---
title: "Redken Blonde — $15K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/redken-blonde"
last_updated: "2026-08-10T22:51:14.625Z"
locale: en
meta:
description: "Niche score 37/100 · $15K/yr market · 10K searches/yr · $33.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $15K/yr market · 10K searches/yr · $33.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Redken Blonde — $15K/yr Amazon US Niche (2026) - Flapen"
---
# **redken blonde**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 42Conversion 55Competition 15Returns 93Price range 85Avg price 95Brand share 0Review moat 23Quality gap 28
**Avg price**
**Incredible****$33.15**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$10.49–$45.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+13.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,210.9**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$15K**
$15K/yr · 10K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, redken blonde is a $15K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 37/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **redken blonde market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$8K–$17K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#254**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **30%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Redken100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.9% search growth over the last 90 days.
700500Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/redken-blonde/trend)
## **Top redken blonde products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$2K30%$5K45%$7K60%$9K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Redken Blondage Color Depositing Purple Shampoo For Blonde Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid 10.1 Fl Oz**Redken**$27.63**4.6★15,885 rev](https://www.amazon.com/dp/B08SSGQJS7) [2**Redken Blondage Express Anti-Brass Mask For Blonde & Highlighted Hair - Ultra-Pigmented Purple Mask For Blonde Hair 8.5 Fl Oz**Redken**$34.86**4.5★3,778 rev](https://www.amazon.com/dp/B07VVRVTX2) [3**Redken Blondage Color Depositing Purple Shampoo For Blonde Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid 33.8 Fl Oz**Redken**$44.99**4.6★15,885 rev](https://www.amazon.com/dp/B07CVPCX9X) [4**Redken Blondage Color Depositing Purple Conditioner | For Blonde Hair | Neutralizes Brass & Moisturizes Hair | With Pure Violet Pigments | 33.8 Fl Oz**Redken**$45.18**4.6★7,823 rev](https://www.amazon.com/dp/B07CYGHX8X) [5**Redken Blondage Purple Conditioner For Blonde Hair - Tones & Moisturizes Brassy Hair Color Depositing**Redken**$27.45**4.6★7,823 rev](https://www.amazon.com/dp/B08SSCGM9R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Redken Acidic Bonding Concentrate 24/7 Night & Day Serum For Damaged Hair - Nourishes & Restores Overnight Hair Repair & Protection Lightweight & Anti-Frizz**Redken**$42.64**1,444 rev1y ago](https://www.amazon.com/dp/B0DK3TMGQ7) [**Redken Acidic Color Gloss Heat Protection Leave-In Treatment Spray For Color Treated Hair - Conditions and Adds Hair Shine Heat Protectant Leave In Conditioner**Redken**$32.54**1,366 rev2y ago](https://www.amazon.com/dp/B0CM6MQ23F) [**Redken Acidic Color Gloss Conditioner - Salon-Grade Hair Gloss & Shine Seals the Cuticle For Dull or Color-Treated Hair Vegan**Redken**$33.10**1,662 rev2y ago](https://www.amazon.com/dp/B0CM6KKLSS) [**Redken Blondage Color Depositing Purple Shampoo For Blonde Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid 10.1 Fl Oz**Redken**$27.63**15,885 rev5y ago](https://www.amazon.com/dp/B08SSGQJS7) [**Redken Blondage Purple Conditioner For Blonde Hair - Tones & Moisturizes Brassy Hair Color Depositing**Redken**$27.45**7,823 rev5y ago](https://www.amazon.com/dp/B08SSCGM9R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Redken Acidic Color Gloss Conditioner - Salon-Grade Hair Gloss & Shine Seals the Cuticle For Dull or Color-Treated Hair Vegan**Redken**$33.10**4.6★**▲ 94%**](https://www.amazon.com/dp/B0CM6KKLSS) [**Redken Blondage Color Depositing Purple Conditioner | For Blonde Hair | Neutralizes Brass & Moisturizes Hair | With Pure Violet Pigments | 33.8 Fl Oz**Redken**$45.18**4.6★**▲ 79%**](https://www.amazon.com/dp/B07CYGHX8X) [**Redken Acidic Color Gloss Heat Protection Leave-In Treatment Spray For Color Treated Hair - Conditions and Adds Hair Shine Heat Protectant Leave In Conditioner**Redken**$32.54**4.6★**▲ 47%**](https://www.amazon.com/dp/B0CM6MQ23F) [**Redken Color Extend Blondage Color Depositing Purple Conditioner | Hair Toner For Blonde Hair | Neutralizes Brass & Moisturizes Hair | With Pure Violet Pigments**Redken**$10.49**4.6★**▲ 40%**](https://www.amazon.com/dp/B07R5JMYWP) [**Redken Blondage Color Depositing Purple Shampoo For Blonde Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid 33.8 Fl Oz**Redken**$44.99**4.6★**▲ 29%**](https://www.amazon.com/dp/B07CVPCX9X)
**~~View all trending →~~**
## **What buyers say about redken blonde**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Excellent product”*
**Smell**12%
*“the scent is light”*
**Soft Feel**11%
*“Leaves Hair Soft”*
**Suitability Colored Hair**6%
*“Give your hair get color”*
**Moist/Dry**5%
*“Definitely hydrating and softens your hair”*
**Color**5%
*“clean color with a completely healthy appearance”*
**Suitability Straight Hair**4%
*“Makes your hair feel wonderful”*
**Value For Money**4%
*“Nice value”*
**Hair Styling**4%
*“It really makes my life easy while styling my hair”*
**Brightness/Shine/Glow**4%
*“It adds great shine”*
### **What buyers complain about **
**Value For Money**21%
*“But expensive”*
**Color**11%
*“I dont think it even helped color fade either”*
**Smell**5%
*“It has a kind of off putting scent though”*
**Suitability Colored Hair**5%
*“First, let me say that Im not a novice at taking care of my color treated hair”*
**Hair Related**5%
*“Was horrible to my hair :”*
**Moist/Dry**4%
*“Dried my hair out”*
**Size-Overall**4%
*“the bottles should be bigger”*
**Suitability Short Hair**4%
*“100% don't recommend unless you want to have extremely short hair”*
**Functionality-Overall**2%
*“It didnt do any good for me”*
**Brightness/Shine/Glow**2%
*“it also doesnt make your hair that shiny”*
### **Top return reasons **
**Functionality-Overall**12%
**Size-Overall**10%
**Moist/Dry**9%
**Value For Money**9%
**Suitability Short Hair**9%
**Advertised Vs Actual Product**8%
**Smell**8%
**Color**5%
**Damage/Burn Hair**4%
**Product Condition**4%
## **Common questions**
- **Is redken blonde profitable to sell on Amazon United States?**
- The niche generates $15K/yr across 10 tracked products. 90-day search growth is +13.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the redken blonde niche?**
- 1 brands and 4 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in redken blonde?**
- Top complaints mined from reviews: Value For Money, Color, Smell. The return rate is 1.1%.
- **When does demand for redken blonde peak?**
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the redken blonde niche?**
- Listings span $10.49–$45.18; the average listing price is $33.15 (sweet spot $15–$100). The average incumbent carries 8,211 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)