---
title: "Redken Clarifying Shampoo — $52K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/redken-clarifying-shampoo"
last_updated: "2026-08-10T22:50:57.354Z"
locale: en
meta:
description: "Niche score 43/100 · $52K/yr market · 77K searches/yr · $18.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $52K/yr market · 77K searches/yr · $18.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Redken Clarifying Shampoo — $52K/yr Amazon US Niche (2026) - Flapen"
---
# **redken clarifying shampoo**
**Skip it**
A deep review moat (30,531 avg reviews) — this niche doesn't clear our bar today.
Market size 13Growth 19Conversion 45Competition 35Returns 91Price range 62Avg price 84Brand share 33Review moat 11Quality gap 78
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.64**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$2.28–$35.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$52K**
$52K/yr · 77K searches
**Review moat**
**Bad****30,531.25**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, redken clarifying shampoo is a $52K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 43/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **redken clarifying shampoo market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$56K–$75K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#399**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**10%**
- KERACOLOR48% - Malibu C12% - oVertone10% - Color Oops10% - SALERM5% - POWERTOOLS4% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.
3K2KSpike '24 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/redken-clarifying-shampoo/trend)
## **Top redken clarifying shampoo search terms**
- **keracolor shampoo**18K/yr+1.2%2.0% conv. - **color removing shampoo**18K/yr-18.4%3.7% conv. - **color stripping shampoo**10K/yr-2.0%3.6% conv. - **color remover shampoo**7K/yr-11.3%4.2% conv. - **color fading shampoo**8K/yr-15.1%3.9% conv. - **hair color remover shampoo**6K/yr-16.3%3.2% conv. - **kera color shampoo**5K/yr-24.7%2.1% conv. - **color fading shampoo for dyed hair**3K/yr-6.3%3.4% conv. - **color stripping shampoo for dyed hair**3K/yr-54.8%2.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/redken-clarifying-shampoo/search-terms)
## **Top redken clarifying shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$16K40%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Keracolor Fade Effect Color Fading Shampoo Gently Reduces Semi-Permanent Hair Color Intensity 9.75 Fl Oz**KERACOLOR**$19.68**3.8★778 rev](https://www.amazon.com/dp/B09KMT63SL) [2**Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Espresso Hair Color 12 Fl Oz**KERACOLOR**$20.23**4.2★91,560 rev](https://www.amazon.com/dp/B085TB7KGG) [3**oVertone Haircare The Fader Clarifying Shampoo - pH-Balanced Deep Cleansing Shampoo for All Hair Types - Fast Color Fading Formula with Intense Hydration - Sulfate-Free Vegan & Cruelty-Free - 8 oz**oVertone**$17.10**4.0★104 rev](https://www.amazon.com/dp/B095XS1GDM) [4**Malibu C Un-Do-Goo > pH 9 Shampoo 1 ct.**Malibu C**$2.28**4.5★6,881 rev](https://www.amazon.com/dp/B089MCVF9N) [5**Color Oops Extra Conditioning Hair Color Remover 1 Application Hair Dye Remover Processes in 20 Minutes Safely Removes Permanent & Semi-Permanent Dye Ammonia & Bleach Free**Color Oops**$11.37**3.8★8,198 rev](https://www.amazon.com/dp/B0011DRT9K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Clarify Sulfate Free Shampoo with Antioxidants Clarifying Shampoo for Hard Water Exposure and Styling Build-up EverPure 6.8 Fl Oz**L'Oreal Paris**$9.67**3,832 rev2y ago](https://www.amazon.com/dp/B0CLBG8FZZ) [**Color Oops Fading Wash Kit with Activated Charcoal Hair Lightening Wash Gently Fades Processed Hair Lifts 1-2 Levels of Bold Color and Brightens Tone Vegan & Cruelty Free**Color Oops**$14.98**51 rev3y ago](https://www.amazon.com/dp/B0BSG9SLCX) [**Olaplex N.4C Bond Maintenance Clarifying Deep Cleansing Shampoo | Removes Damage Causing Impurities & Buildup | Helps Restore Color Vibrancy | For Coily Curly Straight and Wavy 8.5 Fl. Oz.**Olaplex**$29.24**3,194 rev3y ago](https://www.amazon.com/dp/B0B4BG3HPM) [**LOral Professionnel Paris Metal Detox Shampoo - Sulfate-Free Anti-Breakage Shampoo For Damaged or Color-Treated Hair Detoxifies Prevents Damage & Prolongs Hair Color**L'Oréal Professionnel Paris**$35.84**11,098 rev4y ago](https://www.amazon.com/dp/B07BCCRWVT) [**Keracolor Fade Effect Color Fading Shampoo Gently Reduces Semi-Permanent Hair Color Intensity 9.75 Fl Oz**KERACOLOR**$19.68**778 rev4y ago](https://www.amazon.com/dp/B09KMT63SL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keracolor Clenditioner MOCHA Hair Dye - Semi Permanent Hair Color Depositing Conditioner Cruelty-free 12 fl oz (Pack of 1)**KERACOLOR**$20.42**4.2★**▲ 231%**](https://www.amazon.com/dp/B07N6JTZK5) [**Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Merlot Hair Color 12 Fl Oz**KERACOLOR**$20.22**4.2★**▲ 159%**](https://www.amazon.com/dp/B085SY5THY) [**Keracolor Clenditioner PURPLE Hair Dye - Semi Permanent Hair Color Depositing Conditioner Cruelty-free 12 Fl. Oz.**KERACOLOR**$20.09**4.2★**▲ 86%**](https://www.amazon.com/dp/B072HX5ZZS) [**LOral Professionnel Paris Metal Detox Shampoo - Sulfate-Free Anti-Breakage Shampoo For Damaged or Color-Treated Hair Detoxifies Prevents Damage & Prolongs Hair Color**L'Oréal Professionnel Paris**$35.84**4.6★**▲ 79%**](https://www.amazon.com/dp/B07BCCRWVT) [**oVertone Haircare The Fader Clarifying Shampoo - pH-Balanced Deep Cleansing Shampoo for All Hair Types - Fast Color Fading Formula with Intense Hydration - Sulfate-Free Vegan & Cruelty-Free - 8 oz**oVertone**$17.10**4.0★**▲ 44%**](https://www.amazon.com/dp/B095XS1GDM)
**~~View all trending →~~**
## **What buyers say about redken clarifying shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“Color is pretty”*
**Smell**10%
*“Great smell”*
**Quality-Overall**10%
*“Good hair product”*
**Soft Feel**6%
*“Hair is soft”*
**Suitability Colored Hair**5%
*“This product refreshed my hair color perfectly”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Cleansing**4%
*“feels so clean”*
**Color Fading/Discoloration**3%
*“Helped get the color out of my hair immediately”*
**Ease Of Use**3%
*“this is a really convenient option”*
**Efficiency**3%
*“Works great”*
### **What buyers complain about **
**Color**18%
*“do not like the color”*
**Smell**16%
*“Weird smell”*
**Functionality-Overall**14%
*“Barely worked”*
**Suitability Colored Hair**10%
*“Didn't seem to color my hair”*
**Value For Money**4%
*“The price is very high”*
**Moist/Dry**3%
*“Worsens dryness”*
**Hair Related**3%
*“I have so much hair sometimes its really hard to manage”*
**Color Fading/Discoloration**2%
*“Not Worth It – Caused Damage and Discoloration”*
**Damage/Burn Hair**2%
*“This stuff fried my hair”*
**Leak-Proof**1%
*“Leaked”*
### **Top return reasons **
**Color**22%
**Functionality-Overall**15%
**Suitability Colored Hair**13%
**Leak-Proof**9%
**Advertised Vs Actual Product**8%
**Smell**4%
**Suitability Short Hair**3%
**Value For Money**3%
**Moist/Dry**3%
**Product Condition**3%
## **Common questions**
- **Is redken clarifying shampoo profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 20 tracked products. 90-day search growth is -12.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the redken clarifying shampoo niche?**
- 11 brands and 55 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in redken clarifying shampoo?**
- Top complaints mined from reviews: Color, Smell, Functionality-Overall. The return rate is 1.2%.
- **When does demand for redken clarifying shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the redken clarifying shampoo niche?**
- Listings span $2.28–$35.84; the average listing price is $18.64 (sweet spot $15–$100). The average incumbent carries 30,531 reviews — the moat a new listing must climb.
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