---
title: "Redken All Soft Leave in Treatment — $56K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/redken-all-soft-leave-in-treatment"
last_updated: "2026-08-10T19:25:43.659Z"
locale: en
meta:
description: "Niche score 37/100 · $56K/yr market · 21K searches/yr · $26.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $56K/yr market · 21K searches/yr · $26.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Redken All Soft Leave in Treatment — $56K/yr Amazon US Niche (2026) - Flapen"
---
# **redken all soft leave in treatment**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 29Conversion 87Competition 0Returns 93Price range 79Avg price 95Brand share 0Review moat 35Quality gap 23
**Avg price**
**Incredible****$26.89**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$10.40–$33.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,029.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$56K**
$56K/yr · 21K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, redken all soft leave in treatment is a $56K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **redken all soft leave in treatment market data**
- **Units sold / yr**
- **3K–3K**
- avg 500–750/product
- **Revenue / yr**
- **$67K–$81K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **103 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Redken100%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +3.4% search growth over the last 90 days.
600400Prime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/redken-all-soft-leave-in-treatment/trend)
## **Top redken all soft leave in treatment search terms**
- **redken all soft leave in conditioner**12K/yr-9.6%12.1% conv. - **redken all soft moisture restore**4K/yr-11.0%17.2% conv. - **redken all soft leave in treatment**2K/yr+183.3%13.5% conv. - **redken all soft moisture restore leave in treatment**2K/yr+21.2%20.0% conv. - **redken moisture restore**1K/yr-25.3%15.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/redken-all-soft-leave-in-treatment/search-terms)
## **Top redken all soft leave in treatment products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$11K40%$23K60%$34K80%$45K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Redken All Soft Moisture Restore Leave-In Treatment | With Hyaluronic Acid and Argan Oil| Hair Treatment for Dry and Brittle Hair | Humidity and Heat Protection | Anti-Frizz | For Soft and Smooth Hair**Redken**$31.18**4.6★2,125 rev](https://www.amazon.com/dp/B0B64RSCCV) [2**Redken All Soft Moisture Restore Leave-In Treatment | Hyaluronic Acid Primer| Hair Treatment for Dry and Brittle Hair | Humidity Heat and Frizz Protection | For Soft and Smooth Hair | 1.0 Fl Oz**Redken**$10.40**4.6★2,125 rev](https://www.amazon.com/dp/B0B64QGXZY) [3**Redken All Soft Mega Curls Hydramelt Leave-In Treatment | For Extremely Dry Hair | For Curly & Coily Hair | Ultra Moisturizing Hair Lotion Enhances Shine | With Aloe Vera**Redken**$32.39**4.6★3,224 rev](https://www.amazon.com/dp/B0796SLP4W) [4**Redken All Soft Heavy Cream Mask Treatment- Moisturizing Deep Conditioner Treatment For Dry Hair Softens and Smooths Hair With Argan Oil**Redken**$33.57**4.7★4,643 rev](https://www.amazon.com/dp/B005YNB6VA)
### **Newest**
by launch date
[**Redken All Soft Moisture Restore Leave-In Treatment | With Hyaluronic Acid and Argan Oil| Hair Treatment for Dry and Brittle Hair | Humidity and Heat Protection | Anti-Frizz | For Soft and Smooth Hair**Redken**$31.18**2,125 rev3y ago](https://www.amazon.com/dp/B0B64RSCCV) [**Redken All Soft Moisture Restore Leave-In Treatment | Hyaluronic Acid Primer| Hair Treatment for Dry and Brittle Hair | Humidity Heat and Frizz Protection | For Soft and Smooth Hair | 1.0 Fl Oz**Redken**$10.40**2,125 rev3y ago](https://www.amazon.com/dp/B0B64QGXZY) [**Redken All Soft Mega Curls Hydramelt Leave-In Treatment | For Extremely Dry Hair | For Curly & Coily Hair | Ultra Moisturizing Hair Lotion Enhances Shine | With Aloe Vera**Redken**$32.39**3,224 rev8y ago](https://www.amazon.com/dp/B0796SLP4W) [**Redken All Soft Heavy Cream Mask Treatment- Moisturizing Deep Conditioner Treatment For Dry Hair Softens and Smooths Hair With Argan Oil**Redken**$33.57**4,643 rev16y ago](https://www.amazon.com/dp/B005YNB6VA)
### **Trending**
90-day click momentum
[**Redken All Soft Moisture Restore Leave-In Treatment | With Hyaluronic Acid and Argan Oil| Hair Treatment for Dry and Brittle Hair | Humidity and Heat Protection | Anti-Frizz | For Soft and Smooth Hair**Redken**$31.18**4.6★**— 8%**](https://www.amazon.com/dp/B0B64RSCCV) [**Redken All Soft Heavy Cream Mask Treatment- Moisturizing Deep Conditioner Treatment For Dry Hair Softens and Smooths Hair With Argan Oil**Redken**$33.57**4.7★**▼ 15%**](https://www.amazon.com/dp/B005YNB6VA) [**Redken All Soft Moisture Restore Leave-In Treatment | Hyaluronic Acid Primer| Hair Treatment for Dry and Brittle Hair | Humidity Heat and Frizz Protection | For Soft and Smooth Hair | 1.0 Fl Oz**Redken**$10.40**4.6★**▼ 19%**](https://www.amazon.com/dp/B0B64QGXZY) [**Redken All Soft Mega Curls Hydramelt Leave-In Treatment | For Extremely Dry Hair | For Curly & Coily Hair | Ultra Moisturizing Hair Lotion Enhances Shine | With Aloe Vera**Redken**$32.39**4.6★**▼ 24%**](https://www.amazon.com/dp/B0796SLP4W)
## **What buyers say about redken all soft leave in treatment**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**23%
*“Lovely, Softens Hair”*
**Quality-Overall**13%
*“Excellent products that do what is needed”*
**Hair Styling**8%
*“AMAZING FOR OUR CURLY HAIR”*
**Moist/Dry**8%
*“Its shiny and healthy and nicely moisturized”*
**Suitability Curly Hair**7%
*“It helps with frizz slightly”*
**Smell**7%
*“It makes my hair smell good while also helping it stay hydrated”*
**Brightness/Shine/Glow**4%
*“Its shiny and healthy and nicely moisturized”*
**Suitability Straight Hair**4%
*“this helped condition hair and reduced tangles”*
**Advertised Vs Actual Product**4%
*“As described”*
**Ease Of Use**4%
*“easy to comb through”*
### **What buyers complain about **
**Value For Money**18%
*“the price is way to high”*
**Quality-Overall**14%
*“I am very disappointed in the quality of this expensive Redken product”*
**Smell**9%
*“Has no fragrance to it”*
**Moist/Dry**8%
*“Made my hair DRY AND POROUS”*
**Hair Related**6%
*“Not only it did not help my curls”*
**Hard Feel**6%
*“Itty bitty and so sad”*
**Weight Heavy**3%
*“Heavy on your hair”*
**Product Condition**3%
*“I believe this product is partially used”*
**Suitability Curly Hair**3%
*“Not only it did not help my curls”*
**Suitability Long Hair**3%
*“Heavy on your hair”*
### **Top return reasons **
**Size-Overall**21%
**Functionality-Overall**12%
**Moist/Dry**11%
**Advertised Vs Actual Product**9%
**Suitability Short Hair**9%
**Smell**8%
**Value For Money**6%
**Product Condition**4%
**Oily/Greasy**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is redken all soft leave in treatment profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 4 tracked products. 90-day search growth is +3.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the redken all soft leave in treatment niche?**
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in redken all soft leave in treatment?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Smell. The return rate is 1.1%.
- **When does demand for redken all soft leave in treatment peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the redken all soft leave in treatment niche?**
- Listings span $10.40–$33.57; the average listing price is $26.89 (sweet spot $15–$100). The average incumbent carries 3,029 reviews — the moat a new listing must climb.
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