---
title: "Products — redken frizz dismiss conditioner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/redken-frizz-dismiss-conditioner/products"
last_updated: "2026-08-07T15:50:51.684Z"
locale: en
meta:
  description: "Niche score 64/100 · $3.3M/yr market · 557K searches/yr · $35.63 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $3.3M/yr market · 557K searches/yr · $35.63 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — redken frizz dismiss conditioner - Flapen"
---

# **redken frizz dismiss conditioner**

**Launch it**

A $3.3M/yr market growing +18.5% this quarter with returns at 0.9% — clears our launch bar.

Market size 96Growth 48Conversion 98Competition 63Returns 96Price range 95Avg price 95Brand share 0Review moat 23Quality gap 33

**Conversion**

**Incredible****16.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$3.3M**

$3.3M/yr · 557K searches

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$35.63**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$25.93–$47.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+18.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,403.59**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products