---
title: "Red Perfume — $189K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/red-perfume"
last_updated: "2026-08-11T00:58:35.633Z"
locale: en
meta:
description: "Niche score 42/100 · $189K/yr market · 82K searches/yr · $27.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $189K/yr market · 82K searches/yr · $27.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Perfume — $189K/yr Amazon US Niche (2026) - Flapen"
---
# **red perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 29Conversion 80Competition 9Returns 100Price range 87Avg price 95Brand share 0Review moat 31Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.88**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.68–$63.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$189K**
$189K/yr · 82K searches
**Review moat**
**Okay****3,376.88**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, red perfume is a $189K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red perfume market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$167K–$223K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#179**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**101**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Elizabeth Arden56% - GIORGIO BEVERLY HILLS37% - Dumont3% - GUESS3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/red-perfume/trend)
## **Top red perfume search terms**
- **red perfume**31K/yr-0.7%4.7% conv. - **red perfume for women**28K/yr+6.2%6.5% conv. - **perfume red**6K/yr+9.4%2.4% conv. - **red perfume by giorgio for women**6K/yr+11.3%10.0% conv. - **giorgio red perfume for women**5K/yr-17.6%16.6% conv. - **red by giorgio perfume for women**3K/yr+27.3%10.3% conv. - **red cologne for women**3K/yr+7.0%10.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/red-perfume/search-terms)
## **Top red perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$28K30%$57K45%$85K60%$113K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Giorgio Beverly Hills Red Perfume for Women Eau De Toilette EDT Spray 3 Fl Oz**Elizabeth Arden**$28.05**4.7★3,984 rev](https://www.amazon.com/dp/B000NVARRM) [2**Giorgio by Giorgio Beverly Hills for Women - 3 oz EDT Spray**GIORGIO BEVERLY HILLS**$27.70**4.7★2,634 rev](https://www.amazon.com/dp/B000C1Z5RU) [3**Red By Giorgio Beverly Hills Body Mist 8 Oz**GIORGIO BEVERLY HILLS**$9.68**4.5★934 rev](https://www.amazon.com/dp/B072BYFK79) [4**Red for Men Giorgio Beverly Hills Eau de Toilette Spray Cologne for Men 1.7 fl oz**GIORGIO BEVERLY HILLS**$20.36**4.6★565 rev](https://www.amazon.com/dp/B000ZOYDAE) [5**Elizabeth Arden Red Door Womens Perfume Fragrance Floral Parfum with Notes of Freesia Roses and Sandalwood Eau de Parfum 1.7 fl oz**Elizabeth Arden**$63.30**4.6★3,315 rev](https://www.amazon.com/dp/B000C212QC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Guess Seductive Red Women EDT Spray 2.5 oz**GUESS**$22.72**6,771 rev4y ago](https://www.amazon.com/dp/B09KR3BQFC) [**Dumont Nitro Red 3.4 Fl Oz Eau De Parfum for Men Rich Fruity Woody Floral Fragrance Luxurious Long Lasting Scent**Dumont**$29.68**3,945 rev5y ago](https://www.amazon.com/dp/B08R6ZFZWK) [**Red By Giorgio Beverly Hills Body Mist 8 Oz**GIORGIO BEVERLY HILLS**$9.68**934 rev9y ago](https://www.amazon.com/dp/B072BYFK79) [**Giorgio Beverly Hills Red Perfume for Women Eau De Toilette EDT Spray 3 Fl Oz**Elizabeth Arden**$28.05**3,984 rev17y ago](https://www.amazon.com/dp/B000NVARRM) [**Elizabeth Arden Red Door Womens Perfume Fragrance Floral Parfum with Notes of Freesia Roses and Sandalwood Eau de Parfum 1.7 fl oz**Elizabeth Arden**$63.30**3,315 rev22y ago](https://www.amazon.com/dp/B000C212QC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Red By Giorgio Beverly Hills For Women. Eau De Toilette Spray 1.6 Ounces**GIORGIO BEVERLY HILLS**$21.52**4.6★**▲ 141%**](https://www.amazon.com/dp/B000C1Z5RK) [**Red By Giorgio Beverly Hills Body Mist 8 Oz**GIORGIO BEVERLY HILLS**$9.68**4.5★**▲ 63%**](https://www.amazon.com/dp/B072BYFK79) [**Giorgio by Giorgio Beverly Hills for Women - 3 oz EDT Spray**GIORGIO BEVERLY HILLS**$27.70**4.7★**▲ 35%**](https://www.amazon.com/dp/B000C1Z5RU) [**Dumont Nitro Red 3.4 Fl Oz Eau De Parfum for Men Rich Fruity Woody Floral Fragrance Luxurious Long Lasting Scent**Dumont**$29.68**4.6★**▲ 26%**](https://www.amazon.com/dp/B08R6ZFZWK) [**Elizabeth Arden Red Door Womens Perfume Fragrance Floral Parfum with Notes of Freesia Roses and Sandalwood Eau de Parfum 1.7 fl oz**Elizabeth Arden**$63.30**4.6★**▲ 13%**](https://www.amazon.com/dp/B000C212QC)
**~~View all trending →~~**
## **What buyers say about red perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**74%
*“Sweet smell”*
**Value For Money**8%
*“Good price”*
**Quality-Overall**4%
*“Great bottle”*
**Durability**4%
*“And the longevity is great as well so far”*
**Gifting Purpose**3%
*“Gift for Mom”*
**Color**1%
*“I love the Nitro Black”*
**Advertised Vs Actual Product**1%
*“Just what we wanted”*
**Storage Capacity**1%
*“Perfect stocking stuffer”*
**Ingredients-Overall**1%
*“PURFUME”*
**Weight Light**1%
*“not heavy”*
### **What buyers complain about **
**Smell**57%
*“Very strong synthetic smell”*
**Durability**8%
*“Doesnt last over 45 minutes”*
**Advertised Vs Actual Product**4%
*“Appears to be false advertising”*
**Moist/Dry**2%
*“the perfume bottle was bone dry”*
**Quality-Overall**2%
*“Not the best”*
**Defective Material/Parts**2%
*“Disfunctional product very unhappy”*
**Sensitivity-Overall**2%
*“Burning sensation when I spray my neck”*
**Strength**2%
*“Not as Strong”*
**Size-Overall**2%
*“The bottle is larger than I thought”*
**Value For Money**1%
*“Not worth the price”*
## **Common questions**
- **Is red perfume profitable to sell on Amazon United States?**
- The niche generates $189K/yr across 8 tracked products. 90-day search growth is +3.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the red perfume niche?**
- 4 brands and 101 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in red perfume?**
- Top complaints mined from reviews: Smell, Durability, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for red perfume peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the red perfume niche?**
- Listings span $9.68–$63.30; the average listing price is $27.88 (sweet spot $15–$100). The average incumbent carries 3,377 reviews — the moat a new listing must climb.
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