---
title: "Redken Frizz Dismiss — $878K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/redken-frizz-dismiss"
last_updated: "2026-08-10T19:25:44.855Z"
locale: en
meta:
description: "Niche score 54/100 · $878K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $878K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Redken Frizz Dismiss — $878K/yr Amazon US Niche (2026) - Flapen"
---
# **redken frizz dismiss**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 75Growth 39Conversion 88Competition 33Returns 96Price range 80Avg price 95Brand share 0Review moat 23Quality gap 38
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.83**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$7.81–$46.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$878K**
$878K/yr · 362K searches
**Growth**
**Okay****+11.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****7,142.06**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, redken frizz dismiss is a $878K/yr Amazon United States market (362K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **redken frizz dismiss market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$715K–$953K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- Redken65% - Briogeo16% - L'Oreal Paris15% - Joico4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/redken-frizz-dismiss/trend)
## **Top redken frizz dismiss search terms**
- **redken frizz dismiss**109K/yr+24.2%9.4% conv. - **briogeo farewell frizz**43K/yr+7.1%11.7% conv. - **heat protectant cream**30K/yr-20.3%2.7% conv. - **loreal elvive total repair 5**24K/yr-11.7%6.5% conv. - **redken frizz**16K/yr+29.7%6.0% conv. - **redken anti frizz**15K/yr+30.6%6.3% conv. - **frizz dismiss redken**9K/yr+88.7%10.8% conv. - **redken frizz dismiss cream**11K/yr+99.4%13.8% conv. - **redken frizz dismiss rebel tame**12K/yr+10.3%11.7% conv. - **loreal total repair 5**14K/yr-9.5%4.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/redken-frizz-dismiss/search-terms)
## **Top redken frizz dismiss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$88K20%$176K30%$263K40%$351K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Redken Frizz Dismiss Rebel Tame Heat Protective Leave-In Cream For Frizzy Hair - Protects Hair Against Frizz 8 Oz**Redken**$32.44**4.6★5,812 rev](https://www.amazon.com/dp/B07PZ88773) [2**Redken Frizz Dismiss Instant Deflate Oil-In-Serum For Frizzy Hair - Enhances Smoothness and Shine With Babassu Oil Sulfate-Free**Redken**$35.50**4.6★3,453 rev](https://www.amazon.com/dp/B07P889X57) [3**Briogeo Farewell Frizz Blow Dry Perfection & Heat Protectant Crme | Silicone-Free Styling Cream for Frizz Control Smoothness & Shine | Protects Up to 450F | Vegan & Cruelty-Free | 2 oz**Briogeo**$11.36**4.4★2,623 rev](https://www.amazon.com/dp/B0CGW775WF) [4**LOreal Paris Elvive Total Repair 5 Protein Recharge Leave In Conditioner Treatment and Heat Protectant 5.1 Ounce**L'Oreal Paris**$7.81**4.6★14,295 rev](https://www.amazon.com/dp/B0751LB83D) [5**Briogeo Farewell Frizz Blow Dry Perfection & Heat Protectant Crme | Silicone-Free Styling Cream for Frizz Control Smoothness & Shine | Protects Up to 450F | Vegan & Cruelty-Free | 4 oz**Briogeo**$22.85**4.4★2,623 rev](https://www.amazon.com/dp/B07MN1HV5G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Briogeo Farewell Frizz Blow Dry Perfection & Heat Protectant Crme | Silicone-Free Styling Cream for Frizz Control Smoothness & Shine | Protects Up to 450F | Vegan & Cruelty-Free | 2 oz**Briogeo**$11.36**2,623 rev2y ago](https://www.amazon.com/dp/B0CGW775WF) [**Briogeo Farewell Frizz Rosarco Milk Leave-In Conditioning Spray | Lightweight Detangler & Frizz Control with Rosehip Argan & Coconut Oils | Silicone-Free | Vegan & Cruelty-Free | 1.75 oz**Briogeo**$11.43**4,473 rev4y ago](https://www.amazon.com/dp/B08FRTPBLP) [**Redken Frizz Dismiss Mask Intense Smoothing Treatment For Unruly Hair - Ultra Hydrating Smoothing Hair Mask Hydrates Smooths and Tames Frizz**Redken**$34.73**586 rev5y ago](https://www.amazon.com/dp/B08SSDKSV8) [**Redken Frizz Dismiss Shampoo | Sulfate Free Shampoo For Frizzy Hair | Gently Cleanses Smooths and Adds Shine | Weightless Long-Lasting Frizz Control | Humidity Protection | Anti Frizz**Redken**$26.02**6,595 rev5y ago](https://www.amazon.com/dp/B08SSCH7YS) [**Redken Frizz Dismiss Conditioner | Sulfate Free Conditioner For Frizzy Hair | Moisturizes and Smooths | Provides Soft Silky Hair | Long-Lasting Frizz Control | Humidity Protection | Anti Frizz**Redken**$25.93**6,747 rev5y ago](https://www.amazon.com/dp/B08SSD79DC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Redken Sulfate Free Frizz Dismiss Shampoo For Frizzy Hair - Smooths & Manages Frizz**Redken**$46.46**4.5★**▲ 50%**](https://www.amazon.com/dp/B00UK4VBC2) [**Redken Frizz Dismiss Conditioner | Weightless Frizz Control | Anti Frizz for Smoother Hair | Sulfate Free | 33.8 fl. Oz**Redken**$45.83**4.5★**▲ 30%**](https://www.amazon.com/dp/B00UJZRO50) [**Briogeo Farewell Frizz Rosarco Milk Leave-In Conditioning Spray | Lightweight Detangler & Frizz Control with Rosehip Argan & Coconut Oils | Silicone-Free | Vegan & Cruelty-Free | 1.75 oz**Briogeo**$11.43**4.4★**▲ 18%**](https://www.amazon.com/dp/B08FRTPBLP) [**Redken Frizz Dismiss Rebel Tame Heat Protective Leave-In Cream For Frizzy Hair - Protects Hair Against Frizz 8 Oz**Redken**$32.44**4.6★**▲ 13%**](https://www.amazon.com/dp/B07PZ88773) [**Redken Frizz Dismiss Instant Deflate Oil-In-Serum For Frizzy Hair - Enhances Smoothness and Shine With Babassu Oil Sulfate-Free**Redken**$35.50**4.6★**— 6%**](https://www.amazon.com/dp/B07P889X57)
**~~View all trending →~~**
## **What buyers say about redken frizz dismiss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**17%
*“Leaves hair soft”*
**Smell**17%
*“clean smelling”*
**Quality-Overall**11%
*“Excellent product”*
**Suitability Curly Hair**7%
*“It works great on my thick curly hair”*
**Value For Money**7%
*“Good for price”*
**Moist/Dry**6%
*“It helps reduce dryness”*
**Hair Styling**5%
*“helps to style my hair”*
**Suitability Straight Hair**4%
*“Works great on hair”*
**Hair Growth**4%
*“This gave my hair so much life back”*
**Durability**2%
*“Lasts a long time”*
### **What buyers complain about **
**Smell**12%
*“Very bad smell”*
**Moist/Dry**11%
*“Dried my hair”*
**Hair Related**9%
*“And it left my hair weird”*
**Oily/Greasy**6%
*“Feels greasy”*
**Value For Money**5%
*“Overpriced”*
**Functionality-Overall**4%
*“The pump doesn't work”*
**Product Condition**4%
*“-and it appears that this product was used”*
**Suitability Curly Hair**4%
*“Its not recommended for curly and thick hair”*
**Suitability Short Hair**3%
*“tangle-prone hair for about a week--and then it stopped working for me”*
**Allergies**3%
*“Itchy scalp after use”*
### **Top return reasons **
**Smell**12%
**Functionality-Overall**10%
**Advertised Vs Actual Product**9%
**Suitability Short Hair**8%
**Value For Money**8%
**Size-Overall**7%
**Product Condition**6%
**Moist/Dry**5%
**Oily/Greasy**4%
**Leak-Proof**3%
## **Common questions**
- **Is redken frizz dismiss profitable to sell on Amazon United States?**
- The niche generates $878K/yr across 16 tracked products. 90-day search growth is +11.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the redken frizz dismiss niche?**
- 4 brands and 40 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in redken frizz dismiss?**
- Top complaints mined from reviews: Smell, Moist/Dry, Hair Related. The return rate is 0.8%.
- **When does demand for redken frizz dismiss peak?**
- Demand peaks in Jun; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the redken frizz dismiss niche?**
- Listings span $7.81–$46.46; the average listing price is $23.83 (sweet spot $15–$100). The average incumbent carries 7,142 reviews — the moat a new listing must climb.
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