) [2**Sun Bum Original SPF 30 Sunscreen Body Spray - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - 6 oz**Sun Bum**$14.38**4.8★11,250 rev](https://www.amazon.com/dp/B004XGLE7K) [3**Sun Bum Original SPF 30 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 3 oz**Sun Bum**$8.72**4.7★23,164 rev](https://www.amazon.com/dp/B00JE3DZ2E) [4**Neutrogena Ultra Sheer Dry-Touch Sunscreen SPF 30 for Face & Body Lightweight Non Greasy Broad Spectrum UVA/UVB Protection No White Cast Water Resistant (80 Min) Travel Sunscreen Lotion 3 fl oz**Neutrogena**$8.50**4.7★273 rev](https://www.amazon.com/dp/B01MYQW5SM) [5**Neutrogena Sunscreen Lotion Beach Defense SPF 30 Face and Body Sunscreen Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Fast Absorbing Sun Care 6.7 fl. oz**Neutrogena**$11.05**4.7★2,447 rev](https://www.amazon.com/dp/B00AKG404Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sun Bum Original SPF 30 Sunscreen Body Spray - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - 6 oz (Pack of 2)**Sun Bum**$29.92**11,250 rev1y ago](https://www.amazon.com/dp/B0F38RYX9F) [**Sun Bum Road Tripper - Travel Sized Sun Care Pack with Sunscreen Lotion Face Stick and Lip Balm - SPF 30 Broad Spectrum UVA/UVB Protection - Hawaii 104 Act Compliant - TSA Friendly**Sun Bum**$22.69**756 rev1y ago](https://www.amazon.com/dp/B0DMHN59NR) [**Sun Bum Original SPF 30 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 16 oz**Sun Bum**$31.17**23,164 rev1y ago](https://www.amazon.com/dp/B0DKKJF7RB) [**Sun Bum Original SPF 30 Sunscreen Lotion | Vegan and Hawaii 104 Act Compliant (Octinoxate & Oxybenzone Free) Broad Spectrum Moisturizing UVA/UVB Sunscreen with Vitamin E | 3 oz (Pack of 2)**Sun Bum**$22.87**23,164 rev3y ago](https://www.amazon.com/dp/B0C7SKNG2K) [**Neutrogena Purescreen+ Tinted Sunscreen for Face SPF 30 Broad Spectrum Mineral Sunscreen with Zinc Oxide & Vitamin E Water Resistant Fragrance Free Medium 1.1 fl oz**Neutrogena**$15.19**2,765 rev3y ago](https://www.amazon.com/dp/B0BLRGCTS1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neutrogena Ultra Sheer Dry-Touch Sunscreen SPF 30 for Face & Body Lightweight Non Greasy Broad Spectrum UVA/UVB Protection No White Cast Water Resistant (80 Min) Travel Sunscreen Lotion 3 fl oz**Neutrogena**$8.50**4.7★**▲ 84%**](https://www.amazon.com/dp/B01MYQW5SM) [**Sun Bum Original SPF 30 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 3 oz**Sun Bum**$8.72**4.7★**▲ 24%**](https://www.amazon.com/dp/B00JE3DZ2E) [**Sun Bum Original SPF 30 Sunscreen Body Spray - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - 6 oz**Sun Bum**$14.38**4.8★**▲ 20%**](https://www.amazon.com/dp/B004XGLE7K) [**Sun Bum Original SPF 30 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 16 oz**Sun Bum**$31.17**4.7★**▲ 15%**](https://www.amazon.com/dp/B0DKKJF7RB) [**Sun Bum Road Tripper - Travel Sized Sun Care Pack with Sunscreen Lotion Face Stick and Lip Balm - SPF 30 Broad Spectrum UVA/UVB Protection - Hawaii 104 Act Compliant - TSA Friendly**Sun Bum**$22.69**4.8★**▲ 15%**](https://www.amazon.com/dp/B0DMHN59NR)
**~~View all trending →~~**
## **What buyers say about reef safe sunscreen spf 30**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**17%
*“It also has a nice light scent”*
**Quality-Overall**13%
*“Excellent product”*
**Value For Money**8%
*“Good value”*
**Suitability Combination Skin**6%
*“Very good product for the skin”*
**Advertised Vs Actual Product**5%
*“Works as it should”*
**Size-Overall**4%
*“Perfect size”*
**Protection**4%
*“offers durable protection”*
**Weight Light**4%
*“Light and protect from UV”*
**Coverage**3%
*“Excellent coverage”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Color**8%
*“You'll look pale”*
**Advertised Vs Actual Product**7%
*“False advertising”*
**Allergies**5%
*“irritating right under your nose”*
**Oily/Greasy**4%
*“Very greasy”*
**Value For Money**4%
*“Waste of money”*
**Moist/Dry**4%
*“by far gets dry”*
**Leak-Proof**4%
*“It leaks out of the container”*
**Smell**4%
*“It is not scented at all”*
**Thickness**3%
*“This is not ultra sheer”*
**Coverage**3%
*“so very little coverage”*
### **Top return reasons **
**Size-Overall**20%
**Color**12%
**Advertised Vs Actual Product**11%
**Leak-Proof**10%
**Value For Money**8%
**Product Condition**6%
**Smell**4%
**Motor Power**3%
**Functionality-Overall**2%
**Certifications**2%
## **Common questions**
- **Is reef safe sunscreen spf 30 profitable to sell on Amazon United States?**
- The niche generates $602K/yr across 16 tracked products. 90-day search growth is +49.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the reef safe sunscreen spf 30 niche?**
- 2 brands and 105 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in reef safe sunscreen spf 30?**
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Allergies. The return rate is 0.4%.
- **What does it cost to enter the reef safe sunscreen spf 30 niche?**
- Listings span $7.95–$35.81; the average listing price is $17.02 (sweet spot $15–$100). The average incumbent carries 8,382 reviews — the moat a new listing must climb.
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