---
title: "Redken All Soft Mega — $221K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/redken-all-soft-mega"
last_updated: "2026-08-11T01:37:10.644Z"
locale: en
meta:
description: "Niche score 44/100 · $221K/yr market · 68K searches/yr · $35.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $221K/yr market · 68K searches/yr · $35.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Redken All Soft Mega — $221K/yr Amazon US Niche (2026) - Flapen"
---
# **redken all soft mega**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 36Conversion 84Competition 3Returns 93Price range 95Avg price 95Brand share 0Review moat 38Quality gap 27
**Avg price**
**Incredible****$35.19**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$27.19–$47.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$221K**
$221K/yr · 68K searches
**Review moat**
**Okay****2,728.29**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+8.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, redken all soft mega is a $221K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **redken all soft mega market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$211K–$282K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#210**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Redken100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/redken-all-soft-mega/trend)
## **Top redken all soft mega search terms**
- **redken all soft mega curls**39K/yr+5.6%7.8% conv. - **redken curl shampoo**6K/yr-2.3%9.6% conv. - **redken all soft mega curls conditioner**5K/yr+47.2%14.9% conv. - **redken mega curls**7K/yr-3.5%7.9% conv. - **redken all soft mega**3K/yr+26.7%4.8% conv. - **all soft mega curls**2K/yr+28.4%6.7% conv. - **redken mega soft**1K/yr+21.9%6.7% conv. - **redken all soft mega shampoo**980/yr-10.2%3.1% conv. - **redken mega soft conditioner**1K/yr+59.3%10.7% conv. - **redken all soft mega conditioner**726/yr+19.3%11.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/redken-all-soft-mega/search-terms)
## **Top redken all soft mega products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$44K30%$66K40%$88K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Redken All Soft Mega Curls Conditioner | For Extremely Dry Hair | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera | 10.1 Fl Oz**Redken**$27.22**4.6★5,047 rev](https://www.amazon.com/dp/B08SSCH7YW) [2**Redken All Soft Mega Curls Hydramelt Leave-In Treatment | For Extremely Dry Hair | For Curly & Coily Hair | Ultra Moisturizing Hair Lotion Enhances Shine | With Aloe Vera**Redken**$32.43**4.6★3,229 rev](https://www.amazon.com/dp/B0796SLP4W) [3**Redken All Soft Mega Curls Conditioner | For Extremely Dry Hair | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera | 33.8 Fl Oz**Redken**$47.10**4.6★5,047 rev](https://www.amazon.com/dp/B07BNSM5XC) [4**Redken All Soft Mega Curls Shampoo | For Extremely Dry Hair | Sulfate Free Shampoo | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera**Redken**$46.89**4.6★1,522 rev](https://www.amazon.com/dp/B0BSLXL7CR) [5**Redken All Soft Mega Curls Shampoo | For Extremely Dry Hair | Sulfate Free Shampoo | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera**Redken**$27.19**4.6★1,522 rev](https://www.amazon.com/dp/B0BRNW3XDJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Redken Acidic Bonding Curls Sulfate-Free Shampoo | For Curly Hair | Curl Control + Definition | With Citric Acid Avocado Oil Shea Butter | Silicone-Free | Hydrating Shampoo | Repairs Damaged Curls**Redken**$34.30**593 rev2y ago](https://www.amazon.com/dp/B0CW7PNQ8K) [**Redken All Soft Mega Curls Shampoo | For Extremely Dry Hair | Sulfate Free Shampoo | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera**Redken**$46.89**1,522 rev3y ago](https://www.amazon.com/dp/B0BSLXL7CR) [**Redken All Soft Mega Curls Shampoo | For Extremely Dry Hair | Sulfate Free Shampoo | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera**Redken**$27.19**1,522 rev3y ago](https://www.amazon.com/dp/B0BRNW3XDJ) [**Redken All Soft Moisture Restore Leave-In Treatment | With Hyaluronic Acid and Argan Oil| Hair Treatment for Dry and Brittle Hair | Humidity and Heat Protection | Anti-Frizz | For Soft and Smooth Hair**Redken**$31.18**2,138 rev3y ago](https://www.amazon.com/dp/B0B64RSCCV) [**Redken All Soft Mega Curls Conditioner | For Extremely Dry Hair | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera | 10.1 Fl Oz**Redken**$27.22**5,047 rev5y ago](https://www.amazon.com/dp/B08SSCH7YW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Redken All Soft Mega Curls Shampoo | For Extremely Dry Hair | Sulfate Free Shampoo | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera**Redken**$46.89**4.6★**▲ 23%**](https://www.amazon.com/dp/B0BSLXL7CR) [**Redken All Soft Mega Curls Conditioner | For Extremely Dry Hair | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera | 10.1 Fl Oz**Redken**$27.22**4.6★**▲ 16%**](https://www.amazon.com/dp/B08SSCH7YW) [**Redken All Soft Mega Curls Conditioner | For Extremely Dry Hair | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera | 33.8 Fl Oz**Redken**$47.10**4.6★**— 6%**](https://www.amazon.com/dp/B07BNSM5XC) [**Redken Acidic Bonding Curls Sulfate-Free Shampoo | For Curly Hair | Curl Control + Definition | With Citric Acid Avocado Oil Shea Butter | Silicone-Free | Hydrating Shampoo | Repairs Damaged Curls**Redken**$34.30**4.5★**— 2%**](https://www.amazon.com/dp/B0CW7PNQ8K) [**Redken All Soft Mega Curls Shampoo | For Extremely Dry Hair | Sulfate Free Shampoo | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera**Redken**$27.19**4.6★**— 1%**](https://www.amazon.com/dp/B0BRNW3XDJ)
**~~View all trending →~~**
## **What buyers say about redken all soft mega**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Curly Hair**18%
*“It works very good for my curly hair”*
**Soft Feel**16%
*“Soft hair”*
**Smell**12%
*“Very good scent”*
**Quality-Overall**12%
*“Excellent products that do what is needed”*
**Moist/Dry**9%
*“Moisturizing”*
**Value For Money**7%
*“Worth it”*
**Hair Growth**2%
*“My curls are much more enhanced and less frizz”*
**Hair Styling**2%
*“Beautiful hair little work”*
**Lather**2%
*“Lathers really nicely”*
**Suitability Colored Hair**2%
*“Perfect for gray hair”*
### **What buyers complain about **
**Moist/Dry**23%
*“my hair was already dry”*
**Size-Overall**11%
*“the bigger size”*
**Value For Money**10%
*“The price vs amount of product ratio is absurd”*
**Hair Related**8%
*“Without hydration you will not have retention because the hair will fall”*
**Quality-Overall**4%
*“I am very disappointed in the quality of this expensive Redken product”*
**Smell**4%
*“Has no fragrance to it”*
**Thickness**4%
*“Its a thick consistency”*
**Suitability Short Hair**3%
*“I have VERY thin, short hair and this did nothing for my hair”*
**Suitability Curly Hair**2%
*“Not only it did not help my curls”*
**Product Condition**2%
*“I believe this product is partially used”*
### **Top return reasons **
**Size-Overall**14%
**Moist/Dry**12%
**Value For Money**10%
**Suitability Short Hair**10%
**Smell**10%
**Functionality-Overall**8%
**Advertised Vs Actual Product**8%
**Damage/Burn Hair**3%
**Product Condition**3%
**Oily/Greasy**2%
## **Common questions**
- **Is redken all soft mega profitable to sell on Amazon United States?**
- The niche generates $221K/yr across 7 tracked products. 90-day search growth is +8.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the redken all soft mega niche?**
- 1 brands and 3 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in redken all soft mega?**
- Top complaints mined from reviews: Moist/Dry, Size-Overall, Value For Money. The return rate is 1.1%.
- **When does demand for redken all soft mega peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the redken all soft mega niche?**
- Listings span $27.19–$47.10; the average listing price is $35.19 (sweet spot $15–$100). The average incumbent carries 2,728 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)