---
title: "Red Wine Hair Dye — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/red-wine-hair-dye"
last_updated: "2026-08-10T20:03:56.028Z"
locale: en
meta:
description: "Niche score 37/100 · $51K/yr market · 53K searches/yr · $15.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $51K/yr market · 53K searches/yr · $15.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Wine Hair Dye — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **red wine hair dye**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 19Conversion 68Competition 11Returns 97Price range 71Avg price 77Brand share 0Review moat 7Quality gap 62
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.91**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$10.92–$25.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$51K**
$51K/yr · 53K searches
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****36,401.7**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, red wine hair dye is a $51K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red wine hair dye market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$48K–$64K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#383**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- ARCTIC FOX82% - AngeRose6% - Schwarzkopf5% - L'Oreal Paris5% - MANIC PANIC3%
## **Demand**
Weekly Amazon search volume, last 26 weeks — -12.6% search growth over the last 90 days.
6K4KJan '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/red-wine-hair-dye/trend)
## **Top red wine hair dye search terms**
- **arctic fox ritual**12K/yr-2.0%11.1% conv. - **tinte rojo vino**8K/yr+30.8%0.2% conv. - **red wine hair dye**9K/yr-22.5%1.1% conv. - **artic fox ritual**9K/yr-24.1%9.8% conv. - **wine hair dye**7K/yr-27.4%0.9% conv. - **arctic fox hair dye ritual**3K/yr+29.0%12.9% conv. - **arctic fox ritual hair dye**2K/yr-4.3%10.9% conv. - **ritual arctic fox**4K/yr-74.4%9.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/red-wine-hair-dye/search-terms)
## **Top red wine hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz RITUAL)**ARCTIC FOX**$11.79**4.3★86,431 rev](https://www.amazon.com/dp/B07PYHSGYF) [2**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz RITUAL)**ARCTIC FOX**$18.36**4.3★86,431 rev](https://www.amazon.com/dp/B07PXDM2TG) [3**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz WRATH)**ARCTIC FOX**$18.58**4.3★86,431 rev](https://www.amazon.com/dp/B00MM8C0M4) [4**LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color R48 Red Velvet (Intense Deep Auburn) Pack of 1 Hair Dye Kit**L'Oreal Paris**$10.92**4.6★2,972 rev](https://www.amazon.com/dp/B00C8EOYM6) [5**AngeRose Wine Red Hair Dye Shampoo 3 in 1 Natural Hair Dye to Cover Gray Hair 400 ML**AngeRose**$25.05**4.3★80 rev](https://www.amazon.com/dp/B0FH7DJ82Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AngeRose Wine Red Hair Dye Shampoo 3 in 1 Natural Hair Dye to Cover Gray Hair 400 ML**AngeRose**$25.05**80 rev1y ago](https://www.amazon.com/dp/B0FH7DJ82Z) [**AngeRose Hair Dye Shampoo 3 in 1 Instant Herb Ingrident Hair Dye to Cover Gray Hair Long-lasting & Natual Wine Red 400 ML**AngeRose**$24.74**256 rev1y ago](https://www.amazon.com/dp/B0DJ3W7CMQ) [**Schwarzkopf Keratin Color Permanent Hair Color 4.8 Rich Bordeaux 1 Application - Salon Inspired Permanent Hair Dye for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage**Schwarzkopf**$11.02**7,300 rev1y ago](https://www.amazon.com/dp/B0DL7TFQWB) [**MANIC PANIC Classic Divine Wine Semi Permanent Hair Color - Deep Red-Based Pink Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)**MANIC PANIC**$15.58**385 rev4y ago](https://www.amazon.com/dp/B09YVXCN92) [**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz RITUAL)**ARCTIC FOX**$18.36**86,431 rev7y ago](https://www.amazon.com/dp/B07PXDM2TG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf Keratin Color Permanent Hair Color 4.8 Rich Bordeaux 1 Application - Salon Inspired Permanent Hair Dye for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage**Schwarzkopf**$11.02**4.5★**▲ 79%**](https://www.amazon.com/dp/B0DL7TFQWB) [**MANIC PANIC Classic Divine Wine Semi Permanent Hair Color - Deep Red-Based Pink Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)**MANIC PANIC**$15.58**4.6★**▲ 68%**](https://www.amazon.com/dp/B09YVXCN92) [**AngeRose Wine Red Hair Dye Shampoo 3 in 1 Natural Hair Dye to Cover Gray Hair 400 ML**AngeRose**$25.05**4.3★**▲ 30%**](https://www.amazon.com/dp/B0FH7DJ82Z) [**LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color R48 Red Velvet (Intense Deep Auburn) Pack of 1 Hair Dye Kit**L'Oreal Paris**$10.92**4.6★**▲ 29%**](https://www.amazon.com/dp/B00C8EOYM6) [**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz RITUAL)**ARCTIC FOX**$11.79**4.3★**▲ 23%**](https://www.amazon.com/dp/B07PYHSGYF)
**~~View all trending →~~**
## **What buyers say about red wine hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**44%
*“this color is stunning”*
**Smell**10%
*“Cherry smell, and a lovely deep yet live red”*
**Suitability Colored Hair**6%
*“Ideal for dyed hair:** Helps to cool the color between dyeing sessions”*
**Quality-Overall**4%
*“Great Product”*
**Soft Feel**3%
*“It makes hair so soft”*
**Color Fading/Discoloration**3%
*“The color lasts a long time”*
**Ease Of Application**3%
*“Application was easy and consistent”*
**Ease Of Use**2%
*“Easy and quick”*
**Coverage**1%
*“very good coverage”*
**Stain Resistance**1%
*“It doesnt stain skin too bad”*
### **What buyers complain about **
**Color**37%
*“Too dark”*
**Suitability Colored Hair**10%
*“Not great on new growth for previously dyed hair”*
**Durability**6%
*“It has lasted a few weeks”*
**Smell**3%
*“Extremely Strong Chemical Fumes”*
**Hair Related**3%
*“Made my hair feel like straw that stuck together”*
**Coverage**3%
*“was not impressed by the coverage”*
**Stain Resistance**2%
*“Stains the tub. requires immediate scrubbing”*
**Color Fading/Discoloration**2%
*“by the end of the week the color had faded quite noticeably”*
**Allergies**2%
*“if you have any allergies. i dont lol”*
**Dilute/Watery**2%
*“big bottle, it contains very little liquid”*
### **Top return reasons **
**Color**45%
**Suitability Colored Hair**21%
**Functionality-Overall**7%
**Leak-Proof**5%
**Size-Overall**3%
**Advertised Vs Actual Product**3%
**Value For Money**2%
**Product Condition**2%
**Quality-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is red wine hair dye profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the red wine hair dye niche?**
- 5 brands and 41 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in red wine hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Durability. The return rate is 0.7%.
- **What does it cost to enter the red wine hair dye niche?**
- Listings span $10.92–$25.05; the average listing price is $15.91 (sweet spot $15–$100). The average incumbent carries 36,402 reviews — the moat a new listing must climb.
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