---
title: "Products — redken - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/redken/products"
last_updated: "2026-07-21T10:24:07.875Z"
locale: en
meta:
  description: "redken clears our launch bar: a $13.6M/yr market growing +19.9% this quarter with returns at 0.9%. Data updated Jul 2026."
  "og:description": "redken clears our launch bar: a $13.6M/yr market growing +19.9% this quarter with returns at 0.9%. Data updated Jul 2026."
  "og:title": "Products — redken - Flapen"
---

# **redken**

**Launch it**

A $13.6M/yr market growing +19.9% this quarter with returns at 0.9% — clears our launch bar.

Market size 100Growth 50Conversion 81Competition 77Returns 96Price range 86Avg price 95Brand share 0Review moat 20Quality gap 35

**Market size**

**Incredible****$13.6M**

$13.6M/yr · 4.8M searches

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$33.38**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.12–$80.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Growth**

**Okay****+19.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****12,888.08**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand