---
title: "Search terms — red shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/red-shampoo/search-terms"
last_updated: "2026-08-10T22:16:44.065Z"
locale: en
meta:
  description: "Niche score 59/100 · $591K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $591K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — red shampoo - Flapen"
---

# **red shampoo**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 64Growth 27Conversion 63Competition 50Returns 96Price range 79Avg price 94Brand share 46Review moat 20Quality gap 75

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$22.76**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.69–$35.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$591K**

$591K/yr · 468K searches

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+1.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****13,493.19**

avg incumbent reviews — the moat a new listing must climb

## Search terms