---
title: "Reviews — redken hair color - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/redken-hair-color/reviews"
last_updated: "2026-08-10T22:09:09.498Z"
locale: en
meta:
  description: "Niche score 44/100 · $138K/yr market · 545K searches/yr · $12.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $138K/yr market · 545K searches/yr · $12.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — redken hair color - Flapen"
---

# **redken hair color**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 23Conversion 25Competition 70Returns 96Price range 74Avg price 56Brand share 0Review moat 25Quality gap 60

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$5.32–$42.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$12.74**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$138K**

$138K/yr · 545K searches

**Conversion**

**Bad****2.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****4,439.33**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Reviews