---
title: "Redken Hot Sets 22 — $354K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/redken-hot-sets-22"
last_updated: "2026-08-11T00:49:05.118Z"
locale: en
meta:
description: "Niche score 48/100 · $354K/yr market · 188K searches/yr · $19.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $354K/yr market · 188K searches/yr · $19.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Redken Hot Sets 22 — $354K/yr Amazon US Niche (2026) - Flapen"
---
# **redken hot sets 22**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 45Conversion 86Competition 0Returns 96Price range 74Avg price 86Brand share 0Review moat 16Quality gap 62
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$19.59**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$10.35–$27.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$354K**
$354K/yr · 188K searches
**Growth**
**Okay****+16.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****19,877.75**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, redken hot sets 22 is a $354K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–May. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **redken hot sets 22 market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$294K–$392K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Redken81% - Nexxus15% - CHI5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.2% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, May · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/redken-hot-sets-22/trend)
## **Top redken hot sets 22 search terms**
- **redken thermal spray 22**31K/yr+55.5%10.3% conv. - **redken 22 thermal spray**13K/yr+80.4%9.1% conv. - **redken thermal spray**19K/yr+23.8%7.0% conv. - **nexxus heat protectant spray**12K/yr+20.7%9.3% conv. - **curl setting spray for curling iron**17K/yr-10.1%0.6% conv. - **products to hold curling iron curls**24K/yr-53.0%0.1% conv. - **redken 22**5K/yr+122.2%6.8% conv. - **redken hot sets 22**6K/yr+48.9%9.9% conv. - **redken 22 thermal spray heat protectant**5K/yr+146.5%7.9% conv. - **nexxus prep and protect heat defense**7K/yr-1.1%14.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/redken-hot-sets-22/search-terms)
## **Top redken hot sets 22 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$71K40%$142K60%$212K80%$283K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Redken Thermal Spray 22 High Hold - Thermal Heat Protectant and Setting Mist For Curling and Flat Irons Lasting Frizz Control & Protects Against Heat Damage**Redken**$27.94**4.2★2,486 rev](https://www.amazon.com/dp/B0B64RR2H4) [2**Nexxus Styling Heat Protectant Nourishing Prep & Protect Heat Defense Spray Heat Protection Spray Powered by Styleprotect Technology 6 oz**Nexxus**$12.77**4.5★2,601 rev](https://www.amazon.com/dp/B0CN9N41R2) [3**Redken Thermal Spray 11 Low Hold For All Hair Types - Provides a Smooth Silky & Frizz-Free Blow-Dry Finish while Protecting Against Heat Damage**Redken**$27.28**4.3★2,942 rev](https://www.amazon.com/dp/B008SV2BVE) [4**CHI 44 Iron Guard Thermal Protection Spray for Hair Heat Damage Shield with Ceramic Minerals Lightweight Styling Spray Frizz Control & Shine Enhancer 8 Fl Oz**CHI**$10.35**4.5★71,482 rev](https://www.amazon.com/dp/B002RS6JSA)
### **Newest**
by launch date
[**Nexxus Styling Heat Protectant Nourishing Prep & Protect Heat Defense Spray Heat Protection Spray Powered by Styleprotect Technology 6 oz**Nexxus**$12.77**2,601 rev2y ago](https://www.amazon.com/dp/B0CN9N41R2) [**Redken Thermal Spray 22 High Hold - Thermal Heat Protectant and Setting Mist For Curling and Flat Irons Lasting Frizz Control & Protects Against Heat Damage**Redken**$27.94**2,486 rev3y ago](https://www.amazon.com/dp/B0B64RR2H4) [**Redken Thermal Spray 11 Low Hold For All Hair Types - Provides a Smooth Silky & Frizz-Free Blow-Dry Finish while Protecting Against Heat Damage**Redken**$27.28**2,942 rev13y ago](https://www.amazon.com/dp/B008SV2BVE) [**CHI 44 Iron Guard Thermal Protection Spray for Hair Heat Damage Shield with Ceramic Minerals Lightweight Styling Spray Frizz Control & Shine Enhancer 8 Fl Oz**CHI**$10.35**71,482 rev22y ago](https://www.amazon.com/dp/B002RS6JSA)
### **Trending**
90-day click momentum
[**Redken Thermal Spray 22 High Hold - Thermal Heat Protectant and Setting Mist For Curling and Flat Irons Lasting Frizz Control & Protects Against Heat Damage**Redken**$27.94**4.2★**— 10%**](https://www.amazon.com/dp/B0B64RR2H4) [**Nexxus Styling Heat Protectant Nourishing Prep & Protect Heat Defense Spray Heat Protection Spray Powered by Styleprotect Technology 6 oz**Nexxus**$12.77**4.5★**▼ 17%**](https://www.amazon.com/dp/B0CN9N41R2) [**Redken Thermal Spray 11 Low Hold For All Hair Types - Provides a Smooth Silky & Frizz-Free Blow-Dry Finish while Protecting Against Heat Damage**Redken**$27.28**4.3★**▼ 20%**](https://www.amazon.com/dp/B008SV2BVE) [**CHI 44 Iron Guard Thermal Protection Spray for Hair Heat Damage Shield with Ceramic Minerals Lightweight Styling Spray Frizz Control & Shine Enhancer 8 Fl Oz**CHI**$10.35**4.5★**▼ 22%**](https://www.amazon.com/dp/B002RS6JSA)
## **What buyers say about redken hot sets 22**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**16%
*“fragrance free”*
**Quality-Overall**15%
*“I highly recommend it for anyone looking for reliability and excellence”*
**Hair Styling**9%
*“easy to style”*
**Protection**8%
*“Has good protection”*
**Value For Money**5%
*“Great value”*
**Suitability Curly Hair**4%
*“it conditions my hair great while controlling the frizz”*
**Soft Feel**4%
*“It smooth your hair”*
**Suitability Straight Hair**4%
*“straightener think it helps protect my hair”*
**Hair Growth**3%
*“very useful for my hair”*
**Brightness/Shine/Glow**3%
*“It proves a great shine”*
### **What buyers complain about **
**Smell**13%
*“Unpleasant fragrance”*
**Adhesion/Stickiness**12%
*“TOO sticky”*
**Hair Related**10%
*“Makes your hair hard as a rock”*
**Moist/Dry**9%
*“It looked dry”*
**Suitability Short Hair**6%
*“Useless product - made my hair so hard”*
**Hard Feel**4%
*“not soft or smooth at all”*
**Damage/Burn Hair**3%
*“This product seriously damaged my hair”*
**Oily/Greasy**3%
*“my hair is greasy”*
**Value For Money**3%
*“Too expensive”*
**Quality-Overall**2%
*“not the best out there”*
### **Top return reasons **
**Smell**17%
**Advertised Vs Actual Product**8%
**Suitability Short Hair**8%
**Adhesion/Stickiness**8%
**Leak-Proof**7%
**Functionality-Overall**6%
**Damage/Burn Hair**5%
**Value For Money**5%
**Moist/Dry**5%
**Oily/Greasy**4%
## **Common questions**
- **Is redken hot sets 22 profitable to sell on Amazon United States?**
- The niche generates $354K/yr across 4 tracked products. 90-day search growth is +16.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the redken hot sets 22 niche?**
- 3 brands and 35 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in redken hot sets 22?**
- Top complaints mined from reviews: Smell, Adhesion/Stickiness, Hair Related. The return rate is 0.9%.
- **When does demand for redken hot sets 22 peak?**
- Demand peaks in Feb–May; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the redken hot sets 22 niche?**
- Listings span $10.35–$27.94; the average listing price is $19.59 (sweet spot $15–$100). The average incumbent carries 19,878 reviews — the moat a new listing must climb.
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