---
title: "Products — redken all soft shampoo and conditioner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/redken-all-soft-shampoo-and-conditioner/products"
last_updated: "2026-08-10T19:16:31.687Z"
locale: en
meta:
  description: "Niche score 58/100 · $3.1M/yr market · 791K searches/yr · $27.08 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $3.1M/yr market · 791K searches/yr · $27.08 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — redken all soft shampoo and conditioner - Flapen"
---

# **redken all soft shampoo and conditioner**

**Launch it**

A $3.1M/yr market growing +13.2% this quarter with returns at 0.8% — clears our launch bar.

Market size 96Growth 41Conversion 97Competition 31Returns 96Price range 83Avg price 95Brand share 0Review moat 21Quality gap 40

**Conversion**

**Incredible****14.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$3.1M**

$3.1M/yr · 791K searches

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$27.08**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.58–$45.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+13.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****10,677.31**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products