---
title: "Redken Brews Molding Paste — $586K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/redken-brews-molding-paste"
last_updated: "2026-08-10T20:00:17.774Z"
locale: en
meta:
description: "Niche score 48/100 · $586K/yr market · 195K searches/yr · $18.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $586K/yr market · 195K searches/yr · $18.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Redken Brews Molding Paste — $586K/yr Amazon US Niche (2026) - Flapen"
---
# **redken brews molding paste**
**Skip it**
Soft demand (-19.7% this quarter) — this niche doesn't clear our bar today.
Market size 64Growth 15Conversion 98Competition 15Returns 97Price range 56Avg price 83Brand share 23Review moat 24Quality gap 37
**Conversion**
**Incredible****16.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.19**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$586K**
$586K/yr · 195K searches
**Price range**
**Good****$5.08–$27.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,246.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-19.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, redken brews molding paste is a $586K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Apr. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **redken brews molding paste market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$546K–$728K**
- units × avg price
- **Conversion rate**
- **16.5%**
- **Avg BSR**
- **#69**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **101 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**7%**
- Redken67% - Redken Brews13% - DOVE MEN + CARE4% - Cremo4% - Bed Head3% - Kenra3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -19.7% search growth over the last 90 days.
5K4KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb, Apr · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/redken-brews-molding-paste/trend)
## **Top redken brews molding paste search terms**
- **redken texture paste**32K/yr-25.7%24.1% conv. - **redken brews molding paste**16K/yr+25.8%16.7% conv. - **styling paste**15K/yr+2.9%3.1% conv. - **redken pliable paste**13K/yr+12.8%23.3% conv. - **texture paste for hair**11K/yr-9.5%4.6% conv. - **texturizing paste**9K/yr+45.0%2.2% conv. - **redken paste**10K/yr-5.6%16.4% conv. - **redken rough paste 12**11K/yr-20.2%18.0% conv. - **hair texture paste**7K/yr+12.3%3.9% conv. - **redken pliable paste for hair**8K/yr-8.3%24.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/redken-brews-molding-paste/search-terms)
## **Top redken brews molding paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$59K20%$117K30%$176K40%$234K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Redken Long-Lasting Styling Paste For All Hair Types - Adds Long-Lasting Texture & Definition With Flexible Control Medium Hold**Redken**$27.42**4.5★5,742 rev](https://www.amazon.com/dp/B0G3P86NDH) [2**Redken Pliable Styling Paste With Flexible Hold For All Hair Types - Adds Lightweight Flexible Texture & Moisture Medium Hold**Redken**$26.05**4.6★6,690 rev](https://www.amazon.com/dp/B00IYYWXYA) [3**Redken Brews Molding Paste For Men For all Hair Types - High Hold & Maximum Control Natural and Matte Finish Sulfate-Free 5 Fl Oz**Redken Brews**$21.84**4.5★2,971 rev](https://www.amazon.com/dp/B08M4CXBSS) [4**DOVE MEN + CARE Styling Aid 3 count Sculpting Hair Paste Hair Product for a Medium Hold Hair Styling for a Textured Look With A Matte Finish 1.75 oz**DOVE MEN + CARE**$21.13**4.7★882 rev](https://www.amazon.com/dp/B09WZ5H157) [5**Cremo Hair Styling Texture Paste Premium Barber Grade Texture Paste for Hair Styling 3.4 Oz**Cremo**$9.88**4.4★7,186 rev](https://www.amazon.com/dp/B0FY8299DH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Redken Long-Lasting Styling Paste For All Hair Types - Adds Long-Lasting Texture & Definition With Flexible Control Medium Hold**Redken**$27.42**5,742 rev6mo ago](https://www.amazon.com/dp/B0G3P86NDH) [**Cremo Hair Styling Texture Paste Premium Barber Grade Texture Paste for Hair Styling 3.4 Oz**Cremo**$9.88**7,186 rev8mo ago](https://www.amazon.com/dp/B0FY8299DH) [**DOVE MEN + CARE Styling Aid 3 count Sculpting Hair Paste Hair Product for a Medium Hold Hair Styling for a Textured Look With A Matte Finish 1.75 oz**DOVE MEN + CARE**$21.13**882 rev4y ago](https://www.amazon.com/dp/B09WZ5H157) [**Redken Brews Molding Paste For Men For all Hair Types - High Hold & Maximum Control Natural and Matte Finish Sulfate-Free 5 Fl Oz**Redken Brews**$21.84**2,971 rev5y ago](https://www.amazon.com/dp/B08M4CXBSS) [**STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling**STMNT**$23.99**2,815 rev5y ago](https://www.amazon.com/dp/B08DBHTXGW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cremo Hair Styling Texture Paste Premium Barber Grade Texture Paste for Hair Styling 3.4 Oz**Cremo**$9.88**4.4★**▲ 125%**](https://www.amazon.com/dp/B0FY8299DH) [**Redken Brews Holding Gel For Men | Mens Hair Gel | Medium Hold Styling | Medium Shine | Flake-Free No Crunch Styling | For All Hair Types Great For Curly Hair |5 Fl Oz**Redken Brews**$21.40**4.6★**▲ 92%**](https://www.amazon.com/dp/B0795Z5WP5) [**Redken Long-Lasting Styling Paste For All Hair Types - Adds Long-Lasting Texture & Definition With Flexible Control Medium Hold**Redken**$27.42**4.5★**▲ 46%**](https://www.amazon.com/dp/B0G3P86NDH) [**DOVE MEN + CARE Styling Aid 3 count Sculpting Hair Paste Hair Product for a Medium Hold Hair Styling for a Textured Look With A Matte Finish 1.75 oz**DOVE MEN + CARE**$21.13**4.7★**— 6%**](https://www.amazon.com/dp/B09WZ5H157) [**LOreal Paris Studio Line Overworked Hair Putty 1.7 oz.**L'Oreal Paris**$5.72**4.5★**— 5%**](https://www.amazon.com/dp/B0014568CO)
**~~View all trending →~~**
## **What buyers say about redken brews molding paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“Great smell”*
**Quality-Overall**12%
*“High quality product at an affordable price”*
**Hair Styling**9%
*“Great hair hold”*
**Texture/Consistency-Overall**7%
*“Great texture”*
**Suitability Straight Hair**5%
*“Great for fine hair”*
**Value For Money**4%
*“Worth the money”*
**Ease Of Use**4%
*“I found it easy to work with”*
**Durability**3%
*“Have used this for years”*
**Soft Feel**3%
*“Smooth and creamy”*
**Advertised Vs Actual Product**3%
*“Found what I was looking for”*
### **What buyers complain about **
**Smell**12%
*“it doesn't have any strong scent”*
**Adhesion/Stickiness**8%
*“Way too sticky”*
**Oily/Greasy**7%
*“Makes my hair feel a little oily”*
**Value For Money**6%
*“It is expensive”*
**Hair Related**5%
*“not hair”*
**Suitability Short Hair**4%
*“with short hair”*
**Functionality-Overall**3%
*“Doesn't do anything”*
**Durability**2%
*“Deteriorated too quickly”*
**Moist/Dry**2%
*“However after a weeks use my hair started really getting dry”*
**Brightness/Shine/Glow**2%
*“No shine which is what i prefer”*
### **Top return reasons **
**Smell**15%
**Adhesion/Stickiness**10%
**Advertised Vs Actual Product**10%
**Texture/Consistency-Overall**10%
**Suitability Short Hair**8%
**Functionality-Overall**7%
**Oily/Greasy**4%
**Product Condition**4%
**Suitability Straight Hair**3%
**Value For Money**3%
## **Common questions**
- **Is redken brews molding paste profitable to sell on Amazon United States?**
- The niche generates $586K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the redken brews molding paste niche?**
- 9 brands and 52 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in redken brews molding paste?**
- Top complaints mined from reviews: Smell, Adhesion/Stickiness, Oily/Greasy. The return rate is 0.6%.
- **When does demand for redken brews molding paste peak?**
- Demand peaks in Feb–Apr; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the redken brews molding paste niche?**
- Listings span $5.08–$27.42; the average listing price is $18.19 (sweet spot $15–$100). The average incumbent carries 5,246 reviews — the moat a new listing must climb.
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