---
title: "Redken All Soft Shampoo and Conditioner — $3.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/redken-all-soft-shampoo-and-conditioner"
last_updated: "2026-08-10T18:20:32.733Z"
locale: en
meta:
description: "Niche score 58/100 · $3.1M/yr market · 791K searches/yr · $27.08 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $3.1M/yr market · 791K searches/yr · $27.08 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Redken All Soft Shampoo and Conditioner — $3.1M/yr Amazon US Niche (2026) - Flapen"
---
# **redken all soft shampoo and conditioner**
**Launch it**
A $3.1M/yr market growing +13.2% this quarter with returns at 0.8% — clears our launch bar.
Market size 96Growth 41Conversion 97Competition 31Returns 96Price range 83Avg price 95Brand share 0Review moat 21Quality gap 40
**Conversion**
**Incredible****14.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$3.1M**
$3.1M/yr · 791K searches
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.08**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.58–$45.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+13.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****10,677.31**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, redken all soft shampoo and conditioner is a $3.1M/yr Amazon United States market (791K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul. Verdict: Launch it — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **redken all soft shampoo and conditioner market data**
- **Units sold / yr**
- **100K–125K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$2.7M–$3.4M**
- units × avg price
- **Conversion rate**
- **14.5%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Redken78% - L'Oreal Paris22%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.2% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/redken-all-soft-shampoo-and-conditioner/trend)
## **Top redken all soft shampoo and conditioner search terms**
- **redken all soft**372K/yr+27.3%10.4% conv. - **redken all soft shampoo and conditioner**78K/yr+17.1%1.8% conv. - **all soft shampoo and conditioner**46K/yr+30.3%1.6% conv. - **loreal glossing shampoo and conditioner**62K/yr-19.3%12.5% conv. - **redken soft shampoo and conditioner**27K/yr-2.1%2.5% conv. - **loreal glossing conditioner**21K/yr-8.6%17.6% conv. - **glossing shampoo and conditioner**23K/yr-13.3%9.0% conv. - **loreal glossing shampoo**24K/yr-18.5%14.4% conv. - **all soft**13K/yr+30.5%8.0% conv. - **glossing conditioner**14K/yr-13.3%10.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/redken-all-soft-shampoo-and-conditioner/search-terms)
## **Top redken all soft shampoo and conditioner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$310K20%$620K30%$931K40%$1.2M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Redken All Soft Shampoo - Moisturizes & Hydrates Dry Brittle Hair Gently Cleanses & Softens Adds Shine With Argan Oil Safe For Color-Treated Hair Sulfate Free**Redken**$44.98**4.6★26,445 rev](https://www.amazon.com/dp/B0007X749U) [2**Redken All Soft Conditioner - Moisturizes & Hydrates Dry Brittle Hair Softens Smooths & Adds Shine Conditioner & Detangler Safe For Color-Treated Hair**Redken**$45.11**4.6★24,527 rev](https://www.amazon.com/dp/B002WTC38Y) [3**Redken All Soft Shampoo - Moisturizes & Hydrates Dry Brittle Hair Gently Cleanses and Softens With Argan Oil Safe For Color-Treated Hair 16.9 Fl Oz**Redken**$26.38**4.6★26,445 rev](https://www.amazon.com/dp/B08SSM21R4) [4**Redken All Soft Conditioner | For Dry Brittle Hair | Moisturizes & Provides Intense Softness | With Argan Oil | 10.1 Fl Oz**Redken**$26.34**4.6★24,527 rev](https://www.amazon.com/dp/B08SSCQH77) [5**LOreal Paris Sulfate Free Glossing Shampoo and Conditioner Set with Glycolic Acid Provides Intense Glass Shine & Smoothness Suitable for Dull Dry and Color-Treated Hair EverPure 13.6 Fl Oz Set**L'Oreal Paris**$18.28**4.5★1,701 rev](https://www.amazon.com/dp/B0DQQC4B38)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Redken All Soft All-In Mask with Argan Oil Deep Hydration & Frizz Control for Dry Hair**Redken**$25.55**64 rev1mo ago](https://www.amazon.com/dp/B0GHS41YM9) [**LOreal Paris Elvive Glycolic + Gloss Shine Boosting Shampoo and Conditioner Set Cleanses and Smooths Dull Porous Hair Into High-Shine Glossy Hair 56 Fl Oz Set**L'Oreal Paris**$19.23**966 rev6mo ago](https://www.amazon.com/dp/B0G5BL3WZJ) [**Redken All Soft Mini Kit Moisturizing Shampoo Conditioner & Leave In Treatment with Argan Oil for Soft Hydrated Hair Travel Size**Redken**$27.50**85 rev6mo ago](https://www.amazon.com/dp/B0G3QGCYM4) [**Redken All Soft Shampoo - Moisturizes & Hydrates Dry Brittle Hair Gently Cleanses and Softens With Argan Oil Safe For Color-Treated Hair Refill**Redken**$34.87**26,445 rev10mo ago](https://www.amazon.com/dp/B0F8VX632S) [**Redken All Soft Conditioner - Moisturizes & Hydrates Dry Brittle Hair Softens Smooths & Adds Hair Shine Conditioner & Detangler Refill**Redken**$35.12**24,527 rev10mo ago](https://www.amazon.com/dp/B0FFC9D2K1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Redken All Soft All-In Mask with Argan Oil Deep Hydration & Frizz Control for Dry Hair**Redken**$25.55**4.3★**▲ 274%**](https://www.amazon.com/dp/B0GHS41YM9) [**Redken All Soft Mini Kit Moisturizing Shampoo Conditioner & Leave In Treatment with Argan Oil for Soft Hydrated Hair Travel Size**Redken**$27.50**4.2★**▲ 84%**](https://www.amazon.com/dp/B0G3QGCYM4) [**LOreal Paris Elvive Glycolic + Gloss Shine Boosting Shampoo and Conditioner Set Cleanses and Smooths Dull Porous Hair Into High-Shine Glossy Hair 56 Fl Oz Set**L'Oreal Paris**$19.23**4.5★**▲ 70%**](https://www.amazon.com/dp/B0G5BL3WZJ) [**Redken All Soft Shampoo - Moisturizes & Hydrates Dry Brittle Hair Gently Cleanses & Softens Adds Shine With Argan Oil Safe For Color-Treated Hair Sulfate Free**Redken**$44.98**4.6★**▲ 49%**](https://www.amazon.com/dp/B0007X749U) [**Redken All Soft Conditioner - Moisturizes & Hydrates Dry Brittle Hair Softens Smooths & Adds Hair Shine Conditioner & Detangler Refill**Redken**$35.12**4.6★**▲ 26%**](https://www.amazon.com/dp/B0FFC9D2K1)
**~~View all trending →~~**
## **What buyers say about redken all soft shampoo and conditioner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**20%
*“Leaves hair soft”*
**Smell**18%
*“The scent is fresh”*
**Brightness/Shine/Glow**9%
*“Good shine”*
**Quality-Overall**7%
*“Love that its affordable for the quality as well”*
**Moist/Dry**5%
*“Very Moisturizing”*
**Value For Money**4%
*“Excellent value”*
**Suitability Straight Hair**4%
*“Great for when Im going to straighten my hair”*
**Hair Growth**3%
*“My hair so soft and shiny”*
**Hair Styling**3%
*“It keeps my hair gorgeous”*
**Suitability Curly Hair**2%
*“Works great with course/curly hair”*
### **What buyers complain about **
**Smell**9%
*“Scent is too strong”*
**Hair Related**8%
*“Hair falls out”*
**Value For Money**7%
*“High price”*
**Moist/Dry**7%
*“it gets dry”*
**Functionality-Overall**5%
*“No results”*
**Brightness/Shine/Glow**4%
*“No shine as advertised”*
**Oily/Greasy**3%
*“Leaves hair greasy”*
**Quality-Overall**3%
*“Trash”*
**Size-Overall**3%
*“Soooo small”*
**Motor Power**3%
*“Pump doesnt work”*
### **Top return reasons **
**Smell**11%
**Size-Overall**11%
**Value For Money**10%
**Functionality-Overall**8%
**Advertised Vs Actual Product**8%
**Leak-Proof**7%
**Suitability Short Hair**7%
**Moist/Dry**7%
**Oily/Greasy**4%
**Damage/Burn Hair**4%
## **Common questions**
- **Is redken all soft shampoo and conditioner profitable to sell on Amazon United States?**
- The niche generates $3.1M/yr across 16 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Launch it (58/100).
- **How competitive is the redken all soft shampoo and conditioner niche?**
- 2 brands and 18 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in redken all soft shampoo and conditioner?**
- Top complaints mined from reviews: Smell, Hair Related, Value For Money. The return rate is 0.8%.
- **When does demand for redken all soft shampoo and conditioner peak?**
- Demand peaks in Jan–Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the redken all soft shampoo and conditioner niche?**
- Listings span $9.58–$45.11; the average listing price is $27.08 (sweet spot $15–$100). The average incumbent carries 10,677 reviews — the moat a new listing must climb.
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