---
title: "Redken Hair Color — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/redken-hair-color"
last_updated: "2026-08-10T20:09:01.571Z"
locale: en
meta:
description: "Niche score 44/100 · $138K/yr market · 545K searches/yr · $12.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $138K/yr market · 545K searches/yr · $12.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Redken Hair Color — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **redken hair color**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 23Conversion 25Competition 70Returns 96Price range 74Avg price 56Brand share 0Review moat 25Quality gap 60
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.32–$42.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$12.74**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$138K**
$138K/yr · 545K searches
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,439.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, redken hair color is a $138K/yr Amazon United States market (545K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **redken hair color market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$191K–$255K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 82%
**Open market**
**0%**
- AGE beautiful51% - ion43% - Redken4% - COLORCHARM2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 14 weeks — -4.7% search growth over the last 90 days.
13K8KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/redken-hair-color/trend)
## **Top redken hair color search terms**
- **ion hair dye**127K/yr+3.4%1.4% conv. - **age beautiful hair color**133K/yr-9.1%3.4% conv. - **ion hair color**53K/yr+4.9%0.9% conv. - **redken hair color**38K/yr-19.6%0.2% conv. - **matrix hair color**32K/yr-1.6%0.1% conv. - **agebeautiful hair color**27K/yr-20.2%2.0% conv. - **ion permanent hair dye**10K/yr+115.9%1.1% conv. - **ion color brilliance**24K/yr+3.6%0.6% conv. - **redken serum**15K/yr+2.5%2.6% conv. - **age beautiful**13K/yr-14.1%2.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/redken-hair-color/search-terms)
## **Top redken hair color products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$11K12%$17K16%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ion Permanent Creme Hair Color 4N Medium Brown Vegan Cruelty Free PPD Free 100% Gray Coverage Long Lasting Fade Resistant Color 2.05 oz**ion**$10.77**4.5★299 rev](https://www.amazon.com/dp/B004AGFC6M) [2**Ion Intensive Shine 3N Dark Natural Brown Demi Permanent Creme Hair Color 3N Dark Natural Brown**ion**$10.65**4.4★1,251 rev](https://www.amazon.com/dp/B004FVYLAA) [3**AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker Fuller Hair | Professional Salon Coloring | 6N Light Brown**AGE beautiful**$11.55**4.3★11,657 rev](https://www.amazon.com/dp/B003TZR8GW) [4**AGE beautiful Permanent Hair Dye 1N Jet Black - Deep Black/Natural Black Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Professional Salon Quality**AGE beautiful**$11.67**4.3★11,657 rev](https://www.amazon.com/dp/B003TZUXIW) [5**AGE beautiful Permanent Hair Dye 5NN Medium Intense Brown - Natural Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Professional Salon Quality**AGE beautiful**$11.56**4.3★11,657 rev](https://www.amazon.com/dp/B0108JT3PK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AGE beautiful Permanent Hair Dye 7NWB Dark Neutral Warm Beige Blonde - Warm Blonde/Beige Blonde Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair**AGE beautiful**$11.60**522 rev1y ago](https://www.amazon.com/dp/B0DX87PCK7) [**AGE beautiful Permanent Hair Dye 4NRV Dark Neutral Red Violet Brown - Burgundy/Red Violet Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair**AGE beautiful**$11.71**522 rev1y ago](https://www.amazon.com/dp/B0DX8TMD9Q) [**AGE beautiful Permanent Hair Dye 6NWB Light Neutral Warm Beige Brown - Warm Brown/Beige Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair**AGE beautiful**$11.57**522 rev1y ago](https://www.amazon.com/dp/B0DX8Q3Z7W) [**AGE beautiful Permanent Hair Dye 5NWB Medium Neutral Warm Beige Brown - Warm Brown/Beige Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair**AGE beautiful**$11.51**522 rev1y ago](https://www.amazon.com/dp/B0DX84YD9L) [**Redken Acidic Bonding Concentrate 24/7 Night & Day Serum For Damaged Hair - Nourishes & Restores Overnight Hair Repair & Protection Lightweight & Anti-Frizz**Redken**$42.64**1,423 rev1y ago](https://www.amazon.com/dp/B0DK3TMGQ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ion Brand Color Brilliance Permanent Cream Hair Color 3NN Dark Intense Brown Nourishing Paraphenylenediamine Free 100% Gray Coverage Vegan and Cruelty Free 2.05 Ounce**ion**$11.04**4.4★**▲ 105%**](https://www.amazon.com/dp/B00IYTNXY4) [**AGE beautiful Permanent Hair Dye 4NRV Dark Neutral Red Violet Brown - Burgundy/Red Violet Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair**AGE beautiful**$11.71**4.5★**▲ 98%**](https://www.amazon.com/dp/B0DX8TMD9Q) [**Ion Intensive Shine 3N Dark Natural Brown Demi Permanent Creme Hair Color 3N Dark Natural Brown**ion**$10.65**4.4★**▲ 70%**](https://www.amazon.com/dp/B004FVYLAA) [**Ion Intensive Shine 4N Medium Natural Brown Demi Permanent Creme Hair Color 4N Medium Natural Brown**ion**$10.88**4.4★**▲ 55%**](https://www.amazon.com/dp/B004FVRKNK) [**AGE beautiful Permanent Hair Dye 3N Darkest Brown - Very Dark Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Professional Salon Quality**AGE beautiful**$11.67**4.3★**▲ 51%**](https://www.amazon.com/dp/B003TZR8MQ)
**~~View all trending →~~**
## **What buyers say about redken hair color**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“Color is beautiful”*
**Quality-Overall**12%
*“Great quality for th cost”*
**Suitability Colored Hair**7%
*“My favorite hair color”*
**Soft Feel**6%
*“My hair is so soft”*
**Ease Of Use**5%
*“Easy to use”*
**Coverage**4%
*“Covers well”*
**Suitability Straight Hair**3%
*“It lifted my hair evenly without excessive damage”*
**Smell**3%
*“minimal smell”*
**Durability**2%
*“after a couple of weeks it still looks good”*
**Advertised Vs Actual Product**2%
*“works like a charm”*
### **What buyers complain about **
**Color**21%
*“color is off”*
**Functionality-Overall**11%
*“it didnt do the job :”*
**Suitability Colored Hair**9%
*“Didn't color grey hair completely”*
**Value For Money**8%
*“A bit pricey”*
**Smell**6%
*“which makes it harder for me to smell things”*
**Durability**3%
*“quickly seems to dissipate”*
**Quality-Overall**3%
*“Cheap product”*
**Hair Related**3%
*“kinda fried my hair”*
**Instructions/User Manual/Troubleshooting**2%
*“There is no single instruction as how to use it either”*
**Damage/Burn Hair**2%
*“Bleaching hair”*
### **Top return reasons **
**Color**35%
**Suitability Colored Hair**16%
**Advertised Vs Actual Product**12%
**Functionality-Overall**7%
**Value For Money**3%
**Size-Overall**3%
**Product Condition**2%
**Suitability Short Hair**2%
**Damage/Burn Hair**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is redken hair color profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 39 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the redken hair color niche?**
- 4 brands and 14 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in redken hair color?**
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.9%.
- **What does it cost to enter the redken hair color niche?**
- Listings span $5.32–$42.64; the average listing price is $12.74 (sweet spot $15–$100). The average incumbent carries 4,439 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)